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<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>

<ul><li>Wella Professionals Performance Ultra Hairspray</li><li>Micro-fine spray</li><li>Long-lasting ultra hold</li><li>Strength guide: two dots</li><li>Spray size 500ml</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Wella Professionals Performance Extra Hairspray</li><li>Micro-fine spray</li><li>Long-lasting extra hold</li><li>Strength guide: one dot</li><li>Spray size 500ml</li></ul>

<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>

<ul><li>Wella Professionals 1L Pump</li><li>Dispense care products easily and quickly</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Wella Professionals Silver Foil (2 Rolls)</li><li>ideal for performing highlighting and lifting techniques/li><li>Wella Foil box contains 2 foil rolls in dimensions of 50m long x 120mm wide</li><ul>

<ul><li>Professional volumising hair mousse</li><li>Gives strong hold and head-turning volume to the hair</li><li>Heat protection</li><li>Hold level 3</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Detangling Conditioner for curly and wavy hair</li><li>Formulated with Nourish-In Complex, with Jojoba Oil and Panthenol to replenish moisture balance</li><li>Provides lightweight nourishment</li><li>Contains Wheat Bran Extract, rich in vitamins, minerals, proteins and essential fatty acids</li></ul>

<ul><li>Professional setting lotion spray with a light hold</li><li>Adds volume and natural shine</li><li>Provides heat protection</li><li>Hold level 2</li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Professional finishing spray with extra strong hold</li><li>Full control for a finished look</li><li>Provides humidity, UV and heat protection</li><li>With new captivating fragrance inspired by individuality</li><li>Hold level 4</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Professional volumising spray with flexible hold</li><li>Gives light and workable texture</li><li>Adds volume and extra texture</li><li>Hold level 2</li></ul>

<ul><li>Professional volumising sugar spray with strong hold</li><li>Infused with sugar for volume and lift</li><li>Adds texture and luminous shine</li><li>Enhances curls and adds body</li><li>Hold level 3</li></ul>

<ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>

<ul><li>Helps to provide a deep Repairing effect</li><li>Made with pro-vitamin B5</li><li>Made with apricot oil and sun-blend</li><li>Leaves hair soft and healthy looking</li></ul>

<ul><li>Professional hair styling gel with strong hold</li><li>Adds unique pearl gloss shine to the hair</li><li>Provides UV protection</li><li>Strong flexible hold to create tousled and texturised styles</li><li>Hold level 3</li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality</li><li>Delivers instant nourishment for smooth hair full of vitality</li><li>With Nutri-Enrich Complex</li><li>Helps to protect against further damage</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Professional finishing spray for a luminous shine</li><li>Provides humidity, UV and heat protection</li><li>Hold level 1</li></ul>

<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Color Touch Plus Creme from Wella Professionals</li><li>For use with Color Touch Plus shades</li><li>Deep and vibrant colour results</li><li>For all hair types>br> Strength 4%, 13 vol</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Long lasting colour protection </li><li>Instant colour vibrancy and protection</li><li>Specially designed for fine to normal coloured hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>

<ul><li>For normal to resistant hair</li><li>New technology and fragrance</li><li>New services with Wellaplex</li><li>New Creatine Complex: a combination of high conditioning agents</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>