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<ul><li>Premium silver refill foil for the Procare 24*7 machine</li><li>EasyFit core for quick and easy re-loading of foils</li><li>Strong and flexible for professional results</li><li>Easy to fold</li><li>Extra wide</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Premium silver refill foil for the Procare 24*7 machine</li><li>EasyFit core for quick and easy re-loading of foils</li><li>Strong and flexible for professional results</li><li>Easy to fold</li><li>Perfect for all colouring techniques</li></ul>

<ul><li>Proxelli Maya Champagne Hairdryer</li><li>Ionic Technology helping to reduce frizz</li><li>Heat: 4 settings Speed: 2 settings</li><li>2200W</li><li>3 Metre Flex cord</li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Taper lever with 5 adjustments: 0.5-3.5mm </li><li>2 speed levels (6000-7000RPM)</li><li>LED display shows remaining time </li><li>Lithium battery: 4 hour autonomy, 3 hour charging time</li><li>Includes: set of 10 attachment combs (size 1/2, 1, 1-1/2, 2, 3, 4, 5, 6, 7, 8), charging base & adaptor, screwdriver, cleaning brush, oil, blade adjustment tool & protector </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>2000W compact and reliable hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Includes 1x nozzle + 1x diffuser</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>360° exposed ultra sharp T-blade: Titanium ceramic </li><li>Superior 7000RPM motor </li><li>Indicator light for battery status </li><li>Lithium battery: 2 hour autonomy, 2 hour charging time </li><li>Includes: Charging base & adaptor, oil, blade brush, screwdriver, blade adjustment tool & protector </li></ul>

<ul><li>Perfect hair foils at the press of a button</li><li>Automatically prepares foils to your specification</li><li>Reduces time spent on foil prep and wastage</li><li>Quick and quiet to use</li><li>Custom length feature</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Powerful 2500W professional hairdryer</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Lightweight professional cord/cordless clipper</li><li>Titanium coated fixed blade combined with ceramic moveable blade for 4 levels of precise cutting lengths</li><li>With special TURBO-function</li><li>LCD display to show the remaining operating time</li><li>Lightweight</li><li>Clipper comes with 2 reversible combs with following lengths: 3-6 mm and 9-12 mm</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Lightweight professional cord/cordless clipper with LCD display</li><li>Detachable blade head in stainless steel</li><li>Includes adjustable comb attachments (3, 4, 5 & 6mm)</li><li>3.2V Pivot motor with 5000 400 RPM</li><li>90 minute charge for 90 minutes operating time</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Hair foil dispenser</li><li>Perfect for freelance stylists and smaller salons</li><li>Ideal for on the go</li><li>For 120mm and 100mm foils and up to 100m in length</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul> <li>Ceramic technology for a smooth finish and non-slip soft touch finish</li> <li>Floating XL base plate 100 x 45mm</li> <li>Cold water mist for added shine with less damage</li> <li>Lockable for easy storage and a removable water tank</li> <li>Temperature 150 - 230&deg;C with memory function and 60 minutes auto shut off function</li> </ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>

<ul><li>2000W professional hairdryer for intensive use</li><li>4x heat settings with cold shot</li><li>2x speed settings</li><li>Ergonomic handle (right & left-handed)</li><li>Salon length 3m flex cord</li></ul>

<ul><li>Professional straightener with curling function</li><li>Variable temperature control, max. 230 C</li><li>Black floating plates with ceramic and tourmaline coating</li><li>Quick heat-up: approx. 30 seconds</li><li>Extra long 3m salon length 360 C swivel cord</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Professional cord/cordless clipper with LCD display</li><li>Titanium coated fixed blade combined with ceramic moveable blade</li><li>Enables 4 levels of precise cutting lengths with special power adjustment buttons</li><li>3.0V Pivot motor with 5000 2000 RPM</li><li>3 hour charge for 3 hours operating time</li><li>Clipper comes with 2 reversible combs with following lengths: 3-6 mm and 9-12 mm</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Professional straightener with curling function </li><li>Variable temperature control, up to 230°C </li><li>Black floating plates with ceramic and tourmaline coating</li><li>Heats up in 30 seconds</li><li>Extra long 3m salon length 360°C swivel cord </li>Includes heatproof placemat & pouch <li></li></ul>