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New Arrivals
Click & Collect
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OfferExclusive£14.00ex VATBUY 2+ SAVE 20%<ul><li>Nourishing hair mask with temporary colour pigments </li><li>Can be used to freshen/tone your existing hair colour or can add a temporary colour for up to 4-10 washes </li><li>Contains Argan oil which moisturises and removes frizz </li><li>Can be mixed with other colours within the range to create pastels/bespoke colours to suit you </li><li>100% vegan, sulphate and paraben-free with CO2 compensated packaging</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive£30.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila Luminous Colour Shampoo</li><li>Keeps your hair in perfect condition</li><li>Rebuilds and strengthens from within</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>
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OfferExclusive£33.00ex VATBUY 2+ SAVE 20%<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>
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New£33.00ex VAT<ul><li>Soothing effect on scalp</li><li>Anti-dandruff</li><li>Hair growth stimulating</li><li>Creates a healthy scalp</li><li>Active ingredients Piroctone Olamine & Vitamin E</li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila Luminous Colour Conditioner</li><li>Easily detangles coloured tresses</li><li>Fights static electricity</li><li>Reduces the loss of colour</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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£252.00ex VAT<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila True Soft Shampoo</li><li>Reduces frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>
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OfferExclusive£30.00ex VATBUY 2+ SAVE 20%<ul><li>Pure Volume Shampoo from Maria Nila</li><li>For fine hair</li><li>Adds body and shine</li><li>With vitamin B5</li><li>Bottle size 1l</li><li></li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila Structure Repair Shampoo</li><li>Moisturises and strengthens damaged, dry and chemically treated hair</li><li>Contains repairing algae extract</li><li>Free from sulphates and parabens</li><li>Reduces the loss of colour</li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila Structure Repair Conditioner</li><li>Specially formulated for dry and chemically-treated hair</li><li>Contains repairing algae extract</li><li>Protects hair and reduces the loss of colour</li></ul>
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£137.32ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
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OfferExclusive£33.00ex VATBUY 2+ SAVE 20%<ul><li>Dandruff Relief & Hair Growth</li><li>100% Vegan & Cruelty Free</li><li>Sulphate & Paraben Free</li><li>Colour Guard Complex</li><li>Produced in Sweden</li></ul>
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£115.79ex VAT<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
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OfferExclusive£7.50ex VATBUY 2+ SAVE 20%<ul><li>Nourishing treatment masque</li><li>Non-permanent colour with Colour Guard Complex</li><li>Applies in less than 10 minutes</li><li>Sulphate/paraben-free, 100% vegan</li><li>Gives hair a little extra vitality and colour</li></ul>
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NEW & EXCLUSIVELimited Edition£28.00ex VAT<ul><li>Soothing effect on scalp</li><li>Anti-dandruff</li><li>Reusable and sustainable beauty bag</li><li>Creates a healthy scalp</li><li>Active ingredients Piroctone Olamine & Vitamin E</li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Maria Nila True Soft Conditioner</li><li>Reduce frizz and fight static electricity</li><li>Gentle formula</li><li>Contains smoothing argan oil and colour guard complex</li><li>Reduces the loss of colour</li></ul>
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£177.71ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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OfferExclusive£16.00ex VATBUY 2+ SAVE 20%<ul><li>A nourishing leave-in treatment to promote shine, softness and eliminate frizz</li><li>Absorbs quickly and gently without weighing hair down</li><li>Rich in antioxidants and fatty acids to nourish, soften and strengthen hair</li><li>Colour Guard Complex</li><li>Climate Compensated Packaging</li><li>100% vegan and PETA approved</li></ul>
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OfferNew£240.79ex VATBUY 1 GET FREE GHD STYLER BAG<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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OfferExclusive£11.50ex VATBUY 2+ SAVE 20%<ul><li>100% vegan nourishing heat protecting cream spray</li><li>Sulphate & Paraben free</li><li>Prevents split ends and adds shine to the hair</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>
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New£30.00ex VAT<ul><li>Strengthens and reduce frizz</li><li>Perfect for dry hair</li><li>Contains softening argan oil</li><li>Soften, moisturizes and strengthens hair</li><li>Reduce frizz & static electricity</li></ul>
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OfferExclusive£12.00ex VATBUY 2+ SAVE 20%<ul><li>Sheer Silver Shampoo from Maria Nila</li><li>For blonde hair with warm, yellow and brassy tones</li><li>With violet pigments and blackberry extract</li><li>For added shine and strength</li><li>Bottle size 350ml</li></ul>
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OfferExclusive£30.00ex VATBUY 2+ SAVE 20%<ul><li>Pure Volume Conditioner from Maria Nila</li><li>For fine hair</li><li>Softens and moisturises</li><li>With vitamin B5</li><li>Bottle size 1l</li><li></li></ul>
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OfferExclusive£19.95ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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OfferExclusive£12.39ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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New£14.00ex VAT<ul><li>Deep cleansing shampoo</li><li>Efficiently removes build up</li><li>Cooling effect from peppermint extract</li><li>Aloe vera extract sooths and refreshes the scalp</li><li>100% Vegan, cruelty-free, and Free from silicones, sulfates & parabens</li></ul>
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Exclusive£11.29ex VAT<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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OfferExclusive£13.50ex VATBUY 2+ SAVE 20%<ul><li>100% vegan styling spray with strong hold</li><li>Sulphate & Paraben free</li><li>Easy to brush out</li><li>Colour Guard Complex protects against UV-rays</li><li>Co2 Compensated Packaging</li></ul>
137 Products Found