Offers

<ul><li>Demi-permanent colour cream for uncompromised vibrancy and shine</li> <li>Beautifully fades over 28 washes with soft regrowth</li> <li>Gentle formula, ideal for those who change their tone frequently</li> <li>Built-in Metal Purifier for true-to-tone colour results no matter the hair condition</li> <li>Vegan formula with up to 85% naturally derived ingredients, free from ammonia, silicones and mineral oil</li> <li>Enables quick transformations for rich, intense colour results in a 15-20 minute development time</li></ul>

<ul><li>Demi-permanent hair colour for shine you can feel</li><li>Zero lift</li><li>Zero damage</li><li>True-to-tone reliable colour results</li><li>Balanced pH technology</li></ul>

<ul><li>New formula with ME+ technology that reduces risk of hypoallergenic reactions</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Contains Metal Purifier technology</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li></ul>