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<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Amazing AccuSoft bristles for colour placement accuracy</li><li>Contains three mid sized flat brushes</li><li>Thicker handle for maximum omfort</li><li>Perfect for highlights/any technique targeting the root</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>Pre-cut and pre-folded foils that are ready when you are. No prep needed!</li><li>Embossed texture prevents foils from slipping so that you can breeze through any service.</li><li>Unique colourful foil will turn heads and have every client posing for selfies while they process.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>A silver foil twice as wide as our regular pop up foils for extra coverage </li><li>Pre-cut foils that are ready when you are, no prep needed! </li><li>Embossed texture prevents foils from slipping so that you can breeze through any service </li><li>Foils are extra-wide so that you can paint large sections of hair at one time </li></ul>

<ul><li>Framar's no-slip medium foil in classic silver </li><li>Cut foil to desired length. Great for long hair and minimizes waste </li><li>Embossed texture grips hair so that you can breeze through any service </li><li>Medium weight, 320 ft in length </li><li>Comes in it's own dispensing box with blade </li></ul>

<ul><li>ghd's widest surface ceramic floating plates - ideal for styling long, thick and curly hair types in half the time* </li><li>The wide 1.65" styling plates harness two new generation heat sensors for consistent heat distribution </li><li>Evenly maintains the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair </li><li>Smooth, contoured plates glide effortlessly for glass like straight styles, while the curved edges are ideal for creating loose, natural looking waves</li><li>30 second heat up time with automatic sleep mode </li><li>Professional length 2.7m cable </li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>Super fine mist application allows for touchable, moveable hold without collapsing the style </li><li>Quick drying formula great for layering and bulking up the style </li><li>Increases shine to give the ideal color reflection when taking photos </li><li>Increases shine to give the ideal colour reflection when taking photos </li><li>Formulated with one of Guy’s favourite frangrances - Cherry Blossom </li></ul>

<ul><li>Amazing AccuSoft bristles for colour placement accuracy</li><li>Contains two balayage brushes, 1 angled brush and 1 straight brush</li><li>Perfect for balayage highlights, free painting and intricate detail work</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>ghd's narrowest wand yet; 14mm ceramic barrel to create tight, defined curls </li><li>Perfect for enhancing naturally curly textures, transforming straight hair and creating waves </li><li>Optimal 185°C styling temperature for lasting curls with no extreme heat</li><li>38% longer barrel† for quick styling on longer lengths </li><li>30 second heat up time and a 2.7m 360° swivel cord for effortless styling </li></ul>

<ul><li>Bowls snap together in a honeycomb shape making it a breeze to carry and use several colors at once </li><li>Great for when you need multiple hair colors in one application. Attach a bowl with your highlights, lowlights, and other colors together for easy transport </li><li>Rubberized base keep bowls stable and level during the entire service </li><li>Stain and shock resistant material is easy to clean and bowls stack into each other for easy storage </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Amazing AccuSoft bristles for colour placement accuracy</li><li>Pin tail for easy sectioning</li><li>Works as two tools in one</li><li>Grip for ease of use</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>

<ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>

<ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>

<ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>

<ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Amazing AccuSoft bristles for long lasting, extreme colour placement accuracy</li><li>1 extra wide sized brush for more application</li><li>1 medium balayage precision brush with metal pin tail</li><li>1 universal brush for most applications</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>