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<ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>

<ul><li>Swatch insert includes: Loverboy, Heart Breaker, Titanium Shield, Night Warrior</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>Swatch includes: Pink Sky Dream, Silver Moon Dream, Champagne Dream, Twilight Dream</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Adds a subtle, dimensional Rose Gold shimmer without affecting hair colour</li><li>Detangles and smooths</li><li>Light mist absorbs easily into the hair</li><li>Ideal for all hair types and colours </li><li>Heat protection up to 232°C</li></ul>

<ul><li>Cuts blow dry time to prevent color fade from prolonged blow drying </li><li>Reduces colour fade rate by 72%* </li><li>Heat protection up to 232°C to help colour last </li><li>Protects against damage and breakage </li><li>Adds shine & manageability to hair< /li></ul>

<ul><li>Xtra Strong Hot Film Wax</li><li>For underarm, bikini, male use</li><li>Plasticides for enhanced flexibility</li><li>Thin application layer</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax White</li><li>Fragrance-free</li><li>Suitable for facial and body treatments</li><li>Low melt point that is kinder to skin</li><li>Ideal for direct insertion into paraffin baths</li></ul>

<ul><li>Complete waxing treatment pack</li><li>Wax, tools and after care in one handy kit</li><li>Special price if purchased with Hive wax heaters</li><li>For salon use</li></ul>

<ul><li>Multi-purpose wax</li><li>For hair removal</li><li>With honey for grip</li><li>Removes stubborn hairs</li><li>For salon use</li></ul>

<ul><li>Roll On Warm Wax Refills from Options by Hive</li><li>For hair removal</li><li>For face and body</li><li>Use with strips</li><li>Six 80g bottles supplied</li></ul>

<ul><li>Professional grade wax</li><li>For hair removal</li><li>With tea tree</li><li>Removes coarse and fine hairs</li><li>For salon use</li></ul>

<ul><li>Roll On Creme Wax Refills from Options by Hive</li><li>For hair removal</li><li>With tea tree, a natural antiseptic</li><li>Use with strips on face and body</li><li>Six 80g bottles supplied</li></ul>

<ul><li>Professional hair removal wax for men</li><li>For dense, coarse hair</li><li>Suits all skin types</li><li>For salon use</li></ul>

<ul><li>Benefits from a lower melting point and longer setting time </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Applies to the treatment area in a thin, efficient layer </li><li>Flows onto the skin, seeking difficult shorter hairs to remove </li></ul>

<ul><li>Exotic fragrance of Coconut & Lime gently envelops the senses</li><li>Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>With soothing Coconut Oil</li><li>Pure White Beeswax rich in Vitamin A deeply moisturises</li></ul>

<ul><li>Ideal for bikini line waxing and other sensitive areas such as the face </li><li>Vegan Friendly, Paraben Free & Cruelty Free</li><li>No wax strips required</li><li>Provides superior hair removal results on stubborn hair growth </li><li>Helps to avoid client discomfort </li></ul>

<ul><li>Designed to fit the Hive 80g roller cartridges</li><li>Patented grooved technology for even wax distribution</li><li>Perfect size for underarm and bikini waxing</li><li>Accurate appication with minimal mess</li><li>Pack of 6</li></ul>

<ul><li>Sensitive Hot Film Wax</li><li>Cooler and more comfortable treatment</li><li>Designed for Brazilian style waxing</li><li>Low allergy risk</li><li>Improved adhesion qualities</li></ul>

<ul><li>Wax heater</li><li>Sleek design</li><li>Use with Hive 80g cartridges</li><li>For any wax or sugar</li><li>For salon use</li></ul>

<ul><li>Hive of Beauty Pre Wax Treatment Spray</li><li>Cleanses and freshens your skin</li><li>Removes deodorant, make up and body oils</li><li>Contains natural essential oils</li></ul>

<ul><li>Pre-cut facial gauze from Hive</li><li>With holes for eyes, nose and mouth</li><li>Protects face during wax treatments</li><li>Aids removal of cooled paraffin wax from skin</li><li>Pack of 50</li></ul>

<ul><li>Polythene Protectors from Hive</li><li>For use during paraffin wax treatments</li><li>To minimise mess and create a thermal layer</li><li>Use with cotton mitts or booties</li><li>Pack of 100</li></ul>

<ul><li>Cooling and soothing Tea Tree and Peppermint fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Paraffin brush from Hive</li><li>For applying paraffin wax to skin</li><li>With wooden handle</li><li>5cm brush</li></ul>

<ul><li>Paraffin brush from Hive</li><li>For applying paraffin wax to skin</li><li>With wooden handle</li><li>5cm brush</li></ul>

<ul><li>Paraffin brush from Hive</li><li>For applying paraffin wax to skin</li><li>With wooden handle</li><li>2.5cm brush</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax Tea Tree</li><li>With a low melt point</li><li>Contains an aromatic blend of essential oils</li><li>Energising properties of peppermint</li><li>Antiseptic and antibacterial qualities of tea tree and patchouli</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax Peach</li><li>Perfect complement to a professional manicure treatment</li><li>Natural fresh aroma of peach</li><li>Low melt point</li><li>Ideal for use in paraffin baths</li></ul>

<ul><li>Hive of Beauty Options by Hive Paraffin Wax Lavender</li><li>Moisturising and relaxing paraffin heat treatment</li><li>Naturally calming fragrance</li><li>Good for sensitive skin<b> Low melt point</li></ul>

<ul><li>Fragrance free, suitable for sensitive skin</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>

<ul><li>Relaxing yet refreshing peach fragrance</li><li>Suitable for all facial and body paraffin treatments</li><li>Low melt formula</li><li>Re-sealable bag so product can be used again for other treatments</li></ul>