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<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Matador gloves</li><li>Strong and reuseable</li><li>Non-slip and tear-resistant</li><li>For beauty applications</li><li>One pair of 19cm gloves supplied</li></ul>

<ul><li>Perfect for all eye shaped</li><li>Ideal for achieving a natural lash style</li><li>Convenient value pack</li><li>Contains 5 pairs of lashes and applicator</li><li>Can be used multiple times with proper care and cleaning</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>

<ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Pack of 4 heat retaining radial brushes</li><li>PVC bag with zip closure</li><li>Perfect for blowdrying</li></ul>

<ul><li>Knot-free, tapered tips individuals</li><li>Versatile, easy to customize length and volume, layer, accent or fill in</li><li>20 strands per cluster</li><li>Criss-cross layering in clusters</li><li>Convenient removable adhesive strip for easy application</li></ul>

<ul><li>Maximum, double layered curl</li><li>Natural Looking Lashes</li><li>Longer in the center for eye opening effect</li><li>Super-Soft, Fine Tapered Fibers</li><li>Invisiband</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Large black carry case for all tools and equipment </li><li>With handy slots and straps to hold a variety of tools such as brushes, scissors and accessories </li><li>Handle and carry strap </li><li>40cm x 23cm x 28cm </li><li>Ideal for mobile hairdressing </li></ul>

<ul><li>Perfect for large and deep set eyes</li><li>Achieve a natural yet glamorous lash style</li><li>Convenient value pack</li><li>Contains 5 pairs of lashes</li><li>Can be used multiple times with proper care and cleaning</li></ul>

<ul><li>Maximum, double layered curl</li><li>Natural Looking Lashes</li><li>Longer in the center for eye opening effect</li><li>Super-Soft, fine tapered fibers</li><li>Invisiband</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>Perfect for small, large and round shaped eyes</li><li>Ideal for achieving a natural lash style</li><li>Convenient value pack</li><li>Can be used multiple times with proper care and cleaning</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Dark Ardell Adhesive Lashtite</li><li>Salon quality individual lash dark adhesive</li><li>Holds lashes in place for weeks</li><li>Quick drying</li><li>Easy to use</li></ul>

<ul><li>No more waiting for the adhesive to get tacky before a lash application</li><li>Fast setting adhesive formula</li><li>Water resistant</li><li>Soft paddle applicator for nonclogging and clumping</li><li>Formaldehyde and Latex free</li></ul>

<ul><li>Perfect for small, round and almond shaped eyes</li><li>Shorter lash length</li><li>Ideal for more natural look</li><li>Flared outer corner for added definition</li></ul>

<ul><li>Dark Ardell Adhesive Lashtite</li><li>Salon quality individual lash dark adhesive</li><li>Holds lashes in place for weeks</li><li>Quick drying</li><li>Easy to use</li></ul>

<ul><li>Pre-glued lash clusters</li><li>Easy 1 step application </li><li>18+ hour wear </li><li>Easy removal </li><li>Up to 4 applications </li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 5 applications </li><li>50% more lashes than competitive </li></ul>

<ul><li>DuraLash Knotfree by Ardell</li><li>Individual lashes for a natural look</li><li>Can be worn for up to 6 weeks at a time</li><li>Each pack contains 56 lashes</li><li>Permanently curled, waterproof and easy to apply</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Sleek, mid-length lashes with a permanent curl that hold their shape without feeling stiff</li><li>Classic flared style for an eye-widening effect</li><li>Four pairs of best-selling strip lash styles</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Ardell's cult-favourite falsies; Pro Faux Mink Demi Wispies amplifies your natural lash to glamorous new dimensions</li><li>Signature wispie style with intricately crafted crisscrossing lash fibres for outstanding feathering and curl </li><li>Ultra-luxurious, soft-to-the-touch fibers with fine, tapered tips </li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Create fuller, longer looking lashes</li><li>Add instant volume and thickness to thin lashes</li><li>Knot free</li><li>Multipack contains 112 individual lashes</li><li>Ideal for professional use</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>