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<ul><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Lifts hair up to 4 levels</li><li>Provides 100% grey coverage</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Medium styling brush with 7 rows</li><li>Classic Denman design</li><li>Anti-static rubber pad</li><li>Ideal for smoothing fine to medium hair</li><li>Length 200mm, width 35mm</li></ul>

<ul><li>Smooth, sculpted round-ended Denman styling pins reduce drag and effortlessly separate hair wet or dry </li><li>Staggered pin pattern gently grips and controls styling </li><li>Air cushioned pad gently responds to contours of the head </li><li>Increased surface area enables rapid drying and styling </li><li>Perfect for detangling wet & dry hair, push-drying, rapid Blow-drying, gentle styling, straightening and smoothing styled, straight hair</li></ul>

<ul><li>Root-lift, volume and culs - Innovative hourglass shaped barrel for extra root-lift, volume, curls and waves </li><li>Hugs the contour of the head - Get close to the root of the hair for maximum volume </li><li>Damage-free styling - Distributes heat evenly throughout the barrel preventing 'hot spots' </li><li>Rapid blow-drying - Ceramic-coated aluminium vented barrel allowing longer-lasting results from blow-drying </li></ul>

<ul><li>To pastelize or mattify bleached hair</li><li>No grey coverage or lift</li><li>Glycerin, wheat protein and pro-vitamin B5 repair, condition and protect hair</li><li>Offers long-lasting colour with intense shine</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>

<ul><li>Special Bleach Powder, suitable for multiple bleaching techniques</li><li>Lightens up to 7 levels for reliably clear, cool results</li><li>Leaves the hair look luminous with shine</li><li>Compact, dust-free powder consistency</li></ul>

<ul><li>Style, shape and define for wet curl definition and blow drying</li><li>9 rows of pins for added grip & tension</li><li>Creates tension in hair like scissors through ribbon to perfect curl pattern</li><li>Suitable for medium to long hair</li></ul>

<ul><li>Denman D83 Paddle Brush</li><li>In black</li><li>Ball-tipped nylon bristles</li><li>Air-cushioned rubber pad</li><li>Easily to maintain style</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Professional precision large cutting comb</li><li>Exclusive Salon Services colour</li><li>Ultra smooth for damage free combing</li><li>High quality acetyl material</li><li>Impact resistant</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Den Precision Pintail Comb from Denman</li><li>High quality acetyl material</li><li>Damage-free combing</li><li>Heat, chemical and impact resistant</li><li>Made in the UK</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Special developer for Lomé Paris Hair Colours</li><li>Guarantees perfect colour results</li><li>Creamy texture for convenient mixing and application</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Ideal for detangling long, thick hair</li><li>Super soft bristles</li><li>Air-cushioned pad for smooth, damage-free grooming</li><li>Suitable for wigs and extensions</li><li>Detangles wet and dry hair</li></ul>

<ul><li>Strong, durable and flexible</li><li>Wide and narrow spaced teeth</li><li>Straight edge for clean cut</li><li>Heat resistant and anti-static</li><li>Comb length 233mm</li></ul>

<ul><li>Perfect for combing hair whilst blowdrying</li><li>Hyflex vent allows air to circulate</li><li>Detangle all hair lengths and types without snagging</li><li>Excellent grip and control</li><li>Length 210mm, Width 35mm</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>brightens the look of blonde & adds shine </li><li>anti-yellowing, neutralizes yellow tones </li><li>strengthens the hair</li><li>enriched with Keratin, Hyaluron and Safflower Oil</li><li>with UV filter</li></ul>

<ul><li>Den Precision Cutting Comb from Denman</li><li>High quality acetyl material</li><li>Damage-free combing</li><li>Heat, chemical and impact resistant</li><li>Made in the UK</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>Pin-Tail Comb from Denman</li><li>Essential kit for stylists</li><li>Durable carbon construction</li><li>For teasing and separating hair</li><li>In black</li></ul>

<ul><li>The fast and gentle way to detangle hair</li><li>Super-soft nylon bristles</li><li>Air-cushioned pad to allow damage-free styling</li><li>Suitable for wigs and hair extensions</li></ul>

<ul><li>Traditional shave razor </li><li>Simple to use </li><li>Easily replaceable shortened blade - No need to sharpen </li><li>Easy, hygienic and highly precise </li></ul>

<ul><li>Detangle, section & style</li><li>Wide tooth comb for wet & dry detangling</li><li>Removes tangles and knots</li><li>Creates volume & definition</li></ul>

<ul><li>Detangling Rake Comb from Denman</li><li>Wide-tooth styling tool</li><li>Removes tangles and knots</li><li>Use on wet or dry hair</li><li>In black</li></ul>

<ul><li>Special developer for Lomé Paris Hair Colours</li><li>Guarantees perfect colour results</li><li>Creamy texture for convenient mixing and application</li></ul>