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<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Long lasting colour protection </li><li>PH optimised for long lasting colour protection</li><li>Specially designed for fine to normal coloured hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality.</li><li>Provides instant nourishment</li><li>Guarantees smooth hair full of vitality</li><li>Formulated with Nutri-Enrich-Blend™</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Neutralising shampoo for blonde hair</li><li>Purple Chroma Crème helps to instantly neutralizes unwanted yellow reflects for a superior colour correction and care</li><li>Alternate Purple Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Long lasting colour protection </li><li>PH optimised for long lasting colour protection</li><li>Specially designed for coloured coarse hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>With the Serie Expert Pro Longer Lengths Renewing Shampoo: Up to 94% hair breakage reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Conditioner</li><li>For visibily thicker looking lengths and ends</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li>Refresh and maintain brightness of blonde hair</li><li>Contains purple pigments to maintain color vibrancy</li><li>Protects blonde hair colour</li><li>Prevents yellowing and brassiness</li><li>Formulated with Blonde Recharge-Blend</li></ul>

<ul><li>Adds volume </li><li>Removes oily build up </li><li>Hydrates and adds shine</li></ul>

<ul><li>Gently cleanses the hair</li><li>Removes salt, chlorine and sand</li><li>Helps to provide a deep repairing effect</li><li>Made with pro-vitamin B5</li><li>Adds shine and leaves hair looking healthy</li></ul>

<ul><li>Deeply cleanses and purifies the hair and scalp</li><li>Removes product build-up</li><li>Supports the natural balance of the scalp</li><li>Formulated with lotus extract</li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Bodifying shampoo with Cotton Extract</li><li>Gives lightweight body and removes residues</li><li>For visibly uplifted volume and fuller-looking hair *</li><li>Cotton Extract delivers perfect softness and stability</li><li>For normal to fine hair</li></ul>

<ul><li>For Coloured Hair</li><li>Helps to remove follicle-clogging sebum, fatty acids and environmental residues</li><li>Treats the scalp and hair</li></ul>

<ul><li>For Coloured Hair</li><li>Helps to provide hair resilience</li><li>Controls moisture balance</li></ul>

<ul><li>Neutralising shampoo for light-medium brown hair</li><li>Blue Chroma Crème helps to instantly neutralize unwanted warm reflects for superior colour correction and care</li><li>Alternate Blue Chroma Crème with regular shampoo and adapt the leave-on time depending on desired degree of neutralization, from 2 to 5 minutes </li><li>Delivers up to 3x more shine*** </li></ul>

<ul><li>Professional styling hair mousse with extra firm hold</li><li>Heat protection</li><li>Adds volume</li><li>Hold level 4</li></ul>

<ul><li>For Natural Hair</li><li>Helps to remove follicle-clogging sebum, fatty acids and environmental residues</li><li>Treats the scalp and hair</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Gentle cleasing formula provides weightless, long-lasting hydration for curls and coils </li><li>Silicone-free for a natural touch </li><li>Ultra-creamy formula that transforms into a rich and enveloping foam when in contact with water </li><li>The go-to shampoo if you have fine open curls </li><li>For healthy looking and easy to detangle curls and coils </li></ul>

<ul><li>For Coloured Hair</li><li>Helps to provide hair resilience</li><li>Controls moisture balance</li></ul>

<ul><li>For Coloured Hair</li><li>Helps to remove follicle-clogging sebum, fatty acids and environmental residues</li><li>Treats the scalp and hair</li></ul>

<ul><li>Combats dandruff and removes visible flakes from the scalp</li><li>Soothes and calms a sensitive scalp</li><li>Leaves hair feeling fresh and clean</li><li>Formulated with Balance-blend</li></ul>

<ul><li>Deeply cleanses and purifies the hair and scalp</li><li>Removes product build-up</li><li>Supports the natural balance of the scalp</li><li>Formulated with lotus extract</li></ul>

<ul><li>For Chemically Treated Hair (Bleached, Permed, Straightened)</li><li>Helps to provide hair resilience</li><li>Controls moisture balance</li></ul>

<ul><li>For Natural Hair</li><li>Helps to provide hair resilience</li><li>Controls moisture balance</li></ul>

<ul><li>For Chemically Treated Hair (Bleached, Permed, Straightened)</li><li>Helps to remove follicle-clogging sebum, fatty acids and environmental residues</li><li>Treats the scalp and hair</li></ul>

<ul><li>For Natural Hair</li><li>Helps to remove follicle-clogging sebum, fatty acids and environmental residues</li><li>Treats the scalp and hair</li></ul>