Purple Toning Shampoo

<ul><li>Obliterates yellow tones</li><li>Delivers the utlimate silver ash blonde</li><li>Transforms brassy to beautiful in minutes</li><li>Super violet pigments = superior silver blonde</li><li>Loaded with conditioning agents for supersoft results</li></ul>

<ul><li>Gently cleanses lightened and highlighted blonde hair</li><li>Powered by exclusive KerActive protein and safflower oleosomes</li><li>Helps keep blonde hair light, bright and healthy</li><li>Helps to repair damage and seal the cuticle</li><li>Sulfate free</li></ul>

<ul><li>Bed Head's new Serial Blonde Shampoo with a colour enhancing formulation</li><li>Professional blonde shampoo with keratin and amino acids helps to repair damaged blonde hair</li><li>Moisturises, softens and helps protect blonde hair from future damage</li><li>With keratin to help restructure damaged proteins in hair</li><li>Great for both natural and artificial blonde hair</li></ul>