Offers

<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li>Latex-free material prevents allergic reaction</li><li>Flexible gloves offer excellent grip on hands</li><li>Powder and latex-free reduces risk of contamination</li><li>Available in small, medium and large</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>Turns on & off automatically when hair is brushed to inlet</li><li>Bagless meaning no ongoing costs</li><li>Full indicator lamp</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Neutralises unwanted warm undertones by preserving and reviving cool tone directions</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Adds a cendré shimmer to white hair and very light bases</li><li>Vegan formula</li></ul>

<ul><li>3-in-1 stool, suitcase & service table</li><li> Anti-hair wheels allow silent movement</li><li>Store tools in suitcase</li><li>Use service table for colouring material</li></ul>

<ul><li>Sibel Clear Vinyl Gloves</li><li>Size: Medium</li><li>Professional Quality</li><li>Pack of 100</li><li>Latex Free</li><li>Powder Free</li></ul>

<ul><li>Portable and lightweight hair washing stand</li><li>Adjustable black washbowl</li><li>Comfortable silicone neck protector</li><li>2 meter hose</li><li>Ideal for mobile hairdressers</li></ul>

<ul><li>Gently conditions to detangle damaged hair</li><li>Improves combability for up to 95% less hair breakage</li><li>Softens and seals the hair surface creating brilliant shine</li><li>Fast-rinse formula means 50% less water is required for rinsing</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Natural, true-to tone colour result</li><li>Zero ammonia. Zero compromise.</li><li>Enriched with Phytolipid Technology for long-lasting colour results</li><li>100% white hair coverage</li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Opens at the bottom for clean & easy vacuum</li><li> Touchless activation ensures the hairbuster is always on & always ready</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Gently cleanses damaged hair</li><li>Caring formula for brilliantly shiny hair</li><li>Vegan formula</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Advanced Technology with Vegan Keratin and Arginine instantly reverses 3 years of damage in just one application</li></ul>

<ul><li>Adjustable washing basin</li><li>2m hose with suction cup</li><li>Vertically extendable silicone foot and neck rest</li><li>Carry case included</li><li>Perfect for mobile stylists</li></ul>

<ul><li>One step lift and colour</li><li>Superior hair condition and suppleness</li><li>Intense contrast even on dark or tinted bases</li><li>Superior light reflection</li><li>Up to five levels of lift for maximum contrast</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 4 levels of lift on natural base 6 and lighter with 30-70% white hair</li><li>Optimal combination of lifting and up to 100% white blending on mature hair</li></ul>

<ul><li>Gently conditions and detangles normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula</li><li>Improves manageability by up to 72%</li><li>For supple, soft hair, full of shine and bounce</li></ul>

<ul><li>Disposable white latex gloves</li><li>Powder free</li><li>Pack of 100</li><li>Size: Medium</li></ul>

<ul><li> Aluminium case</li><li>Rhinestone finish</li><li>Removable tray</li><li> Closure with lock and keys</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>A statement stool that combines looks with comfort and practicality </li><li>Extra quiet, hair-free wheels specially designed for the salon </li><li>Designed to suit all body shapes </li><li>Height adjustable (medium pump) </li><li>Sturdy nylon star base </li></ul>

<ul><li>Professional quality</li><li>Blue nitrile </li><li>Disposable</li><li>Medium</li></ul>

<ul><li>Gently cleanses normal to dry hair types</li><li>Enriched with Glycerol to rebalance the hair's moisture level for a lightweight, healthy hair feeling</li><li>Vegan formula*</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Up to 48 hours moisturisation, to hydrate hair and improve elasticity</li></ul>

<ul><li>Gently cleanses mature hair</li><li>Protects against visible signs of aging for soft and shiny hair with improved hair elasticity</li><li>Helps to strengthen the hair and improve manageability</li><li>Vegan formula</li></ul>

<ul><li>Foldable make-up chair with black metal finish</li><li>Perfect for professional make-up artists</li></ul>

<ul><li>Multi-storage holdall for hairdressing tools & products</li><li>Ideal for freelance hairdressing</li></ul>