New Arrivals

<ul><li>Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth</li><li>Groundbreaking humidity-blocking technology stops moisture from wrecking your style </li><li>Ultra-light frizz control spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>Reduces drying time (blow-dry or air-dry) by 30%</li><li>New technology works like shrink wrap to squeeze out water without dehydrating hair</li><li>Alcohol-free</li><li>Heat protection</li><li>Suitable for all hair types, especially very long or very thick hair</li></ul>

<ul><li>Award-winning waterproofing technology blocks out humidity and locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture</li><li>Delivers silky, glassy-smooth, super frizz-resistant styles</li><li>Heat-activated formula contains heat protectants</li><li>Ultra-light spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>Instantly delivers super-hydrated, juicy, healthy-looking curls</li><li>Weightless, non-oily results</li><li>84% less breakage</li><li>Rich-oil blend</li></ul>

<ul><li>One-step solution for frizz-free, crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>New "Naked Technology" feels like nothing's on the hair!</li> <li>Weightless conditioner works deep inside strands</li> <li>No heavy, greasy feel due to proprietary Profaxil-18 Complex™</li> <li>Instantly gives dry, dehydrated, brittle, &ldquo;static&rdquo; curls fluid motion</li> <li>Best for Curly, Coily Hair (Type 3a - 4b curls)</li> </ul>

<ul><li>One-step solution for frizz-free, crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>One-step solution for frizz-free, crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>Adds slip to curls before you shampoo for tangle-free washing and a deeper, fresher clean</li><li>No-knots wet-combing for reduced breakage and shedding</li><li>Vitamin-rich Pracaxi Oil defrizzes and lubricates curl surface</li><li>Coconut Oil helps moisturise to maximise slip and minimise breakage</li><li>Fresher shampoo results</li></ul>

<ul> <li>100% Clean Shampoo with Root-Locking Technology</li> <li>Unique, sulphate-free formula with curl enhancing shampoo</li> <li>Leaves NO residues for optimum scalp and hair conditions</li> <li>Features Color Wow proprietary Procapil&reg; blend to help &ldquo;anchor&rdquo; strands at the root</li> <li>Ideal for Curly, Coily Hair (Type 3a - 4b curls)</li> </ul>

<ul><li>Defines curls and gives a glossy, frizz-free finish</li><li>Weightless feel</li><li>Provides moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>Offers 10 benefits that are essential for every type of curl</li><li>Adds natural bounce</li><li>Hybrid formula that treats and styles in one step</li><li>Vegan formula</li></ul>

<ul><li>Strengthens and reduce frizz</li><li>Perfect for dry hair</li><li>Contains softening argan oil</li><li>Soften, moisturizes and strengthens hair</li><li>Reduce frizz & static electricity</li></ul>

<ul><li>For use with Elchim Hair Dryers</li><li>Simply insert the pod into your Elchim Hair Dryer and blowdry</li><li>Immediately smoother, shinier, softer hair</li><li>Uniform distribution</li><li>Made with natural nutritive principles of honey </li></ul>

<ul><li>Defensive shield for long-lasting frizz, static, and flyaway control</li><li>Thermal damage protection</li><li>Helps hydrate with argan oil</li><li>Leaves hair silky and smoth without a sticky finish</li><li>Long lasting results</li></ul>

<ul><li>Smoothing Serum</li><li>Boosts softness and adds shine</li><li>Helps hydrate</li><li>Controls frizz for up to 72 hours</li><li>Signature Moroccaoil scent</li></ul>