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<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>

<ul><li>Discover the Power of SteamPod - The go-to styler with patented steam technology </li><li>From straight to wavy, create versatile salon-worthy looks from the comfort of your own home </li><li>Exclusive steam delivery for continuous steam flow </li><li>Intelligent heat control from 180°C – 210°C</li><li>Integrated comb to provide discipline when styling (can be removed)</li></ul>

<ul><li>1st part of Instant Highlights 3 part-system to unlock 6 LEVELS OF LIFT in as little as 30 SECONDS</li><li>Single low heat setting: 140 C, regulated every 0.2 seconds for a controlled lift</li><li>Includes a Heat Separator to prevent the plates from touching</li><li>Instant Highlights heating iron is not a flat iron</li><li>Ergonomic and lightweight</li></ul>

<ul><li>Creates the perfect clean canvas for optimal colour results by neutralizing metal inside the hair before colouring </li><li>For true to tone, bright colour results</li><li>Express application - Simply spray onto hair before colouring </li><li>Suitable for all types of coloured hair and technical services </li></ul>

<ul><li>Leave-on intensive treatment for thinning and fragile hair</li><li>Formula with KeraPro Complex</li><li>Conditions hair & leaves protective barrier against cuticle damage</li><li>Specially formulated for receding hairline or low-density crown</li><li>Designed for areas of low density and advanced thin-looking hair</li></ul>

<ul><li>A leave-in treatment proven to promote hair density by reducing hair fall* associated with scalp oxidation.</li><li>Leave-in treatment to reduce hair fall</li><li>Improves hair density</li><li>Reduces hair fall associated with scalp surface oxidation</li><li>NIOXYDINE24 technology</li></ul>

<ul><li>Luxurious lightening paste with up to 7 levels of lift.</li><li>Suited to thick, natural or coloured hair, in particular darker or difficult to lighten </li><li> Contains Nutricerides and White Beeswax to leave the hair smoother and feeling beautifully conditioned </li><li> For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel </li><li>Helps to smooth and soften the hair fibre for beautiful condition.</li></ul>

<ul><li>Hair colouring repair mask</li><li>Conditions and reinvigorates</li><li>Improves managebility and smoothness</li><li>Strengthens against damage</li></ul>

<ul><li>3D Intensive Care</li><li>Diameter-Boosting treatment that increases the thickness of each hair strand</li><li>Achieve fuller looking hair</li><li>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>

<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>

<ul><li>Lighten up to 9 levels and bond in one simple step for ultimate performance and condition </li><li>L'Oréal's highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li></ul>

<ul><li>Helps restore the natural scalp balance and refreshes the scalp environment</li><li>Combats dandruff and helps prevent its recurrence*. *visible flakes, with regular use</li><li>Reduces hair breakage due to scalp itching**. **associated with dandruff</li><li>The Scalp Recovery system eliminates visible dandruff flakes with regular use</li></ul>

<ul><li>Repairs hair damage in 90 seconds inside and out</li><li>99% less breakage*</li><li>12x smoother hair*</li><li>Transformative results after one use</li><li>Dermatologically tested</li><li>Lasts up to 4 washes</li></ul>

<ul><li>No ammonia up to 7 levels of lift multi-techniques lightening powder with 19% clay for a thick texture ideal for balayage.</li><li>Create on trend natural results, with no demarcation </li><li>Recruit the damage conscious client with our no ammonia formula </li><li>Build your balayage confidence, with our 19% Clay formula, providing a gentle level of lift and predictable results. </li></ul>

<ul><li>MT8 with Bonder Inside, allows you to lighten and bond in one simple step. Highest concentration of Citric Acid and Glycine complex to protect bonds whilst lightening </li><li>Suitable for all blonde services. Creamy texture provides high adherence and low odour</li><li>Ultimate performance & condition </li><li>Provide a faster lightening service, with no extra time needed for mixing or developing of a bonding additive </li><li>For optimal results, always tone Blond Studio services with DIA by L'Oréal Professionnel</li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>3D Intensive Care</li><li>Diameter-Protect leave-on booster that treats specific areas of concern</li><li>Good for receding hair line or low-density crown.</li><li>Conditions hair and forms barrier</li><li>Helps protect against cuticle damage</li></ul>

<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>

<ul><li>Perfect for very fine or thinning hair, or for those suffering from hair loss.</li><li>Professional super serum.</li><li>Helps to create an optimal environment for healthy hair growth. </li><li>Protect against oxidative stress*.</li><li>Leaves hair looking denser and feeling fuller.</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for superior colour correction and care</li><li>Alternate Purple Chroma Crème with your regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Cleansing and clarifying anti-build up shampoo for curls and coils </li><li>Gently eliminates build-up whilst providing moisture </li><li>Silicone-free for a natural touch </li><li>Concentrated with Glycerin, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>For Chemically Treated Hair (Bleached, Permed, Straightened)</li><li>Helps to provide hair resilience</li><li>Control moisture balance</li></ul>

<ul><li>For Natural Hair</li><li>Helps to provide hair resilience</li><li>Control moisture balance</li></ul>

<ul><li>For Chemically Treated Hair (Bleached, Permed, Straightened)</li><li>Helps to provide hair resilience</li><li>Control moisture balance</li></ul>

<ul><li>For Coloured Hair</li><li>Helps to provide hair resilience</li><li>Control moisture balance</li></ul>

<ul><li>For Coloured Hair</li><li>Helps to provide hair resilience</li><li>Control moisture balance</li></ul>

<ul><li>For natural hair</li><li>Helps to provide hair resilience</li><li>Controls moisture balance</li></ul>

<ul><li>[PROTECTS HAIR DENSITY]: As you massage Aminexil Advanced into the scalp, this nourishing formula helps to maintain density of hair </li><li>[AMINEXIL]: Strengthens the hair fibers attachment to the scalp </li><li>[PROFESSIONAL FORMULA]: Hairdressers choice - Approved and used by profesionnal hairdresser’s</li></ul>