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<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Fabulous new way to apply permanent colour</li><li>Full set in approximately 20 to 25 minutes</li><li>Fast and easy professional application</li><li>Great odourless alternative to the traditional acrylic nail service</li><li>Lasting shine with a strong finish that lasts up to 21 days!</li><li>Kit includes everything needed to get started</li></ul>

<ul><li>Promotes the growth of natural nails</li><li>Nourishes and protects cuticles</li><li>Delivers nutrients directly to the nail via the cuticle</li><li>Light and non-greasy</li><li>High quality formula</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>To clean hands, feet & tools prior to treatment</li><li>Also use to sanitise your work area, nail desk, touch points</li><li>Use to sanitise tools, nail files & blocks</li></ul>

<ul><li>In Control gel from ASP</li><li>Extra thick viscosity sculpting gel</li><li>For nails</li><li>LED or UV cured</li><li>Transparent pink gel supplied</li></ul>

<ul><li>Odourless</li><li>Easy to use</li><li>Easy brush on formula</li><li>Cures in LED or UV</li><li>Available in several attractive shades</li></ul>

<ul><li>ASP Prep 'N' Clean Dehydrant</li><li>Evaporate moisture</li><li>Remove oil</li><li>Rebalance nails' ph levels</li><li>Supplied in a 30ml bottle</li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>

<ul><li>Stylish Black Curve Professional LED Curing Lamp that delivers a faster nail treatment due to its curved design and 78 bulbs, quickly cure all five nails in seconds</li><li>The base is removable making it ideal for pedicures and easy cleaning</li><li>Features pre-set time controls for 10, 30 and 60 second curing</li><li>The lamp bulbs have a life of over 80,000 hours, making this nail lamp an ideal investment for you or your salon</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Multi-patented nail lacquer taken to the next level</li><li>Exclusive Dual Polymer Technology for a long lasting, durable, high-shine lacquer</li><li>Volcanic Glass provides natural cushioning and strength during application</li><li>Incorporating Polyester Resin in this lacquer helps give excellent abrasion resistance and durability</li><li>Plant Derived and Patented Plasticizers contribute to film properties that provide flexibility</li></ul>

<ul><li>Gel polish from ASP</li><li>Formulated to prevent chipping and smudges</li><li>Brilliant shine and vibrant colour</li><li>Cures under LED light in seconds or UV lamp in minutes</li><li>Up to three weeks wear</li></ul>

<ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>

<ul><li>High perfomance Japanese steel provides long lasting precision and an effortless reliable feel</li><li>A razor sharp cut</li><li>An ultra precise screw systme provides both stable tension and a silent, smooth feel free</li><li>Finger rest is removable for small finger freedom</li></ul>

<ul><li>High perfomance Japanese steel provides long lasting precision and an effortless reliable feel</li><li>A razor sharp cut</li><li>An ultra precise screw systme provides both stable tension and a silent, smooth feel free</li><li>Finger rest is removable for small finger freedom</li></ul>

<ul><li>UV and LED-curable nail gel from ASP</li><li>Strong and durable formula</li><li>Odour-free and self-levelling</li><li>High-shine finish</li><li>Pink gel, 28g supplied</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Powder</li><li>With patented UV inhibitors to prevent yellowing and guarantees no crystalisation</li><li>Quick setting</li><li>Flawless clarity</li><li>Fast and easy application</li></ul>

<ul><li>ASP Pedicure Salt Soak</li><li>Rejuvenating for legs and feet</li><li>Contains invigorating salts</li><li>Naturally soothes and revitalises, leaving the skin fresh and clean</li><li>Contains sea kelp and tea tree</li></ul>

<ul><li>Nail bonding treatment from ASP</li><li>Part of the Signature range</li><li>Grips nail polish to nails</li><li>Ensures maximum adhesion</li><li>Specially-designed applicator for correct consistency</li></ul>

<ul><li>ASP Brush On Glue Clear</li><li>Easy application</li><li>Long-lasting hold</li><li>Fast-drying with quick adhesion</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Liquid</li><li>Advanced molecular technology for maximum retention of acrylic to natural nails</li><li>Easy to apply and work with</li><li>Superior strength</li><li>Quick setting</li></ul>

<ul><li>Creates beautiful crystal clear acrylic nails when used with ASP Power Set Acrylic Powder</li><li>With patented UV inhibitors to prevent yellowing and guarantees no crystalisation</li><li>Quick setting</li><li>Flawless clarity</li><li>Fast and easy application</li></ul>

<ul><li>ASP Nail Art Brushes</li><li>High quality tool</li><li>Create an abundance of nail art designs</li><li>Pack of 4</li></ul>

<ul><li>ASP Extra Strength Primer</li><li>High powered product</li><li>Degrease the nail plate</li><li>Ready the nail for treatment</li></ul>

<ul><li>Create a full set of nails in 30 minutes</li><li>Easy to use</li><li>LED curing lamp included</li><li>Cures in LED or UV</li><li>Includes two styles of full coverage nails</li></ul>

<ul><li>All inclusive starter kit for the ASP Power Set Acrylic system</li><li>Fast and easy application</li><li>Superior strength</li><li>Durable, no-lift formulation</li><li>Cost effective way to purchase the system</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>ASP Soak Off Gel Remover Tool</li><li>Ideal for under nails and during pedicures</li><li>Precision crafted stainless steel</li><li>Sanitisable</li></ul>