Dry or Damaged Hair

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>Intense repair mask for damaged hair</li><li>Luxurious creamy formula that helps to repair and protect against breakage </li><li>With intense conditioning ingredients and amino acids</li><li>Results in 5 minutes</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction* *Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler </li></ul>

<ul><li>Delivers an intense dose of moisture</li><li>Panthenol, soy proteins and vitamin E provide hydration and protection</li><li>Makes hair look and feel healthier</li></ul>

<ul><li>Intense repair conditioner for damaged hair</li><li>Formulated with silk amino acids</li><li>Provides protection against mechanical damage including combing </li><li>Leaves hair smoother and more resilient against breakage</li><li>Helps to prevent future damage </li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hairs structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li>A gentle moisturising shampoo</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>Handcrafted with sustainably sourced, organic ingredients of 78% natural origin</li><li>Formulated to replenish dry, thirsty hair and restore moisture balance</li><li>Infused with organic Olive and Oat Peptide to nourish, soothe and leave hair soft</li><li>Colour safe, Vegan & Cruelty Free, Sulfate Free and made without Gluten</li><li>Bio-based, 100% recyclable packaging</li></ul>

<ul><li>Handcrafted with sustainably sourced, organic ingredients of 79% natural origin</li><li>Helps repair, restore and protect damaged, fragile strands for softer, stronger hair</li><li>Infused with organic Amaranth Extract and Pea Protein to help repair damage, balance moisture and prevent breakage</li><li>Colour Safe, Vegan & Cruelty Free, Sulfate Free and made without Gluten</li><li>Bio-based, 100% recyclable packaging</li></ul>

<ul><li>Deep Nourishing Mask with Goji Berry</li><li>Deeply replenishes and moisturises dry, stressed hair</li><li>Delivers instant nourishment for smooth hair full of vitality</li><li>With Nutri-Enrich Complex</li><li>Protects against further damage</li></ul>

<ul><li>Intensely nourishes, revitalises and strengthens hair in just 60 seconds </li><li>20 key benefits for all hair types </li><li>Non-colour depositing formula </li><li>Detangles, improves manageability and adds a silky finish </li><li>Shine-enhancing ingredients help hair reflect light to give hair luster </li></ul>

<ul><li>Ideal for brightening and neutralising unwanted warmth in orange, red and yellow toned hair </li><li>Suitable for all hair types and textures including highlighted and full-head blonde, bleached, grey and white hair </li><li>Natural PH </li><li>Gentle formula, dermatologically tested and certified </li><li>Vegan friendly, formulated without Parabens & SLES/SLS </li></ul>

<ul><li>A revolutionary leave-in cream to help repair, strengthen and protect hair</li><li>Keraboost technology helps to repair the hair’s structure, improving manageability while reducing the appearance of split ends </li><li>Provides potection against thermal heat </li><li>Delivers volume and body, while controlling frizz and adding shine </li><li>Vegan friendly, formulated without Parabens & SLES/SLS</li></ul>

<ul><li>Reconstructing serum</li><li>with shea butter</li></ul>

<ul><li>Strengthens and protects damaged hair</li><li>Mild, colour safe surfactants gently cleanse</li><li>Rebuilds hair from within, improves texture and adds shine</li><li>Helps protect and prevent further damage</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing mask: Up to 66% split ends reduction* *instrumental test using lotion shampoo and mask                  </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Deeply nourishes and conditions, leaving your hair strong and super soft.</li><li>For intense smoothing & glossy looking hair</li><li>Anti-frizz effect</li></ul>

<ul><li>100% vegan conditioner</li><li>Detangles and moisturises dry hair and scalps</li><li>Argan oil and aloe vera restores pH balance in the hair and scalp</li><li>Bottles are made from sustainable packaging</li></ul>

<ul><li>Hydrates and revives</li><li>Colour-safe formula</li><li>Cleanses, hydrates thirsty hair, plumps up skinny strands and helps repair damage</li><li>Instant Moisture Complex provides superior conditioning </li><li>Helps protect vulnerable hair from the sun</li></ul>

<ul><li>Instantly renews the look of healthier looking hair</li><li>Detangles and controls the appearance of frizz and fly aways</li><li>Formula is suitable for color-treated hair</li></ul>

<ul><li>Colour-safe formula repairs and protects worn-down locks</li><li>Super Strong Complex rebuilds hair from within</li><li>Conditioning agents improve texture and add shine</li><li>Helps protect and prevent further damage</li></ul>

<ul><li>Intense repair shampoo for damaged hair</li><li>Inspired by spider silk, one of nature’s strongest fibre</li><li>Delicate formula helps to repair damaged hair, leaving the hair clean and cared</li><li>Formulated with EDDS, micronized lipids and amino acids</li><li>Helps to remove metallic impurities through antioxidant action</li></ul>

<ul><li>3D Intensive Care</li><li>Density-Protecttreatment</li><li>Leaves hair conditioned, manageable and smooth.</li><li>Contains lightweight conditioning agents</li><li>Strengthens the hair against damage</li></ul>

<ul><li>Color-safe formula hydrates thirsty hair</li><li>Plumps upskinny strands</li><li>Boostsshine and improves elasticity</li><li>Panthenolbuilds body and repairs damage from theinside out.</li></ul>

<ul><li>Delivers advanced thermal protection to help protect against heat damage<ul><li>Controls your blowout for silky-smooth results.</li><li>Delivers a glossy shine</li><li>

<ul><li>Formulated with an acidic pH of 3.0 4.0.</li><li>For professional use only to balance the pH level of the hair.</li><li>Visibly reverses the appearance of surface damage in a single use when used as a system with Acidic Moisture Concentrate and Acidic pH Sealer. </li><li>Formulated at salon expert concentration.</li><li>Helps to seal cuticle and increase shine. Suitable for color treated hair.</li></ul>

<ul><li>Professional solution for breakage-prone hair</li><li>Rinse-out treatment mask powered by biotin and niacinamide</li><li>Formulated with Length Care Complex to stimulate hair growth and overall strength</li><li>Helps to promote a healthy scalp, strengthen the lengths, and visibly reduce split ends for longer and stronger hair</li><li>Immediately transforms hair without added weight</li><li>5 minute treatment time </li></ul>

<ul><li>Enriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.</li></ul>

<ul><li>Exceptional thermal protection<ul><li>Intensive repair for heat-stressed strands.</li><li>Restores moisture to help smooth and condition dehydrated hair</li><li>Delivers brilliant shine<ul><li>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>