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<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Honey-coloured translucent wax with ultra-fluid texture</li><li>Extremely supple for comfortable application</li><li>Ultra-thin, non brittle strips</li><li>Fast-drying formula</li><li>For all areas and hair types, especially short, tough hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>

<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Cirépil Beads for men</li><li>Especially suited for tough hair</li><li>Marine fragrance</li><li>Ideal for sensitive areas</li></ul>

<ul><li>Vibrant blue non-strip wax</li><li>Ultra-fluid gel texture</li><li>Supple and easy to apply in thin layers</li><li>Best-seller in the US</li><li>Perron Rigot's high-quality waxes are applied at low temperature, ensuring pain-free application as well as superb results.</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>French formula hair removal wax</li><li>Hypoallergenic</li><li>For salon use</li><li>Not for dispatch to the Republic of Ireland</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>

<ul><li>French formula barrier oil</li><li>For use before and after waxing</li><li>Softens and protects</li><li>With refined mineral oil and jasmine perfume</li></ul>

<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>

</li><li>Thoroughly cleanses any hair type, including colour-treated hair</li><li>Helps balance moisture and add volume</li><li>Hawaiian awapuhi helps prevent moisture loss while special conditioners improve hair texture</li><li>Multitasks as a luxurious body wash</li><li>Paraben free, gluten free, Vegan, colour safe formula </li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Deep cleansing shampoo</li><li>Removes chlorine, iron, minerals and impurities</li><li>Removes dulling build-up from hair</li><li>Strengthens strands and minimizes future build-up</li><li>Helps prevent swimmers "chlorine green"</li></ul>

<ul><li>Cirépil Cristalline Beads</li><li>Comfortable treatment with long-lasting results</li><li>Without strips</li><li>Hypoallergenic formula</li><li>Fragrance-free</li></ul>

<ul><li>Cirépil Intimate 4</li><li>Suitable for male and female intimate waxing</li><li>Turquoise colour with a creamy texture</li><li>Coconut oil moisturises waxed areas</li><li>Contains cicasepticalm complex</li></ul>

<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be </li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>