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<ul><li>100% white hair coverage up to level 9</li><li>Natural tone directions</li><li>True to tuft with intense shine</li><li>Impressively long lasting</li><li>Shades provide depth and coverage on light bases and white hair</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Up to 9 levels of lift</li><li>Anti-yellow agents to counteract warm undertones for advanced neutralisation</li><li>Suitable for all techniques and hair bases</li></ul>

<ul><li>Coloured hair appears extraordinarily brilliant</li><li>With colour protecting UV-Filter</li><li>Regular use helps to protect against color fading</li><li>Formulation dries quickly and provides long last super hold</li><li>Brushes out easily</li></ul>

<ul><li>Maximum performance and care when used with BLONDME colour products</li><li>Oil Intense formula</li></ul>

<ul><li>Next Generation Professional Atmos ultra lightweight dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor </li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Atom model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Atmos Micro Filter: ultra fine 2-stage air filtration removes impuritiesNext Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Up to 5 levels of lift</li><li>Improved formula with TrueLift Complex for more powerful lift and stronger neutralisation for cool blonde and neutral blonde tone directions</li><li>Integrated Fibre Bond Technology for reduced hair breakage</li><li>Enforces bonds for 94% less hair damage</li><li>To be used on bases 6 to 8</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>More performance - up to 100% more shine with a new moisture protecting complex.</li><li>More convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application.</li><li>More versatility - the liquid demi that allows you to choose either a gel or a cream consistency. Experience the ease of use of a gel or the precision application only a cream can deliver.</li><li>Provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 7 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste!</li></ul>

<ul><li>A specially developed high performing peroxide</li><li>Provides ultimate colour care and amazing shine</li><li>Locks in colour for intense, long lasting results</li><li>Perfect colour equalisation and coverage</li><li>Contains miracle tree proteins to fortify the hair structure</li></ul>

<ul><li>2200W (110 C) Heating element with a high precision thermostat</li><li>AC Long Life Motor</li><li>125m3/h Airflow</li><li>4 heat & 2 speed settings with true cold shot</li><li>3m soft, flexible power cord</li></ul>

<ul><li>Universal styler for all hair types and styles, including straight styles, curls, kicks and waves</li><li>Ceramic plates infused with Macadmia, Argan Oil & Keratin</li><li>Digital heat control with variable settings: 110 C-235 C</li><li>1 hour auto-shut off</li><li>3m Heat Proof Cord</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A demi-permanent tone-on-tone hair colour creating cool tone direction</li><li>Moisturising demi-permanent hair colour</li><li>Pastel tones to create vivid shades or subtle toning</li><li>Suitable for hair base level 9 or lighter</li><li>Up to 100% more shine* *vs. uncoloured hair.</il></ul>

<ul><li>2200W (110 C) Professional ionic AC hairdryer</li><li>AC Long Life Motor</li><li>110m3/h Airflow</li><li>4 heat & 2 speed setting with true cold shot</li><li>3m salon length swivel cord</li><li>Weight: 580g</li></ul>

<ul><li>Integrated Anti-Metal Bond Protection Technology protects the hair bonds during processing for minimised hair breakage</li><li>No bonding additives or anti-metal treatments needed</li><li>Intermixable shades for endless creativity</li><li>Ammonia-free, pH-neutral formula mixture to minimise hair stress</li></ul>

<ul><li>Permanent hair colour</li><li>Up to 100% white hair coverage</li><li>Up to 3 levels of lift</li><li>Extra care for mature hair: Pro-Age Complex with Siliamine and Collagen</li><li>True-to-tuft colour results</li></ul>

<ul><li>Gently, yet effectively, cleanses coloured hair</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Helps to protect the hair structure both inside and out</li><li>Free from SLS/SLES sulphates, silicones and artificial colourants</li><li>Vegan formula</li></ul>

<ul><li>2200W (110 C) Professional ionic AC hairdryer</li><li>AC Long Life Motor</li><li>110m3/h Airflow</li><li>4 heat & 2 speed setting with true cold shot</li><li>3m salon length swivel cord</li><li>Weight: 580g</li></ul>

<ul><li>2200W (110 C) Heating element with a high precision thermostat</li><li>AC Long Life Motor</li><li>125m3/h Airflow</li><li>4 heat & 2 speed settings with true cold shot</li><li>3m soft, flexible power cord</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Schwarzkopf Professional Bond Enforcing Color Remover enables a quick and easy reduction of artificial colour build up.</li><li>The creamy mixture has the ideal texture to help you reset your clients´ colour history and push your creativity.</li><li>Ideal for clients who need a fast and gentle colour correction of unwanted tone directions.</li></ul>

<ul><li>For invisible long-lasting hold</li><li>For elastic volume</li><li>Without overburdening the hair</li><li>For super shine</li><li>Quick drying</li><li>Brushes out easily</li></ul>

<ul><li>Neutralises yellow and brassy tones</li><li>No visible re-growth</li><li>Flexible tone intensity mixing</li><li>White enhancement</li><li>Salt and Pepper blending</li></ul>

<ul><li>Perfect for straightening long, frizzy hair and creating voluminous, bouncy curls</li><li>Macadamia, Argan Oil & Keratin infused ceramic plates for a superior finish</li><li>Digital variable heat control from 110 C to 230 C</li><li>Auto shut-off feature</li><li>3m salon length heat proof swivel cord</li></ul>

<ul><li>Next Generation Atmos compact hair dryer</li><li>100,000 RPM brushless DC motor for ultra-fast drying with significantly less noise</li><li>Less than one-quarter of the weight of a typical professional AC motor</li><li>Atmos Plus conditioning system to help combat frizz for sleek and shiny hair </li><li>Hassle-free magnetic attachments: includes 2 x magnetic concentrators and 1 x magnetic deep bowl professional diffuser, larger than the previous Atmos Dry model </li><li>Easy to use digital controls: 3 heat settings, 3 speed settings & cold shot </li><li>Next Generation Atmos Easy Clean Micro Filter</li></ul>

<ul><li>Dust-free lightening powder that lifts up to 8 levels</li><li>Fibre bond technology to reduce hair breakage</li><li>Anti-yellow effect with cool pigments to help neutralise warm tone</li><li>Precise application from stands to full head bleaching</li><li>Now sold without a scoop, to help save waste</li></ul>

<ul><li>Perfect coverage</li><li>10 minutes processing time</li><li>Result as permanent colouration</li><li>Intermixable for endless variation</li><li>Extra coverage shades</li></ul>

<ul><li>Enables easier detangling and improves combability</li><li>Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes</li><li>Revives dull, coloured hair</li><li>Helps to smooth the surface of each strand for brilliantly shiny hair</li><li>Vegan formula</li></ul>

<ul><li>Atmos Brushless DC Motor Dries and Styles in one product</li><li>Atmos conditioning system</li><li>9 attachments: 2 x Auto Aircurl wands for easy curls and waves, 1 x SalonAir high pressure drying & styling nozzle, 2 x OneShot dry Volume & Straight brushes for all hair lengths, 2 x Conical styling wands for drop curls, 1 x High-flow bristle brush and 1 SalonAir Diffuser for volume & definition</li><li>3 heat and 3 speed digital controls</li><li>Atmos Micro Filter</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Provides super hold while maintaining great shine and vitality</li><li>For maximum volume and long lasting, invisible, strong hold</li><li>Doesn t overburden the hair</li><li>Quick drying without stickiness</li><li>Brushes out easily</li></ul>