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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Vegan Friendly</li><li>Sienna X signature colour hits you after just 1 hour</li><li>Wash it off and watch it develop over the next 1 to 4 hours</li><li>Advanced tan intensifier technology</li><li>Developed clients who want to quickly wash off their guide colour</li><li>Perfect for last minute bookings</li><li>With anti-ageing Q10,moisturising vitamin E, Aloe Vera and Avocado Extract</li></ul>

<ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>

<ul><li>New powerful 2200 watt K-Advance motor</li><li>Ionic and ceramic technology</li><li>Ergonomic, lightweight design</li><li>Built-in silencer for less noise</li><li>Stay Cool front case technology</li><li>Soft touch switches designed for comfortable use</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Formulated with anti-ageing Q10</li><li>Includes moisturising Aloe Vera and Vitamin E</li><li>360-degree nozzle for improved application</li><li>Develops in 4 to 8 hours</li><li>Paraben and cruelty free</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Professional AC Motor with 1900 Watt</li><li>Air flow of 71 m³/h</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Eco Friendly</li><li>Rear filter</li><li>Long-life, powerful and well-balanced for comfortable use</li><li>Impact-resistant casing and heavy duty switches</li><li>Includes 2 styling concentrators</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Can be used with any Sienna X wax</li><li>Removes hair quickly and efficiently</li><li>Pack of 100 strips are amazing value for money</li><li>Disposable waxing strips</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>2150 watt / AC motor</li><li>4 temperature settings, 2 speed settings and cool shot</li><li>Powerful and extremely light</li><li>Incorporated ceramic and ion technology</li><li>Eco friendly technology</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Therapists choice when it comes to performance and durability</li><li>Ideal for those starting out through to advanced tanners</li><li>Hardwearing and user friendly machine</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>A revolutionary K-Advance plus motor </li><li>Incredible 2250 watts of power </li><li>Air Ionizer Tech ionic technology</li><li>Anti-Heating of front case</li><li>2 speeds, 4 temperatures and a cold shot button</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Suitable for all skin types</li><li>Fast developing tan actives</li><li>Develops in 1-4+ hrs</li><li>Infused with pomegranate and Vitamin E</li><li>Skin feels moisturised with a natural glow</li><li>Luxurious mousse spreads easily for a flawless, streak-free application</li></ul>

<ul><li>Vegan Friendly</li><li>Natural and long-lasting colour</li><li>High quality moisturising ingredients</li><li>Gorgeous Coconut fragrance</li><li>Infused with Organic Aloe Vera and Avocado Extract</li><li>Alcohol, paraben and cruelty free</li></ul>

<ul><li>Vegan Friendly</li><li>Gorgeous signature Sienna X cool pastel blue colour</li><li>Rosin-free for sensitive skin</li><li>Applies smoothly and thinly, without dragging</li><li>Non-sticky, non-stringy and leaves no residue</li><li>Uplifting signature Peppermint fragrance</li><li>Infused with purifying Tea Tree Oil and protecting Echinacea</li></ul>

<ul><li>86% Natural</li><li>10% Glycolic Acid and 5% Fruit acids (AHA's)</li><li>Smoothes, brightens and renews your skin with an anti-irritation formula</li><li>Dermatologically tested, clinically proven & certified by the Vegan Society</li><li>Allantoin helps to sooth and reduces skin irritation</li><li>White Willow Bark Extract works to naturally exfoliate and help clear pores</li></ul>

<ul><li>Vegan Friendly</li><li>Rosin-free formula designed for sensitive skin</li><li>Removes coarse hair as short as 1-2mm</li><li>Extremely flexible and will not snap</li><li>Shrink-wraps to hair and not skin</li><li>Uplifting signature Peppermint fragrance infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>Revolutionary 2400 watt digital E-LYON® motor for lighter, quieter and faster styling </li><li>Incredible power, 88m3/h concentrated air flow </li><li>Extremely lightweight (395g) and quiet with an integrated acoustic silencing system </li><li>Air Ionizer and ceramic grill ensures sleek, beautiful hair </li><li>3 temperatures plus cold shot, 2 speeds, and 2 nozzles including a “Straightener Effect" nozzle for stunningly smooth blow drys </li></ul>

<ul><li>Vegan Friendly</li><li>Special film wax formula that applies like warm wax</li><li>Extremely flexible and remains pliable</li><li>Removes coarse hair as short as 1-2mm</li><li>Applies smoothly and thinly, using less wax per treatment</li><li>Uplifting signature Peppermint fragrance, and infused with Tea Tree oil and Echinacea</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Vegan Friendly</li><li>Instantly cooling with powerful calming effect</li><li>Easily absorbed, non-greasy formula</li><li>Packed with soothing ingredients</li><li>Can be used in conjunction with Soothing Oil</li><li>Step 3 of Sienna X 3 Step Skincare System</li></ul>

<ul><li>Ideal for precision eyebrow waxing</li><li>Ultra-thin on one end</li><li>Cost effective</li><li>Hygienic and disposable</li><li>Pack contains 200 spatulas</li></ul>