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<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

<ul><li>Boosted with cool reflects for up to 6 weeks of neutralization**</li><li>Enriched with Ionène G™ and Incell to strengthen, protect and maintain the integrity of the hair*</li><li>Hair is 45% more conditioned after colour*</li><li>True to tone</li><li>10.13 Lightest Cool Beige, for the purest and most neutralised blondes</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>#Hairbesties, Crystal Clear is my most versatile shade!</li><li>Mix into any of your #mydentity demi-permanent shades to soften or sheer out any color</li><li>Also adds shine when used alone with 1:2 mixing ratio.</li></ul>

<ul><li>Blue Powder Bleach</li><li>Non-drying, non-flaking, dust-free</li><li>For all off-the-scalp bleaching techniques</li><li>Fast, extra-light results</li><li>Gently maintains hair condition</li></ul>

<ul><li>IvyBears® are Europe's most sold vitamin gummy bears </li><li>Your beauty booster for beauty from the inside; with just 2 delicious bears a day, you can support your hair and nails with the right minerals and vitamins to promote healthy, rapid hair growth and strong nails </li><li>One pack of IvyBears® contains 150g / 60 pieces and is therefore enough for an entire month </li><li>Naturally delicious without additives; the natural recipe of IvyBears® is free of artificial additives, Gluten-free, Lactose-free, Soy-free, Sorbitol-free, free from Titanium Dioxide and of course, 100% Vegan </li><li>Recommended by beauty experts as well as stars like Cathy Hummels, Georgina Rodriguez, Sylvie Meis, and many more </li></ul>

<ul><li>Squeeze, slice, roll 3 simple steps to flawless nails</li><li>Lighter, stronger, easier</li><li>PolyGel applies fast and easy with no chasing or intense heat spike</li><li>23% lighter than acrylics</li><li>Unlimited playtime so you can work at your own speed!</li></ul>

<ul><li>IvyBears® are Europe's most sold vitamin gummy bears</li><li>Help to get a natural tan from the inside, which is supported by the high doses of beta carotene</li><li>One pack of IvyBears® contains 60 pieces and is therefore enough for an entire month</li><li>Fruity mango tasting vitamin bears are additionally enriched with important vitamins A, C, D2, E, riboflavin and zinc & actively support your immune system. With the intake of two delicious gummy bears a day, tanning becomes a real pleasure & fun</li><li>Developed & manufactured together with beauty experts: inside under the highest quality standards in Germany</li><li>Vegan, without added artificial flavours, colourings, free from harmful titanium dioxide & without genetic engineering</li></ul>

<ul><li>Moisturizes and helps to improve texture, clarity and radiance</li><li>Vitamin A exfoliates, smoothes and revitalizes </li><li>Rich and luxurious day cream</li><li>Helps to improve skin texture, clarity and radiance</li><li>SPF 20 to block the sun's damaging effects</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Advanced dust free powder bleach with inbuilt silverising toner</li><li>Delivers ultra pale, ice cold blond results</li><li>Subdues unwanted yellow residue</li><li>Mixes to a creamy consistency which won't swell, drip or dry out</li><li>Maintains hair condition</li></ul>

<ul><li>Luxurious multi-action cream</li><li>Moisturizes and helps to improve texture, clarity and radiance</li><li>Vitamin A exfoliates, smoothes and revitalizes</li><li>Works while you sleep to help minimize the signs of aging</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Dry Wax for texture and definition</li><li>Defines and controls any texture</li><li>Creates clean, "lived in" looks</li><li>Great for pliable style</li><li>Delivers long-lasting hold with a moveable finish</li></ul>

<ul><li>No-ammonia, permanent hair colour</li><li>Vibrant reds, cool modern neutral tones, and rich browns</li><li>100% grey coverage</li><li>Maximizes high-definition colour results</li><li>Minimises stress to the hair cuticle</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Combination of the three primary colours to achieve full grey coverage</li><li>Deposit only colour crème formulated without ammonia</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Demi-Permanent shades</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Craft Clay texturising Clay for medium and short hair</li><li>Natural hold that starts at the roots</li><li>Flexible hold with a matte finish</li><li>Infused with earth minerals to separate and restyle hair texture</li></ul>

<ul><li>Odourless, ammonia-free permanent hair colour suitable for medium bases</li><li>Up to 100% grey/white coverage</li><li>A daring carmine brown ideal to sublimate sophisticated brunettes </li><li>Hair feels intensely nourished and hydrated with glossy shine</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Permanent high shine gel</li><li>Creates beautifully glossy, natural-looking nails</li><li>Self-levelling</li><li>Long-lasting, high shine finish</li><li>Ideal for creating a French Manicure look</li></ul>

<ul><li>Reduces signs of aging</li><li>Smoothes the appearance of fine lines</li><li>Improves skin texture, firmness and tone</li><li>With Vitamins A, C & E</li><li>Non-greasy formula</li></ul>

<ul><li>A gel cream hydrator blended with Hyaluronic Acid and Marine Extracts</li><li>Hyaluronic Acid naturally attracts moisture to the skin and is capable of absorbing up to 1,000 times its weight in water</li><li>Algae and Seaweed Extracts are rich in vitamins, minerals and proteins to help soothe the skin</li><li>Pro-vitamin B5 is an intensive hydrator that attracts and holds moisture</li><li>Cruelty-free, perfect for all skin types</li></ul>

<ul><li>#Hairbestie, create the blue-black color you dream of!</li><li>The MB Series can also be intermixed with any of the Silver Smoke or Dusty Lavender shades for endless color combinations. I can't wait to see what you create!</li></ul>

<ul><li>100% Vegan and Cruelty Free</li><li>Climate Compensated Packaging</li><li>Sulphate and Paraben Free</li><li>Produced in Sweden</li><li>Instantly freshens up your hair</li></ul>

<ul><li>Professional salon tunic</li><li>Hard-wearing and durable</li><li>With back vent for ease of movement</li><li>Easy care fabric</li></ul>

<ul><li>Stainless steel</li><li>Pedal lid opening</li><li>Flat lid</li><li>Removable inner bin</li><li>Perfect for professional salon, spa or barbershop</li></ul>