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<ul><li>Restores and revives</li><li>For hair damaged by chemical and environmental factors</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A gentle moisturising shampoo</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li>Helps detangle hair</li><li>Helps speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li><li>Boosts shine whilst helping to hydrate</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Concentrated formula deeply nourishes and replenishes moisture</li><li>Hair texture is improved and manageability is increased</li><li>Increases shine</li><li>For medium to thick dry hair</li><li>Infused with antioxidant-rich argan oil and nourishing ingredients</li></ul>

<ul><li>Protects from heat up to 450°F/230°C</li><li>Weightless, no hold</li><li>For all hair types and all hot tools</li><li>Can be used on wet or dry hair</li></ul>

<ul><li>Create undone styles with effortless volume</li><li>A perfectly imperfect finish</li><li>Long-lasting, textured hold</li><li>Infused with argan oil</li><li>No slip, gritty finish</li></ul>

<ul><li>A gentle moisturising conditioner</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>Nourishes and softens hair for up to 72 hours</li><li>Increases hair strength</li><li>Suitable for all hair types</li><li>Multitasking leave in spray</li><li>Protects hair against breakage and thermal damage</li></ul>

<ul><li>The Moroccanoil Discovery kits feature a selection of bestselling products in a deluxe cosmetics bag</li><li>Features a FREE Moroccanoil Hand Cream 40ml</li><li>Infuse dry, damaged hair with antioxidant-rich argan oil, keratin, fatty acids, proteins, and other nutrients</li><li>Help moisturise the follicle and increase elasticity- resulting in manageable, healthy-looking hair</li></ul>

<ul><li>A lightweight shampoo that provides a boost of volume</li><li>Linden bud extract plumps hair with moisture</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, glycerin & Linden bud extract</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Ideal for soft, natural everyday styles</li><li>Lightweight and workable formula</li><li>Brushes out with no flakes</li><li>Fights frizz, imparts luminous shine</li><li>For all hair types</li></ul>

<ul><li>Ideal for more demanding styles including updos</li><li>Lightweight and workable formula</li><li>Brushes out with no flakes</li><li>Fights frizz, imparts luminous shine</li><li>For all hair types</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>A gentle moisturising conditioner</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>Defensive shield for long-lasting frizz, static, and flyaway control</li><li>Thermal damage protection</li><li>Helps hydrate with argan oil</li><li>Leaves hair silky and smoth without a sticky finish</li><li>Long lasting results</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>A lightweight conditioner that provides a boost of volume</li><li>Linden bud extract plumps hair with moisture</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, glycerin & Linden bud extract</li></ul>

<ul><li>Specifically formulated for hair with delicate needs</li><li>For light-coloured (including platinum and white) and fine hair</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Argan oil-infused formula</li><li>Leaves hair instantly cleansed and refreshed</li><li>Suitable for all hair types</li><li>For light hair tones</li><li>Contains ultra-fine rice starch that absorbs oil, build-up and odour</li><li>Subtle violet undertones to balance brassiness in blonde hair and bring out the best in light tones</li></ul>

<ul><li>Activates and defines curls</li><li>Fights frizz</li><li>Memory factor creates long-lasting curls</li><li>Refreshes and enhances bounce and movement</li><li>For wavy to curly hair</li></ul>

<ul><li>A lightweight conditioner that provides a boost of volume</li><li>Linden bud extract plumps hair with moisture</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, glycerin & Linden bud extract</li></ul>

<ul><li>Restores and revives</li><li>For hair damaged by chemical and environmental factors</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Fight brassiness in blonde, lightened brunette, and grey hair</li><li>Gently cleanses without drying</li><li>Paraben, Sulfate and Phosphate free</li><li>Colour Safe</li></ul>

<ul><li>Instantly detangle, hydrate, and protect hair</li><li>Protects against breakage and thermal damage</li><li>Nourishes and softens the hair for up to 72 hours</li><li>Contains antioxidant-rich argan oil and pure amino acids to increase hair strength</li><li>Suitable for all hair types</li></ul>

<ul><li>A gentle moisturising shampoo</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Specifically formulated for hair with delicate needs</li><li>For light-coloured (including platinum and white) and fine hair</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>