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<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Floating ceramic, Macadamia, Argan Oil, and Keratin-infused plates for frizz-free shine combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra-technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish storage tin</li></ul>

<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish recyclable storage tin</li></ul>

<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Floating ceramic, Macadamia, Argan Oil, and Keratin-infused plates for frizz-free shine combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra-technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish storage tin</li></ul>

<ul><li>20% faster heat up and 30% fast heat recovery* *vs Diva PRO211 Intelligent Digital Styler</li><li>Combined with rounded housing for easy curling</li><li>Instant heat up in seconds and fast heat recovery at 8° per second</li><li>Heat boost 5 ultra-technology with digital touch control 110°C to 235°C</li><li>3m salon length swivel cord, eco felt heat mat and stylish recyclable storage tin</li></ul>

<ul><li>Digital heat control with variable settings 110°C to 210°C</li><li>Instant heat – ready to style in seconds</li><li>Ultra even heat system along the whole brush for consistently styled curls</li><li>1 hour auto shut-off</li><li>100% recycled and 100% recyclable packaging</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Next Generation Professional Atmos ultra lightweight dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor </li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Atom model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Atmos Micro Filter: ultra fine 2-stage air filtration removes impuritiesNext Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Next Generation Atmos compact hair dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor</li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Dry model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Next Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Atmos Brushless DC Motor Dries and Styles in one product</li><li>Atmos conditioning system</li><li>9 attachments: 2 x Auto Aircurl wands for easy curls and waves, 1 x SalonAir high pressure drying & styling nozzle, 2 x OneShot dry Volume & Straight brushes for all hair lengths, 2 x Conical styling wands for drop curls, 1 x High-flow bristle brush and 1 SalonAir Diffuser for volume & definition</li><li>3 heat and 3 speed digital controls</li><li>Atmos Micro Filter</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Pre-Shampoo Treatment helps strengthen damaged fibres for long lasting repair</li><li>Reform & rebuild the molecular structure of the hair</li><li>Concentrated with 3% Peptides bonder + 5 amino acids</li><li>Hair is visibly transformed</li><li>Detangles and makes hair more manegable</li><li>For all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Help repair damage and restore hair's original strength</li><li>This exclusive rinse-off serum is highly concentrated with 2% Peptides bonder + 5 amino acids</li><li>Restores hair strength, elasticity and movement</li><li>Improves hair shine and smoothness</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Protects the hair from metal* to reduce breakage and preserve colour brightness**</li><li>Up to 72h hydration and anti-humidity*</li><li>Up to 97% of colour brightness preserved after 8 weeks*</li><li>Up to 3x more definition*</li><li>UV & Heat protection up to 230°C</li><li>Provides softer, shinier and smoother looking hair</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance and neutralise any previously coloured hair</li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair)</li><li>Acid Technology colour for a seamless blend of colour</li><li>Neutralising gloss suitable for all bases and limitless toning.</li></ul>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul><li> This lightweight gel gently cleanses hair, while soothing and calming sensitive scalps. </li><li> Hair is soft, radiant and hydrated.</li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li> Gently clarifies and effectively removes dry and oily dandruff, while calming the scalp. From the first applications, the appearance of visible flakes is reduced*.*Clinical test on 44 subjects, 3 applications per week.</li><li> Enriched with Piroctone Olamine, suitable for dry and oily skin, antibacterial and antifungal active ingredient.</li><li> Made with hair pros, approved by dermatologists. </li><li> Suitable for dry and oily scalps.</li></ul>

<ul><li>Intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber. </li><li> Hair is instantly smooth and detangled. </li><li> Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers.</li><li> Made with hair pros, approved by dermatologists. </li><li> Hydrates and nourishes hair. </li></ul>

