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<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Formulated for maximum shine and condition on coloured hair</li><li>Creates glossy luminous looking reflects and vinyl shine</li><li>No Ammonia, acidic tone-on-tone colour</li><li>Low commitment colour</li><li>Natural-looking colour that gradually fades away</li></ul>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Digital temperature setting from 100 C up to 230 C</li><li>New 'Advanced Magnesium' technology</li><li>Fast heat-up and quick cooling down</li><li>Suitable also for creating curls</li><li> Auto-off function after 45min </li><li>Professional, extra durable 2,8m power cable </li><li>Luxurious, heat-resistant 'Soft Touch' finish </li><li> Available in 2 sizes: 1” & 1,5” </li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Toning Purple Shampoo</li><li>Enriched with Fig and Orchid Flower Extract</li><li>Neutralises brassy and yellow tones</li><li>Smooths hair</li><li>Softens Hair</li></ul>

<ul><li>Rich, permanent hair colour with high resist technology</li><li>Provides perfect coverage of hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Ammonia free permanent hair colour powered by oil</li><li>Unique ODS technology for optimal scalp comfort and sublime shine</li><li>Enriched with 60% oil concentration</li><li>Improved hair quality and a dimensional colour result</li><li>Up to 100% white hair coverage</li></ul>

<ul><li>Weightless foam </li><li>Big volume and shine </li><li>Movable hold</li><li>Vegan formula* *no animal derived ingredients</li><li>Leaves hair conditioned and silky to touch </li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>Infused with liquid protein and B5 to fill in porosity, visibly reduce split ends, control frizz and provide heat protection </li><li>Nourishes, strengthens and reduces breakage in dry, brittle and damaged hair</li><li>Smooths cuticle damage and conditions over-porous hair </li><li>Suitable for all hair types and textures</li><li>Sulfate free</li></ul>

<ul><li>Up to 8 levels of lift achievable </li><li>Powerful, high speed lightener with no bonding additive needed</li><li>Dehydrated Citric Acid for added bond protection</li><li>Versatile and adjustable for every lightening technique</li><li>Eliminates warm, yellow undertones to reveal clear, sparkling, ultra-light tones</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li>Extra Full Volumising Hairspray</li><li>Lock in Full Volume</li><li>Fast-drying</li><li>Adds support, lift and satin shine</li><li> Works as a dry shampoo and texturizing spray</li></ul>

<ul><li>For long-lasting, firm waves</li><li>Gentle processing</li><li>Hair looks natural, soft and conditioned</li></ul>

<ul><li>Locks in style for 8 hours while resisting humidity</li><li>For flexible holding and securing</li><li>Dry finish</li><li> No flaking</li></ul>

<ul><li>Up to 3x more moisture</li><li>Heat protection from up to 230 degrees celcius</li><li>Frizz is controlled for up to 72 hours*</li><li>Infused with Aloe and Hyaluronic Acid</li><li>Vegan formula with no animal derived ingredients</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Nourishes and fortifies hair for body and shine</li><li>Fortifies to protect hair against ageing and stress</li><li>Reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Manageability, detangling, easy blow-dry and styling</li><li>Soft, silky touch with a strengthened feel</li><li>Smooth, lightweight body, bounce and movement</li></ul>

<ul><li>[PROTECTS HAIR DENSITY]: As you massage Aminexil Advanced into the scalp, this nourishing formula helps to maintain density of hair </li><li>[AMINEXIL]: Strengthens the hair fibers attachment to the scalp </li><li>[PROFESSIONAL FORMULA]: Hairdressers choice - Approved and used by profesionnal hairdresser’s</li></ul>

<ul><li>24hr anti-frizz and anti-static hold spray</li><li>No added fragrance</li><li>Enhances Shine</li><li>For frizz-free updos and blowdries</li></ul>

<ul><li>Texturising powder spray, dry touch </li><li>Thick and secured looks 60's XXL volume </li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Enriched with Olicare Complex™ to improve the cosmeticity of the hair </li><li>Suitable for all lightening techniques </li><li>Formulated to be used exclusively with the Blond Studio 9 Oil Developers </li></ul>

<ul><li>Intensely moisturizes even the most dehydrated curls and coils, for a silky smooth result that lasts </li><li>Protects against heat up to 230°C/450°F*</li><li>A creamy gliding formula that lasts on hair with no weigh down </li><li>Concentrated with Glycerin 2%, Urea H & Hibiscus seed extract</li><li>Co-developed with curl experts</li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>Heat protection</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Powered by oil for the strongest and most neutralizing lift, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Oil boosts the lift while keeping the result predictable </li><li>Leaves hair feeling softer to the touch </li><li>Formulated to be used exclusively with the Blond Studio 9 levels lightening powder </li></ul>