Hair Dyes Hair Colour & Hair Bleach

<ul><li>Contains active ingredients to remove buildup without stripping</li><li>Removes 99% of product buildup with one wash*</li><li>Removes 95% of sebum with one wash*</li><li>Reduces 76% of copper found in hair with one wash*</li><li>Colour-Safe</li><li>Dermatologist tested</li></ul>

<ul><li>Cleansing shampoo formulated with K18PEPTIDE™</li><li>pH 4.5-5.5 which helps maintain colour and doesn’t dry out the hair</li><li>Removes dirt and oil for optimal nourishment and manageability</li><li>Colour-Safe</li><li>Dermatologist tested</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>