Hair Dyes Hair Colour & Hair Bleach

<ul><li>We have created the new Acidic Perfecting Concentrate - a leave-in treatment and styling aid containing a high level of conditioning ingredients. </li><li>This product helps to provide a 59% reduction in breakage, 10x smoother hair, 88% reduction in visible split ends, and heat protection up to 450°F/230°C.</li><li>5% conditioning care complex with citric acid. Helps to intensely condition hair.</li><li>Silicones and fatty alcohols provides conditioning and adds shine.</li></ul>

<ul><li>Manageability, detangling, easy blow-dry and styling</li><li>Soft, silky touch with a strengthened feel</li><li>Smooth, lightweight body, bounce and movement</li></ul>

<ul><li>Professional use only treatment to balance protein levels of hair </li><li>Salon expert concentration; formulated with 12% Cationic and Amino Acids </li><li>Visibly reverses the appearance of surface damage and reduces breakage by up to 28% in a single use when used as a system with Acidic Moisture Concentrate and Acidic pH Sealer </li><li>Suitable for colour treated hair </li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>