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<ul><li>Targeted applicator delivers extreme lift at the root</li><li>Builds lightweight body for volume that lasts all day</li><li>Flexible Hold</li><li>Hair looks totally full-bodied, strong, with lasting volume</li><li>Specifically designed for fine, flat hair</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Gently cleanses to remove follicle clogging impurities</li><li>Fortifies to protect hair against ageing and stress</li><li>Significantly reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Hair is up to 2x stronger</li><li>Up to 3x less breakage</li><li>Up to 14x smoother hair**</li><li>Vegan formula </li><li>Suitable for color-treated hair. </li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>ghd's widest surface ceramic floating plates - ideal for styling long, thick and curly hair types in half the time* </li><li>The wide 1.65" styling plates harness two new generation heat sensors for consistent heat distribution </li><li>Evenly maintains the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair </li><li>Smooth, contoured plates glide effortlessly for glass like straight styles, while the curved edges are ideal for creating loose, natural looking waves</li><li>30 second heat up time with automatic sleep mode </li><li>Professional length 2.7m cable </li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>Transform the colour and condition of your hair in just 5 minutes </li><li>For all hair types and textures, colour-treated or virgin </li><li>Deep conditioning formula – no more compromising on colour and care </li><li>Leaves hair soft, shiny and stronger</li><li>Vegan, paraben free, sulfate free and mineral oil free </li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>Simple to use with pre-adjusted tones and pre-blended bases</li><li>Up to 2 applications per 90ml tube</li><li>Covers up to 100% grey coverage</li><li>Contains cera-oil complex for shine, condition smooth results</li><li>Wide range of gorgeous shades</li></ul>

<ul><li>Instantly renews the look of healthier looking hair</li><li>Detangles and controls the appearance of frizz and fly aways</li><li>Formula is suitable for color-treated hair</li></ul>

<ul><li>Matrix Hair Oil Serum infused with Avocado Oil</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Created for dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Protects from heat damage up to 450°F/230°C.</li></ul>

<ul><li>Low pH Conditioner nourishes hair to help extend the life of your color radiance</li><li>Hair is left feeling soft and detangled with extra shine and depth of color radiance</li><li>Paraben-free formula is formulated specifically for color-treated hair</li></ul>

<ul><li>Get the predictability you demand for the results you imagine</li><li>Highest level of lift, for up to 5 levels<li><li> Low ammonia base, for increased scalp comfort & no unpleasant smell </li><li> Built in Fortibond technology to reduce hair damage </li><li> Patented Cera-Oil complex locks in colour and nourishes hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 9 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Gel Cream texture, easy to apply for even and consitent results</li></ul>

<ul><li>Up to 14x smoother hair</li><li>Up to 3x less breakage</li><li>Improves manageability</li><li>Vegan formula</li><li>Suitable for colour-treated hair</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 9 Levels of lift</li><li>Helps protect hair integrity while lightening with optimal lift</li><li>Ideal for all hair patterns, all hair diameters and all techniques</li><li>Leaves hair feeling deeply nourished, healthy and smooth to the touch</li></ul>

<ul><li>Matrix Scalpsync Normalising Shampoo</li><li>Specially formulated for oily hair</li><li>Created with a botanical mix</li><li>Perfect for more difficult scalp compositions</li></ul>

<ul><li>For unruly, medium to coarse hair</li><li>Sleek Shampoo with 24HR Smooth Technology</li><li>The shampoo cleanses as it conditions and helps repair damage</li><li>Smoothes and controls frizz with all day humidity protection</li><li>Salon Perfect Results: looking totally smooth, shiny, defrizzed hair from shampoo to shampoo*</li></ul>

<ul><li>Sulfate free shampoo for high maintenance, fast-fading hair colours </li><li>Helps to maintain colour vibrancy, combat fading and increase shine </li><li>Use the full Keep Me Vivid system to enjoy up to 21 washes of colour </li><li>Milky high-foam lather </li><li>Delicious vanilla, coconut, and cotton candy fragrance </li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Detangles, controls frizz and smoothes the cuticle </li><li>Suitable for all hair types and textures</li><li>Formulated without Sulfates, Silicones and Parabens</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>For unruly, medium to coarse hair</li><li>Sleek Shampoo with 24HR Smooth Technology</li><li>The shampoo cleanses as it conditions and helps repair damage</li><li>Smoothes and controls frizz with all day humidity protection</li><li>Salon Perfect Results: looking totally smooth, shiny, defrizzed hair from shampoo to shampoo*</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Revolutionary tapered barrel provides natural-looking volume</li><li>Designed to create a wide range of glamorous curls and waves</li><li>For a beautiful beachy effect and bouncy, big hair</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Pump for 1L Matrix Shampoo</li><li>Dispense product easily without mess</li><li>For 1 litre bottles</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and strong </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>Enhanced design makes this ghd mini styler perfect for shorter hair</li><li>Narrow plates for precision styling, smoothing cowflicks, kinks & fringes</li><li>Good for straightening right from the root</li><li>Contoured edges for perfect curls and waves</li></ul>

<ul><li>Intensely nourishes, revitalises and strengthens hair in just 60 seconds </li><li>20 key benefits for all hair types </li><li>Non-colour depositing formula </li><li>Detangles, improves manageability and adds a silky finish </li><li>Shine-enhancing ingredients help hair reflect light to give hair luster </li></ul>

<ul><li>Can restores connections inside the hair</li><li>Hair is up to 3x stronger</</li><li> Up to 14x smoother hair</ </li><li>Vegan formula</li><li>Provides heat protection up to 230 degrees °C</li></ul>