Purple Toning Shampoo

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li> Strengthens, softens, and neutralizes unwanted yellow tones </li><li> Hydrates and brightens; the longer you treat, the brighter the results </li><li> Powered by Olaplex's patented Bond Building technology, it helps repair broken hair bonds and restore damage </li><li> For all blonde, lightened and grey hair </li><li> Gentle enough to use for every shampoo </li></ul>

<ul><li>100% vegan shampoo</li><li>High performing violet pigments neutralise yellows in blonde and bleached hair</li><li>Argan oil and mahogany extract maintain blonde hair’s shine</li><li>Bottles are made from sustainable packaging</li></ul>