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New Arrivals
Click & Collect
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Offer£8.60ex VAT5+1 FREE | 8+2 FREE<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>
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Offer£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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£16.50ex VAT<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>
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£6.75ex VAT<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>
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Exclusive£44.05ex VAT<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>
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£27.45ex VAT<ul><li>Two-piece electrolysis needles from Sterex</li><li>Sterile and hygienic</li><li>Flexible and responsive</li><li>Medical-grade stainless steel</li><li>Twin pack of short design, size F3S needles</li></ul>
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Offer£8.00ex VAT5+1 FREE | 8+2 FREE<ul><li>Goldwell Colorance Tube</li><li>Semi-permanent hair colour</li><li>Lipid emulsive action</li><li>Repairs damaged hair</li><li>In 7N mid-blonde colour</li></ul>
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Exclusive£12.39ex VAT<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
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£6.75ex VAT<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>
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OfferExclusive£19.95ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>
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£12.10ex VAT<ul><li>6% cream developer lotion for Goldwell Topchic & Oxycur Hair Colour </li><li>BondPro+ technology offers essential protection during hair colour services </li><li>Creates intensive, long-lasting results with outstanding brilliance and shine</li><li>Consistency ensures ideal spreadability and perfect adherence of colour to the hair </li></ul>
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£6.75ex VAT<ul><li>Goldwell Topform Herbs Biocurl Permanent No.0</li><li>Single Pack</li><li>Contains Herbal Extracts and Vitamin C</li><li>For Resistant Hair</li></ul>
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Exclusive£11.29ex VAT<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
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OfferExclusive£12.39ex VATBUY 2 LIGHTENERS GET A FREE DEVELOPER<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>
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OfferExclusive£9.45ex VAT5+1 FREE | 8+2 FREE<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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£11.39ex VAT<ul><li>Aloe vera gel from Sterex</li><li>Soothes and cools skin after electrolysis</li><li>With 95% liquid aloe vera extract</li><li>Can also be used after waxing or sun exposure</li><li>Large 200ml tube</li></ul>
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Offer£8.50ex VAT5+1 FREE | 8+2 FREE<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>
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£33.75ex VAT<ul><li>F3G Gold</li><li>Hypo-allergenic</li><li>Offering smooth insertion and improved conductivity associated with gold</li><li>Available in sizes 2,3,4 and 5</li><li>Packs of 50</li></ul>
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Exclusive£28.85ex VAT<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>
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Exclusive£21.59ex VAT<ul><li>A conditioning direct dye remover that undresses the hair in as little as 5 minutes </li><li>Gentle, ammonia-free formula </li><li>Contains a unique blend of moisturising agents</li><li>Adds moisture and shine to processed hair</li><li>Powered by persulfates instead of ammonia, for an equally powerful result in a gentle formula </li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
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£15.45ex VAT<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>
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£33.75ex VAT<ul><li>Suitable for shortwave diathermy<b> Perfect for flash thermolysis</li><li>Available in sizes 2,3,4 and 5</li><li>Pack of 50</li><li>Manufactured from diamond drawn medical grade stainless steel and coated with a specialist medical grade insulation material</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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£8.65ex VAT<ul><li>F10S needles</li><li>Regular</li><li>Pack of 10</li><li>Individually wrapped and pre-sterilised</li></ul>
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Offer£9.00ex VATBUY 1 GET 1 HALF PRICE<ul><li>Semi-permanent hair masks that will bring intensive colour to the hair and lasts about 15 washes</li><li>Calming scent of cardamom and pink grapefruit</li><li>100% Vegan ingredients</li><li>Swedish production</li><li>Animal friendly</li></ul>
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£32.79ex VAT<ul><li>A flexible needle for electrolysis use</li><li>For improved sensitivity</li><li>Size F2I</li><li>Medical grade stainless steel</li><li>For use by a qualified professional</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
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OfferExclusive£10.09ex VAT5+1 FREE | 8+2 FREE<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
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£25.69ex VAT<ul><li>Aloe vera soothing gel</li><li>Quickly absorbs</li><li>Lemon grass scent</li><li>Use after electrolysis</li><li>Suitable after waxing, sunbathing, sun bed and general moisturising</li></ul>
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Offer£13.00ex VATBUY 1 GET 1 HALF PRICE<ul><li>Add shine, reduce frizz and seal moisture thanks to Cannabis seed oil. Tiger Grass creates happier and healthier hair thanks to it's moisturizing and protecting properties. </li><li>Treats dry and fine hair, adds moisture and shine. </li><li>100% Vegan ingredients</li><li>Swedish Production</li><li> PETA Approved</li></ul>
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Exclusive£4.15ex VAT<ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
90 Products Found