Offers

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li>Unique acid-gel cream technology with no ammonia to enhance, tone and neutralise any previously coloured hair </li><li>Provides an ultimate shine finish; hair is up to 30% more conditioned* (*After Dia Light application on bleached hair) </li><li>Neutralising gloss suitable for all bases and limitless toning.</li><li>Customize your results thanks to a large palette of shades from warm beige to cool ash tones for brunettes and blondes</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Enriched with Pro-Keratin</li><li>Low odour technology</li><li>Perfect for global, enclosed highlights and freehand techniques</li><li>Suitable for all hair types</li><li>Can achieve classic highlights, a more natural balayage or all-over blonde</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious lightweight texture & fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Rich, Permanent Hair Colour</li><li>Ultra-cool tones to luminous platinum blondes</li><li>Intense neutralising shades provide up to 4.5 levels of lift</li><li>Provides perfect coverage of grey hair</li><li>Enriched with Ionéne G and Incell to help strengthen and reinforce the hair fibre</li></ul>

<ul><li>Anti-metal cleansing cream sulphate-free shampoo</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon and cause breakage</li><li>Patented technology enriched with Glicoamine backed by 7 years of research</li><li>Luxurious foaming texture and fresh citrus scent </li><li>Suitable for all types of coloured hair </li></ul>

<ul><li>Long lasting durable permanent colour</li><li>Lifts up to 2-3 levels</li><li>Coverage of 70-100% white hair</li><li>Provides a cool colour and banishes brassy tones</li><li>Enriched with Ionene G and Incell, helps strengthen the feel of the hair</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> The SoColor Reflect Collection is a permanent hair colour that is pure tone with no base </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Shampoo: Up to 77% less surface damages* Up to 7x shinier hair** *Shampoo+Instant Resurfacing Masque after 5 applications **Shampoo+Instant Resurfacing Masque </li></ul>

<ul><li>Low commitment colour</li><li>Provides radiant tones</li><li>No Ammonia, tone-on-tone colour</li><li>Rich, deep reflects and exceptional soft feel</li><li>Up to 70% white hair coverage</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>High Croma colourant provides results without need to pre-lighten</li><li>Vibrant red highlights for brown hair</li><li>3 shades (Magenta Red, Pure Copper and Red)</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Cleanses and resurfaces the hair </li><li>Enhance multidimensional shine of blonde hair</li><li>Help to smooth damaged hair</li></ul>

<ul><li>Neutralize unwanted yellow undertones </li><li>Leaves hair soft, shiny and easy to detangle from lengths to ends.</li><li>Enhance the radiance of blonde hair</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Conditions for instant silkiness</li><li>Helps strengthen hair </li><li>Helps seal hair from damage</li><li>Provides moisture </li><li>Increases manageability</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Instant Resurfacing Mask: Up to 77% less surface damage* Up to 7x shinier hair** *Shampoo+ Instant Resurfacing Masque after 5 applications **Shampoo + Instant Resurfacing Masque</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Ideal for levels 5-8 </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 50 minute processing time</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Infused with Avocado Oil & Hyaluronic Acid</li><li>Suitable for all hair types, especially dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Bottle is made from at least 95% recycled plastic, except from the cap</li></ul>

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Go blonder than ever before with Blond Studio 9! </li><li>Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers </li><li>Enriched with Olicare Complex™ to improve the cosmeticity of the hair </li><li>Suitable for all lightening techniques </li><li>Formulated to be used exclusively with the Blond Studio 9 Oil Developers </li></ul>

<ul><li>Fortified with Biotin and Vitamin B6. The lightweight conditioner envelopes hair with moisture and nutrients.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Directional fixing and finishing spray</li><li>Creates secured undos and defined looks</li></ul>