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New Arrivals
Click & Collect
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Offer£9.99 £19.99ex VATSAVE 50%<ul><li>A soft white gel nail polish that's irresistibly sweet.</li><li>offering up to three weeks of color, wear and shine.</li><li> No chips, no problems.</li><li>Soak-off removal.</li><li>Fully cures in 30 seconds </li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferNew£8.95ex VAToffers available<ul><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine</li><li>Easily unlocks with acetone for speedy, damage-free removal. No soak-off required</li><li>Pro-wide nail polish brush hugs nails for smooth, even coverage sans streaking or bubbling</li><li>Vegan formula with no animal derived ingredients or by-products</li><li>No lamp curing needed</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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Offer£7.50ex VAToffers available<ul><li>Professional quality nail lacquer</li><li>Chip resistant, high gloss and long-lasting</li><li>Easy to apply</li><li>DBP, and Formaldehyde free</li><ul>
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Offer£9.99 £19.99ex VATSAVE 50%<ul><li>Iconic OPI colours and shades</li><li>Fast polish-on application</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>
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£252.00ex VAT<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>
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Offer£18.90ex VAT<ul><li>Patented Ulti-Plex Technology™ provides 99% nail keratin repair* to repair nails from within</li><li>94% protection of keratin protein from damage*</li><li>4x stronger nails in 6 days*</li><li>Perfect for use under all manicure services</li><li>Vegan, 9-free formulation</li></ul>
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£115.79ex VAT<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>
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£137.32ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>
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Offer£8.95ex VAToffers available<ul><li>Plant-based, vegan nail lacquer with up to 75% natural origin ingredients </li><li>Up to 7 days wear with a high-shine finish</li><li>Highly pigmented shades inspired by nature </li><li>Removes like OPI Nail Lacquer</li></ul>
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Offer£9.99 £19.99ex VATSAVE 50%<ul><li>A soft white gel nail polish that's irresistibly sweet.</li><li>offering up to three weeks of color, wear and shine.</li><li> No chips, no problems.</li><li>Soak-off removal.</li><li>Fully cures in 30 seconds </li></ul>
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£161.55ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>
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Offer£7.50ex VAToffers available<ul><li>Nail lacquer top coat</li><li>Helps prevent smudges while drying</li><li>Dries to high-gloss, protective shine</li><li>Non-yellowing formula</li><li>Helps protect nails for longer</li></ul>
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OfferExclusive£12.39ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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£113.09ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>
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OfferExclusive£19.95ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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Offer£14.90ex VATBUY 1 SAVE 10% | BUY 2 SAVE 20%<ul><li>Natural nail strengthener</li><li>Nails are 95% stronger in 1 week*</li><li>Adds lasting shine, strength and care to nails</li><li>Made with Tri-Flex TechnologyTM</li><li>For harder, longer, stronger, natural nails</li><li>Available in a range of natural shades</li></ul>
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Offer£9.99 £19.99ex VATSAVE 50%<ul><li>Sophisticated, dramatic collection.</li><li>12 empowering new shades and 3 limited edition colours</li><li>Lightning speed cure under LED light</li><li>Up to 2 weeks of glossy wear</li><li>Intense shine</li><li>100% colour gel formula - wears like gel but looks like lacquer</li></ul>
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Offer£14.90ex VATBUY 1 SAVE 10% | BUY 2 SAVE 20%<ul><li>Nails are 95% stronger in 1 week.* *When used as directed</li><li>Infused with biotin, calcium, vitamins A, C, and E</li><li>Now with Tri-Flex TechnologyTM</li><li>Invisible protection</li><li>For tips that are longer, stronger and harder than ever before</li><li>Vegan formulation</li></ul>
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Offer£7.50ex VAToffers available<ul><li>Primes nail surface for polish</li><li>Prevents staining</li><li>Helps polish adhere better and remain chip free</li><li>Promotes long-lasting finish</li><li>Ideal for finger nails or toenails</li></ul>
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£9.79ex VAT<ul><li>High performance souffle-like massage cream</li><li>Cupuacu butter helps restore moisture balance</li><li>Shea & Cocoa butter blend intensely hydrates</li><li>Collagen-building peptides keep skin looking youthful</li><li>White tea extract helps fight free radicals</li></ul>
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£96.93ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>High-pressure airflow for exceptionally fast drying</li><li>Advanced ionic technology for a smooth, sleek finish</li><li>Extra cool shot button to lock your style in place</li><li>Variable temperature and speed settings for flexible styling</li><li>Achieve serious salon style in half the time!</li></ul>
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£177.71ex VAT<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented TriZone technology maintains a safe and even heat</li><li>Effortlessly smooth styling and shine</li><li>Provides ultimate control and versatility</li><li>Perfect for all hair types, including harder to style hair</li><li>Stylish and healthy hair all in one stroke</li></ul>
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Exclusive£11.29ex VAT<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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OfferNew£8.95ex VAToffers available<ul><li>Pre-cured gel technology delivers up to 11 days of gel-like wear and shine</li><li>Easily unlocks with acetone for speedy, damage-free removal. No soak-off required</li><li>Pro-wide nail polish brush hugs nails for smooth, even coverage sans streaking or bubbling</li><li>Vegan formula with no animal derived ingredients or by-products</li><li>No lamp curing needed</li></ul>
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£9.89ex VAT<ul><li>Helps protect, replenish and strengthen nails</li><li>Softens and conditions the nail cuticle</li><li>Cupuacu Butter Helps restore moisture balance</li><li>Avocado Lipid Complex helps provide essential moisture</li><li>White Tea Extract helps fight free radicals</li><li>Rich yet lightweight Grape Seed, Kukui & Sunflower Oils provide the ultimate in moisture</li></ul>
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Offer£12.50ex VATBUY 1 SAVE 10% | BUY 2 SAVE 20%<ul><li>Moisturises, brightens and protects skin and cuticles</li><li>Cupuacu and shea butter help provide lasting Moisture</li><li>Daisy flower extract helps brightens and evens skin tone</li><li>Free radical fighting white tea extract helps protect skin</li><li>Peptides help plump skin while protein-rich Prosina helps strengthens nails</li></ul>
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Exclusive£28.85ex VAT<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
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OfferNew£240.79ex VATBUY 1 GET FREE GHD STYLER BAG<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>
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£9.99ex VAT<ul><li>Helps restores dry, callused soles</li><li>Exfoliating Lactic Acid helps smooth rough skin</li><li>Cupuacu butter helps restore moisture balance</li><li>Lipid complex helps deeply hydrate</li><li>Chamomile helps sooth itchy skin</li></ul>
134 Products Found