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<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>32mm large barrel to create soft curls</li><li>Ceramic coated barrel for smooth, lasting results</li><li>25 temperature settings</li><li>100 C - 210 C for different hair types</li><li>Fast heat up and recovery</li><li>Salon length 2.7m swivel cord</li></ul>

<ul><li>Salon quality, semi-permanent lashes</li><li>Ideal for creating length and volume</li><li>Each tray contains 51 synthetic lashes</li><li>Extra value pack - 6 for the price of 4!</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Individual Lash Ultra from Salon System</li><li>Add length and volume</li><li>Add and layer as required</li><li>Bulb-free for natural blending with real lashes</li><li>Colour black, style short</li></ul>

<ul><li>Salon style, semi-permanent cluster lashes</li><li>Perfect for enhancing and defining natural lashes</li><li>Adds volume, thickness and length</li><li>Available in short, medium and long</li><li>Last for 7-10 days</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>High quality, high performance hair colour</li><li>Cool silver, bronze and violet tones with a metallic reflection</li><li>Outstanding coverage and colour saturation</li><li>Vibrant, long-lasting colour and intense shine</li><li>Use with Kenra Color Permanent Coloring Creme Developer 10V-40V</li></ul>

<ul><li>DuraLash Knotfree by Ardell</li><li>Individual lashes for a natural look</li><li>Can be worn for up to 6 weeks at a time</li><li>Each pack contains 56 lashes</li><li>Permanently curled, waterproof and easy to apply</li></ul>

<ul><li>Duralash by Ardell</li><li>Individual lashes</li><li>Closest thing to natural lashes ever</li><li>Permanent lash extension</li><li>Last up to 6 weeks</li></ul>

<ul><li>Vibrant, long-lasting colour with intense shine</li><li>Neutralizes unwanted warmth to produce a cooler end result</li><li>Gentle, low-ammonia formulation</li><li>Outstanding coverage and colour saturation</li><li>Intermixable with Kenra Color Permanent shades</li></ul>

<ul><li>Intensive treatment</li><li>Potent Vitamin A enriched formula</li><li>Smoothes fine lines and wrinkles</li><li>Deeply hydrates the skin</li><li>Leaves skin firm and smooth</li></ul>

<ul><li>Duralash by Ardell</li><li>Individual lashes</li><li>Closest thing to natural lashes ever</li><li>Permanent lash extension</li><li>Last up to 6 weeks</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>DuraLash Knotfree by Ardell</li><li>Individual lashes for a natural look</li><li>Can be worn for up to 6 weeks at a time</li><li>Each pack contains 56 lashes</li><li>Permanently curled, waterproof and easy to apply</li></ul>

<ul><li>Adds texture and definition</li><li>Strong, flexible styling power</li><li>Long lasting hold</li><li>Leave hair smelling great</li><li>Dries down to a clean, matte finish</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>Naturally healing, stimulating and good for sensitive skin and scalp</li><li>Provides smoother texture with good application properties</li><li>Great conditioning for hair and scalp</li><li>Orange, peppermint, spearmint and lime oils soothe, refresh and cool</li><li>Natural fragrance</li></ul>

<ul><li>Superior control Ultra-Matte styling clay.</li><li>Can be applied to damp or dry hair.</li><li>Long-lasting matte finish.</li><li>No messy build up.</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A rich emollient with moisturising properties</li><li>Provides a pliable hold</li><li>Gives hair a thicker and fuller appearance</li><li>Medium hold with low shine</li><li>Lanolin, Beeswax, Glycerin</li></ul>

<ul><li>Provides excellent pliability</li><li>Hair looks fuller and thicker</li><li>Encourages firmness, body and fullness</li><li>Works on any hair type</li><li>Conditions and moisturises hair</li></ul>

<ul><li>Emolliency and moisturising properties</li><li>Excellent hold and shine</li><li>Provides conditioning properties and sheen</li><li>Has a barrier against moisture loss</li><li>Antioxidant properties</li></ul>

<ul><li>Strong, pliable hold with matte finish</li><li>Helps thicken, texturise and increase fullness</li><li>Protects against moisture loss</li><li>Works well with shorter hair</li><li>Leaves hair feeling smooth and conditioned</li></ul>