Bleach, Peroxide & Developers

<ul><li>Blue Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>

<ul><li>Hair colour with increased neutralisation for icy cool reflects</li><li>Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair*</li><li>Hair is 45% more conditioned after colour*</li><li>True to tone</li><li>9.82 Very Light Mocha Iridescent Blonde, more neutralising on very light bases to absorb more yellow</li></ul>

<ul><li>Advanced dust free powder bleach with inbuilt silverising toner</li><li>Delivers ultra pale, ice cold blond results</li><li>Subdues unwanted yellow residue</li><li>Mixes to a creamy consistency which won't swell, drip or dry out</li><li>Maintains hair condition</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>