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<ul><li> Extensive permanent hair colour range with 100% grey & white coverage </li><li> Powered by Triple Color Technology™ with high performance pigments for bold, long-lasting colour and even coverage </li><li> Panthenol and Plant Protein conditioning agents regenerate the hair and protect the cuticle during colouration </li><li> Shade specific, low ammonia and alkali concentrations </li><li> PPD free, cruelty-free, vegan-friendly formula </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Dustfree, light blue powder</li><li>Easy to mix to a smooth, creamy consistency</li><li>up to 7 levels of lift, minimal swelling</li><li>Gentle to hair & scalp thanks to natural plant proteins, oils and a low ammonium concentrate</li><li>Ideal for on scalp service, foiling and freehand techniques</li></ul>

<ul><li>Compact range of 11 intense and light shades and 1 clear tone</li><li>All shades can be intermixed to create an infinity of vibrant colours or pastel shades</li><li>Care agents condition and moisturise the hair during coloration</li><li>High-performance direct acting colour pigments guarantee brilliant colour results </li><li>ICEA vegan certified</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>100% vegan detangling conditioner</li><li>Detangles hair and replenishes moisture</li><li>Argan oil and phyto-keratin strengthens hair and replenishes moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>100% vegan shampoo</li><li>Repairs damage caused by heat styling and chemical treatments</li><li>Argan oil and phyto-keratin strengthen hair and replenish moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Five finger curing</li><li>Cures both UV builder/hard gels and UK or LED compatible soak-off gels</li><li>Digital timer display</li><li>Two timer settings: 30 seconds and 60 seconds </li></ul>

<ul><li> 100% vegan shampoo</li><li>Protects colour treated hair against fading and dullness</li><li>Argan oil and mahogany extract maintain colour’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Creates natural-looking curls full of vitality and bounce</li><li>Protects and strengthens the hair internally during the perm treatment</li><li>Makes the hair soft, light and manageable with advanced anti-static effect</li><li>Suitable for all hair types and lengths </li><li>Contains everything needed for 1 individual perm service</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>100% vegan conditioner</li><li>Detangles and revitalises colour treated hair</li><li>Argan oil and mahogany extract maintain colour’s shine</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Intensifies, corrects, neutralizes a hair color (dye formula with optimal pH).</li><li>Nourishes the hair (with vegetable butters, plant ester, passionflower oil).</li><li>Protects the hair color and adds shine (anti-fading complex with Panthenol).</li><li>non-oxidative</li><li>available in 10 shades</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>

<ul><li>100% vegan conditioner</li><li>Detangles hair while reducing frizz and static</li><li>Argan oil and crambe abissinica oil restore hair’s moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Perfect match for the Wunderbar Permanent Hair Color Cream range </li><li>Ensures brilliant and long-lasting results </li><li>Ensures optimal hair condition</li></ul>

<ul><li>100% vegan shampoo</li><li>Reduces frizz and static in dry hair</li><li>Argan oil and crambe abissinica oil restore hair’s moisture</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>100% vegan shampoo</li><li>Argan oil and aloe vera restores pH balance in the hair and scalp</li><li>Treats scalp irritation</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Quick-drying spray with strong hold</li><li>Instantly sets hairstyles without leaving residue</li><li>48h-Fix Complex features memory resins that allow restyling</li><li>Protective UV filter is safe on colour treated hair</li></ul>

<ul><li>Creates natural-looking curls full of vitality and bounce</li><li>Protects and strengthens the hair internally during the perm treatment</li><li>Makes the hair soft, light and manageable with advanced anti-static effect</li><li>Suitable for all hair types and lengths </li><li>Contains everything needed for 1 individual perm service</li></ul>