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<ul><li>Olaplex patented technology that finds and re-links broken disulphide bonds in the hair</li><li>Helps to increase moisture levels</li><li>Helps to enhance shine</li><li>Colour safe and helps to maintain high quality colour</li><li>Vegan friendly and cruelty free</li></ul>

<ul><li>A reparative blow-dry mist for lasting body and bounce that protects hair for healthier-looking blowouts</li><li>Suitable to be used on both wet and dry hair</li><li>Lasting body and bounce</li><li>For all hair types</li><li>Creates touchably soft and shiny hair</li></ul>

<ul><li>The unique, professional strength, broad-spectrum chelating blend deeply cleans hair down to the cortex without damaging hair or stripping moisture and essential proteins </li><li>Removes heavy metals, minerals, pollution, chlorine, medications and product build-up </li><li>Allows better penetration and efficacy of all chemical services such as keratin treatments, colour and perms </li><li>Patented Olaplex Bond Building Technology™ supports strong bonds during the chelation process </li><li>An essential corrective step for clients with build-up to prevent compromised results </li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>Removes direct colour, tone on tone colour or permanent colour</li><li>Removes brunette shades, blonde tones, coppers, reds or vivid shades</li><li>Contains strontium peroxide, an oxidising agent which removes artificial dyes</li></ul>

<ul><li>Protects against fading to keep color vibrant</li><li>Protect against environmental aggressors</li><li>Porous hair is strengthened with brilliant color and shine</li><li>Color treated hair is renewed and preserved with moisture</li><li>Suitable for all hair lengths and styles</li></ul>

<ul><li>Up to 8 levels of lift achievable </li><li>Powerful, high speed lightener with no bonding additive needed</li><li>Dehydrated Citric Acid for added bond protection</li><li>Versatile and adjustable for every lightening technique</li><li>Eliminates warm, yellow undertones to reveal clear, sparkling, ultra-light tones</li></ul>

<ul><li>Targeted applicator delivers extreme lift at the root</li><li>Builds lightweight body for volume that lasts all day</li><li>Flexible Hold</li><li>Hair looks totally full-bodied, strong, with lasting volume</li><li>Specifically designed for fine, flat hair</li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Simple 1-step system lifts and tones simultaneously</li><li>High-speed lightening: up to 6 levels of lift in 10 minutes</li><li>Create a beautifully-bespoke tone</li><li>Enriched with Pro-Vitamin B5</li><li>Processing time of up to 50 minutes when developed at room temperature</li></ul>

<ul><li>Exclusive Broad-Spectrum Clarifying System removes hard water minerals, chlorine, excess oils, pollutants and product build-up after one use</li><li>Formulated with patented Olaplex Bond-Building Technology™ to maintain strong hair bonds</li><li>Rich lather deeply cleanses to restore shine and softness</li><li>Non-drying formula leaves hair soft and shiny with vibrant clarity</li><li>Sulfate free, silicone free, pH balanced & Vegan friendly</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Gently cleanses to remove follicle clogging impurities</li><li>Fortifies to protect hair against ageing and stress</li><li>Significantly reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Lock in all over brightness and neautralize yellow tones</li><li>Olaplex Bond Building Technology™ maintains strong, healthy-looking blondes and greys, some of the most fragile hair types and often more vulnerable to damage</li><li>Strengthens, smooths and reduces brassiness</li><li>Micro-fine pigments seal in brightness by depositing tone-balancing pigment</li><li>Colour safe and helps to maintain healthy-looking hair</li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Transform the colour and condition of your hair in just 5 minutes </li><li>For all hair types and textures, colour-treated or virgin </li><li>Deep conditioning formula – no more compromising on colour and care </li><li>Leaves hair soft, shiny and stronger</li><li>Vegan, paraben free, sulfate free and mineral oil free </li></ul>

<ul><li>Simple to use with pre-adjusted tones and pre-blended bases</li><li>Up to 2 applications per 90ml tube</li><li>Covers up to 100% grey coverage</li><li>Contains cera-oil complex for shine, condition smooth results</li><li>Wide range of gorgeous shades</li></ul>

<ul><li>De-frizzing leave-in heat protectant spray </li><li>Smooths hair and provides all day frizz control </li><li>Protects hair from heat damage up to 450° </li><li>Gives hair a glossy shine </li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>For unruly, medium to coarse hair</li><li>Sleek Shampoo with 24HR Smooth Technology</li><li>The shampoo cleanses as it conditions and helps repair damage</li><li>Smoothes and controls frizz with all day humidity protection</li><li>Salon Perfect Results: looking totally smooth, shiny, defrizzed hair from shampoo to shampoo*</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Matrix Hair Oil Serum infused with Avocado Oil</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Created for dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Protects from heat damage up to 450°F/230°C.</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Wax spray with a satin-matte finish</li><li>For controlling and finishing </li><li> Adds body and dimension to hairstyles </li><li> Great for giving hair a tousled or beach wave look </li><li> Vegan formula* *no animal derived ingredients</li></ul>

<ul><li>Separates curls and coils and adds shine</li><li>Preserves curl pattern</li><li>Vegan formula</li><li>Silicone free for a natural touch </li><li>Enriched with Vitamin E Oil </li></ul>

<ul><li>Get the predictability you demand for the results you imagine</li><li>Highest level of lift, for up to 5 levels<li><li> Low ammonia base, for increased scalp comfort & no unpleasant smell </li><li> Built in Fortibond technology to reduce hair damage </li><li> Patented Cera-Oil complex locks in colour and nourishes hair</li></ul>