Hair Dyes Hair Colour & Hair Bleach

<ul><li>Innovative high quality pigments provide excellent coverage</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li><li>Range includes 75 shades and 4 developers</li><li>Up to 100% grey coverage</li></ul>

<ul><li>Professional demi-permanent hair colour</li><li>Provides extraordinary softness and brilliance to hair</li><li>Dual action colouring system - long lasting, rich, intense results</li><li>Shine polymers create smooth, even, reflective transparent film</li><li>Up to 50% grey coverage</li></ul></li><li>100ml tube means great value</li></ul>

<ul><li>100% recycled plastic small tint brush from Sibel </li><li>Hard nylon bristles </li><li>Ideal for precise colour application </li></ul>

<ul><li>XP200 Pink Tint Bowl</li><li>Ideal for mixing solutions</li><li>Used for colouring hair</li></ul>

<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>

<ul><li>Hook-and-loop closure</li><li>Standard size fits all</li><li>100% polyester</li></ul>

<ul><li>XP100 Orange Tint Bowl</li><li>Ideal for mixing solutions</li><li>Used for colouring hair</li></ul>

<ul><li>100% recycled plastic large tint brush from Sibel </li><li>Hard nylon bristles </li><li>Ideal for long hair and covering large areas </li></ul>

<ul><li>Easy application of colour</li><li>Ideal for bleaching, perming and hair painting</li><li>Straight bristles ideal for even distribution on foiling techniques</li></ul>

<ul><li>Formulated for XP100 Light Radiance demi-permanent colour</li><li>Created for easier preparation and application</li><li>Creamy consistency and light fragrance</li><li>Provides conditioning antistatic effect to hair</li><li>Mild and intense developers available</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Saves time & effort: automatically sections or weaves the hair with one quick pass </li><li>Perfect for highlights, lowlights, coloring, balayage and microbraiding </li><li>3 Sides: 2 different weaving sides for either a wider or narrower option, and 1 regular comb on top </li><li>High quality and durable, made from strong, flexible, chemical resistant ABS material </li><li>Lightweight and ergonomic for a firm grip and easy handling </li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Micro colour pigment for better penetration</li><li>Up to 100% grey coverage and long lasting colour</li><li>Gentle formula with plant extracts and vitamin C</li><li>65 Natural and Reflex shades and 4 developers</li><li>Improved shade performance within the super lightener range giving up to 4.5 levels of lift</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Bleaching powder with maximum power for up to 9 levels of lift</li><li>Low ammonia, dust-free, fast acting, optimal viscosity and adherence</li><li>Infused with vegetal keratin for optimal hair condition</li><li>Anti-yellow effect for perfectly clear bleach results</li><li>Vegan formula, no added perfume</li></ul>

<ul><li>Blue powder formula great for all lightening techniques including foils, meche & freehand</li><li>Gives up to 5 levels of lift</li><li>Suitable for use with 10vol, 20vol, 30vol, 40vol, mix 25g bleach powder with 60mls developer</li><li>Develops in up to 60 minutes</li><li>Very low expansion rate</li><li>On and off scalp application</li></ul>

<ul><li>High performance developer for hair colouring and bleaching </li><li>Ensures the best results when used with XP100 Intense Radiance, XP200 Natural Flair, and XP100 Light Radiance hair colour</li><li>Creamy consistency for easy mixing and application </li><li>Helps to maintain the hair's softness and shine </li><li>Provides a conditioning antistatic effect </li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Easy grip suitable for both wide and narrow passages. </li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Easy grip with increased depth for higher volume. Rubber grip bottom.</li></ul>

<ul><li>The XP100 Intense Radiance Mix shades are true multi-talents and can be used for a whole range of colour applications including: correcting, boosting & to create fashion shades.</li><li>Innovative high quality pigments</li><li>Rosemary oil aids optimum coverage, shine and condition</li><li>Nine essential herbs preserve hairs natural beauty and health</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>This treatment shot will lower the pH value in your hair and close the cuticles that was opened during your bleach session as well as nourish the hair. This shot also neutralizes unwanted yellow tones, the perfect home finisher to a salon treatment</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

<ul><li>Press-button closure</li><li>Standard size fits all</li><li>100% polyester</li></ul>

<ul><li>100% recycled plastic tint bowl from Sibel </li><li>250ml capacity </li><li>Measuring scale </li><li>For mixing and applying product </li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Nourishing treatment masque</li><li>Non-permanent colour with Colour Guard Complex</li><li>Applies in less than 10 minutes</li><li>Sulphate/paraben-free, 100% vegan</li><li>Gives hair a little extra vitality and colour</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>100% recycled plastic highlighting paddle from Sibel </li><li>With teeth </li><li>Ideal for precise highlights </li></ul>

<ul><li> Sibel weaver highlighting comb set in 3 different colours</li><li> Barbed row of teeth - to securely hold the separated hair </li><li>Extra row of regular teeth for combing/taming of hair </li><li>Super easy and quick handling - just a twist of the wrist </li><li>Ideal to create any type of highlights including very fine babylights </li></ul>

<ul><li>Specially produced for free-hand techniques </li><li>Easy to use, doesn’t dry or smudge, and gently lifts up to 6 levels </li><li>Unique gentle scent for a pleasent experience </li><li>Stable pH of 10.3 when mixed with the Maria Nila Bleach developers for consistent colour results </li><li>Vegan & cruelty free, with climate compensated packaging </li></ul>

<ul><li>Versatile formula for precise and global application techniques</li><li>Delivers superior conditioning during the lifting process</li><li>Protective crème base soothes the scalp and reduces sensitivity</li><li>Moisturising agents for optimal protection during and after the lifting process</li><li>Formulated by Guy Tang</li></ul>