Offers

<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Repairs hair damage in 90 seconds inside and out</li><li>99% less breakage*</li><li>12x smoother hair*</li><li>Transformative results after one use</li><li>Dermatologically tested</li><li>Lasts up to 4 washes</li></ul>

<ul><li>Formulated with Metal Purifier technology to purify and detox hair from metals</li><li>Gently prepares hair for further repair treatment and care routine</li><li>Vegan formula</li><li>Dermatologically tested</li><li>Suitable for all hair types and textures</li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Deeply nourishes damaged hair and visibly repairs it</li><li>Restores inner and outer strength</li><li>Provides sumptuous moisture after just one use that lasts up to 4 washes*</li><li>Does not weigh hair down</li><li>Leaves hair soft, shiny and smooth</li><li>Vegan formula; suitable for all hair types and for daily use</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Up to 70% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Professional mask for medium to thick damaged hair. Up to 77% less surface damage*</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li>Smoothing and control cream</li><li>Force 2</li><li>Up to 24-hour humidity control</li><li>For extra-sleek blowdries with shine & softness</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Intense repair conditioner for damaged hair</li><li>Formulated with silk amino acids</li><li>Provides protection against mechanical damage including combing </li><li>Leaves hair smoother and more resilient against breakage</li><li>Helps to prevent future damage </li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>5 in 1 leave in treatment</li><li>Anti Frizz for up to 72 hours</li><li>8x smoother hair*</li><li>99% less breakage*</li><li>Up to 450F/230C heat protection</li><li>Formulated without parabens</li></ul>