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<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Formulated with anti-ageing Q10</li><li>Includes moisturising Aloe Vera and Vitamin E</li><li>360-degree nozzle for improved application</li><li>Develops in 4 to 8 hours</li><li>Paraben and cruelty free</li></ul>

<ul><li>Suitable for all skin types</li><li>Fast developing tan actives</li><li>Develops in 1-4+ hrs</li><li>Infused with pomegranate and Vitamin E</li><li>Skin feels moisturised with a natural glow</li><li>Luxurious mousse spreads easily for a flawless, streak-free application</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Vegan Friendly</li><li>Suitable for all skin types</li><li>Anti-cellulite formula</li><li>Streak-free, natural colour</li><li>Contains Green Tea and Calendula to help prevent premature ageing</li><li>Paraben and cruelty free</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>50 times deeper and darker tan accelerator</li><li>Rich moisturising lotion with ultra-black bronzer</li><li>Includes shea butter, aloe vera and vitamin E</li><li>Black cherry fragrance</li><li>Suitable for sunbeds and natural sunlight</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>Vegan Friendly</li><li>Includes Sweet Almond Oil to help restore elasticity and smoothness</li><li>Streak-free formula</li><li>Contains Aloe Vera and Cocoa Butter to soothe and soften skin</li><li>Beautiful Coconut and Vanilla fragrance</li><li>Paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Maximium tanning actives</li><li>With hyaluronic Acid, pomogrante & Vitamin E</li><li>Dark colour after 8 hours</li><li>Skin left feeling hydrated and moisturised</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>15 times deeper and darker tan accelerator</li><li>Skin hydrating lotion with bronzer</li><li>Includes shea butter, aloe vera and monoi de Tahiti oil</li><li>Coconut Dream fragrance</li><li>Suitable for sunbeds and natural sunlight</li></ul>

<ul><li>Therapists choice when it comes to performance and durability</li><li>Ideal for those starting out through to advanced tanners</li><li>Hardwearing and user friendly machine</li></ul>

<ul><li>No development transfer</li><li>Formulated with shea butter & vitamin E</li><li>Buildable serum formula</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>

<ul><li>Expert finishing for hands and feet</li><li>Removes barrier cream from nails</li><li>With Vitamin E and Pro Vitamin B5</li><li>Paraben and cruetly free</li></ul>

<ul><li>Vegan Friendly</li><li>Proven to effectively reduce tan absorption in dry areas</li><li>Easy to apply to hands, knees, ankles, elbows and any other problem areas</li><li>Made with high quality 100% natural ingredients</li><li>Paraben, SLS and cruelty free</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>