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<ul><li>Targeted applicator delivers extreme lift at the root</li><li>Builds lightweight body for volume that lasts all day</li><li>Flexible Hold</li><li>Hair looks totally full-bodied, strong, with lasting volume</li><li>Specifically designed for fine, flat hair</li></ul>

<ul><li>Longer life, brushless motor to deliver a 120kmh airflow for a quick salon-worthy blow dry.</li><li>Aeroprecis™ technology enables intuitive styling with more precise control.</li><li>Variable power and temperature controls, including cool shot.</li><li>Ergonomically balanced design and lightweight for comfortable use.</li><li>Bespoke acoustic system technology ensuring low sound levels whilst you style.</li></ul>

<ul><li>ghd's widest surface ceramic floating plates - ideal for styling long, thick and curly hair types in half the time* </li><li>The wide 1.65" styling plates harness two new generation heat sensors for consistent heat distribution </li><li>Evenly maintains the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair </li><li>Smooth, contoured plates glide effortlessly for glass like straight styles, while the curved edges are ideal for creating loose, natural looking waves</li><li>30 second heat up time with automatic sleep mode </li><li>Professional length 2.7m cable </li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Helps to reinforce weakened bonds and revive all hair types from chemical damage </li><li>Gentle formula, specially formulated for bleached hair </li><li>Cleanses whilst protecting sensitive hair fibres </li><li>Leaves hair feeling soft, shiny and stronger </li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li>No-ammonia, permanent hair colour</li><li>Vibrant reds, cool modern neutral tones, and rich browns</li><li>100% grey coverage</li><li>Maximizes high-definition colour results</li><li>Minimises stress to the hair cuticle</li></ul>

<ul><li>De-frizzing leave-in heat protectant spray </li><li>Smooths hair and provides all day frizz control </li><li>Protects hair from heat damage up to 450° </li><li>Gives hair a glossy shine </li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>Hair is up to 2x stronger</li><li>Up to 3x less breakage</li><li>Up to 14x smoother hair**</li><li>Vegan formula </li><li>Suitable for color-treated hair. </li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Matrix Hair Oil Serum infused with Avocado Oil</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Created for dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Protects from heat damage up to 450°F/230°C.</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Cleanses, removes build-up and primes hair to receive the formula's reparative benefits </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Suitable for all hair types and textures</li><li>Formulated without Silicones and Parabens</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 9 Levels of lift</li><li>Helps protect hair integrity while lightening with optimal lift</li><li>Ideal for all hair patterns, all hair diameters and all techniques</li><li>Leaves hair feeling deeply nourished, healthy and smooth to the touch</li></ul>

<ul><li>For up to 3X stronger hair*</li><li>Reinforces weakened bonds and revives all hair types from chemical damage </li><li>Nourishes, conditions and revives bleached hair </li><li>Leaves hair feeling soft, shiny and strong </li><li>Lightweight formula which doesn't weigh hair down </li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 9 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Gel Cream texture, easy to apply for even and consitent results</li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Low pH Conditioner nourishes hair to help extend the life of your color radiance</li><li>Hair is left feeling soft and detangled with extra shine and depth of color radiance</li><li>Paraben-free formula is formulated specifically for color-treated hair</li></ul>

<ul><li>Sulfate free shampoo for high maintenance, fast-fading hair colours </li><li>Helps to maintain colour vibrancy, combat fading and increase shine </li><li>Use the full Keep Me Vivid system to enjoy up to 21 washes of colour </li><li>Milky high-foam lather </li><li>Delicious vanilla, coconut, and cotton candy fragrance </li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Detangles, controls frizz and smoothes the cuticle </li><li>Suitable for all hair types and textures</li><li>Formulated without Sulfates, Silicones and Parabens</li></ul>

<ul><li>Compact yet powerful; save space in your suitcase thanks to the compact design and folding handle. Ergonomic and lightweight, weighing just 453g</li><li>Variable speed and temperatre controls for drying control</li><li>Compact but powerful, the ghd flight® delivers an airflow temperature of 65°C. Automatically switches off when held too close to hair to prevent overheating</li><li>Works at 240V & 120V so you can achieve a good hair day anywhere</li></ul>

<ul><li>Get the predictability you demand for the results you imagine</li><li>Highest level of lift, for up to 5 levels<li><li> Low ammonia base, for increased scalp comfort & no unpleasant smell </li><li> Built in Fortibond technology to reduce hair damage </li><li> Patented Cera-Oil complex locks in colour and nourishes hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Revolutionary tapered barrel provides natural-looking volume</li><li>Designed to create a wide range of glamorous curls and waves</li><li>For a beautiful beachy effect and bouncy, big hair</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Pump for 1L Matrix Shampoo</li><li>Dispense product easily without mess</li><li>For 1 litre bottles</li></ul>

<ul><li>For unruly, medium to coarse hair</li><li>Sleek Shampoo with 24HR Smooth Technology</li><li>The shampoo cleanses as it conditions and helps repair damage</li><li>Smoothes and controls frizz with all day humidity protection</li><li>Salon Perfect Results: looking totally smooth, shiny, defrizzed hair from shampoo to shampoo*</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Enhanced design makes this ghd mini styler perfect for shorter hair</li><li>Narrow plates for precision styling, smoothing cowflicks, kinks & fringes</li><li>Good for straightening right from the root</li><li>Contoured edges for perfect curls and waves</li></ul>

<ul><li>Infused with liquid proteins to nourish, strengthen and soften hair </li><li>Reduces breakage in dry, brittle and damaged hair</li><li>Detangles, controls frizz and smoothes the cuticle </li><li>Suitable for all hair types and textures</li><li>Formulated without Sulfates, Silicones and Parabens</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li><li>Helps repair and protect fragile hair; Protected Colour. Professional Care.</li></ul>

<ul><li>Up to 14x smoother hair</li><li>Up to 3x less breakage</li><li>Improves manageability</li><li>Vegan formula</li><li>Suitable for colour-treated hair</li></ul>

<ul><li>Matrix Scalpsync Normalising Shampoo</li><li>Specially formulated for oily hair</li><li>Created with a botanical mix</li><li>Perfect for more difficult scalp compositions</li></ul>