<ul><li>Scalp Advanced Anti-oiliness 2-in-1 deep purifier clay was targeted-formulated for oily scalps. <ul><li> Versatile texture: deeply unclogs residue, sweat and oil when used as a shampoo and deeply purifies residue, sweat and oil when used as a mask. Hair feels lightweight and volumized. </li><li> Concentrated with 6% Clay, fine-grained active ingredient, that can do a soft peel on the scalp to help unclogging scalp surface from dirt, oil and sweat. </li><li> Made with hair pros, approved by dermatologists. </li><li> Hair feels lightweight and volumized.</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li> Resurfacing for dry and damaged hair. </li><li> Packaging is up to 65% less plastic compared with the 1500ml plastic bottle format. </li><li> Hair is immediately cleansed with a lightweight feel and is softer and more manageable. </li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Enriched with Resveratrol a powerful anti-oxydant inspired by skincare. </li><li> Hair colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch. </li><li> Refill packaging is up to 65% less plastic compared with the 1500ml plastic classical format. </li><li> Up to 8 weeks protection from colour fade*</li></ul>

<ul><li>Digital variable heat control from 110-210℃</li><li>Macadamia, Argan and Keratin Oil-infused tapered barrel controls frizz</li><li>Ultra even heat system throughout the barrel</li><li>Auto safety shut-off after 60 minutes</li><li>Salon length 3m swivel cord for fuss-free styling</li></ul>

<ul><li>Interchangeable Gold Dust Ceramic + MAK-infused barrels to create voluminous curls, drop curls or corkscrew curls </li><li>Digital variable, instant ultra-even heat from 80°c - 210°c</li><li>Integrated heat protection stand and cool tip</li><li>Heats up in seconds</li><li>100% recycled and 100% recyclable storage tin and eco-felt storage bag / heat mat</li></ul>

<ul><li>Universal Pik with a unique soft, flexible gripping system to fit most professional dryers</li><li>Help to straighten and dry hair to achieve all over full-bodied volume</li><li>Allows for faster and deeper drying</li><li>Ultra long teeth</li><li>Ideal for Afro Caribbean hair types</li></ul>

<ul><li>Discover the SteamPod 4, the all-in-one professional steam styler by L'Oréal Professionnel </li><li>Create a variety of hair styles for all hair types using patented steam technology </li><li>Delivers bouncy defined curls </li><li>Curl locking guide: gently heats up to 100°C for more defined curls** </li><li>Improved straightening experience: now reach 30% closer to the roots* </li><li>Set of 3 steam-optimizing combs: tailored to guarantee even steam diffusion on any hair type </li></ul>

<ul><li>Exceptionally light and compact with a foldable handle, ideal for travel </li><li>Dual Voltage with a UK/EU converter plug for worldwide use </li><li>1 heat & 2 speed settings </li><li>2M cable </li><li>Matte black housing </li></ul>

<ul><li>Black matte rounded housing with Macadamia, Argan and Keratin-infused Ceramic plates, perfect for creating super smooth waves and curls </li><li>Five digital, ultra-even variable heat settings from 120°c - 210°c</li><li>3M swivel cord, with UK/EU plug</li><li>60 minute Auto shut-off</li><li>100% recycled and 100% recyclable Eco Felt Storage Bag and Tin pack</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Hair is stronger and nourished; up to 97% less breakage*** and up to 2x shinier** </li><li>Smooth hair for up to 24hrs** and heat protection up to 230°C**</li><li>Lightweight, natural finish; hair has more body and discipline</li><li>Its rich texture is instantly absorbed by the hair fibre without weighing it down </li><li>For all hair textures, colour-treated, damaged, bleached & natural hair </li></ul>

<ul><li>To dilute, pastelise and personalise for subtle and luminous colour reflects </li><li>Fluidifies the texture of any Dia Light mix for easy take through </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned after Dia Light application on bleached hair </li><li>Use to provide a gloss service </li><li>Suitable for all bases and limitless toning</li></ul>

<ul><li>Super charged power in a super-lightweight, micro-sized dryer </li><li>Black matte housing</li><li>2000W high torque DC motor</li><li>Lightweight - 407g</li><li>3 heat & 2 speed settings</li></ul>

<ul><li>Professional caring mist revives curl pattern and definition </li><li>Enriched with caring agents in a lightweight mist for a soft and natural feel</li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li><li>For bouncy curls and coils, apply progressively with a scrunching motion</li></ul>