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<ul><li>100% vegan permanent hair colour cream that offers the perfect fusion of coverage, reliability and healthy-looking shine.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking.</li><li>DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li><li>A matching demi-permanent cream colour, Crema XG®, is now available to seamlessly pair with Color XG® to refresh ends, lowlight, tone and more.</li><li>Vegan, paraben free, gluten free, nut free formula.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>100% vegan demi-permanent liquid colour for results that last up to 4-6 weeks</li><li>The no-ammonia, no-MEA, no-Lift formula won’t lighten the hair’s natural pigment</li><li>Easy-to-formulate, intermixable shades with a fast 5-20 minute processing time</li><li>Versatile formula for a range of fast and easy professional colour services, including toning, refreshing, colour correction, and grey blending</li><li>Neutral PH with plant-based lipids and oleic acid to nourish and condition</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Infused with Peppermint & Tea Tree essential oils.</li><li>Contains 6 full-size products for a complete foot care experience.</li><li>Blends of essential oils and plant extracts including Aloe Vera help to soothe, cool and revitalise.</li><li>Leaves feet feeling refreshed, invigorated and moisturised. </li></ul>

<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Helps penetrate deep into the skin to condition and restore moisture</li><li>Will leave feet feeling refreshed and revitalised</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Deep cleansing shampoo</li><li>Deeply cleanses oily hair and scalp</li><li>Helps minimize oil production</li><li>Leaves hair fresh, shiny and full of body</li><li>Colour safe formula</li></ul>

<ul><li>Maximum hold finishing spray</li><li>Provides powerful hold and memory</li><li>Leaves hair with a super shiny, reflective finish</li><li>Excellent for medium to coarse hair types</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>All the essentials to complete a 5 step facial</li><li>Specifically formulated for Normal/Dry skin types</li><li>Contains 5 full-sized products</li><li>No parabens, sulphates or mineral oil</li><li>Includes: Nourishing Cleanser 200ml, Nourishing Toner 200ml, Nourishing Moisturiser 200ml, Intensive Nourishing Mask 100ml and Gentle Facial Exfoliator 150ml</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Helps condition and soothe rough dry skin</li><li>Non-greasy & hydrating</li><li>Helps revive tired skin</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Blended with Essential Oils, plant extracts and Tea Tree Oil</li><li>Penetrates deep into the skin to condition and restore moisture.</li><li>Helps replenish the skin</li><li>Leaves feet with a youthful softness</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Infused with Orange Blossom & Rosemary.</li><li>Contains 5 full-size products for a truly professional manicure experience.</li><li>Provides the perfect balance of uplifting and restorative benefits along with a moisturising and protective base.</li><li>Designed to promote healthy hands and nails.</li></ul>

<ul><li>Helps hydrate your nails</li><li>Helps to prevent cracking and peeling</li><li>Easily absorbed</li><li>Vitamin rich oil encourages growth of strong healthy nails</li><li>No parabens, sulphates or mineral oil</li></ul>

<ul><li>Thermal Protection hairspray</li><li>Protects fragile strands from damage caused by heat styling</li><li>Builds lightweight barrier between hair and styling tools</li><li>Boosts hair's strength, fights frizz and provides flexible hold</li><li>Adds great memory</li></ul>

<ul><li>Formula leaves cuticles smooth & soft</li><li>Helps to make the manicure process easier</li><li>No parabens, sulphates or mineral oil</li><li>Lavender extract provides antiseptic properties</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Super rich conditioner ideal for medium to coarse hair</li><li>Provides instant conditioning, detangling and shine</li><li>Smoothes, softens and prevents moisture loss</li><li>Guards vulnerable strands from sun damage </li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Gentle cleansing shampoo</li><li>Improves manageability and adds deep shine</li><li>Improve the surface texture and manageability</li><li>Great choice for colour-treated hair</li><li>Perfect for daily use</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>All the essentials to complete a 5 step facial</li><li>Specially formulated for Sensitive skin types.</li><li>Contains 5 full-sized products</li><li>No parabens, sulphates or mineral oil</li><li>Includes: Soothing Cleanser 200ml, Soothing Toner 200ml, Soothing Moisturiser 200ml, Soothing Replenishing Mask 100ml and Gentle Facial Exfoliator 150ml</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Smoothes, conditions and seals strands, leaving hair silky, shiny and frizz-free in any weather </li><li>Lightweight silicones smooth, condition and seal hair with added shine</li><li>Speeds up drying so you get silky-smooth results in less time</li><li>Highly concentrated</li><li>Paraben free, gluten free, Vegan, colour safe formula</li></ul>

<ul><li>Available in 473mL and 1000mL</li><li>Specially formulated with my favorite lavender fragrance for all your #mydentity haircolor needs.</li></ul>

<ul><li>Intermixable with Color XG®, Crema XG® and Paul Mitchell® lighteners.</li><li>Ultra-rich consistency.</li><li>Perfect texture for ease of application.</li></ul>

</li><li>Thoroughly cleanses any hair type, including colour-treated hair</li><li>Helps balance moisture and add volume</li><li>Hawaiian awapuhi helps prevent moisture loss while special conditioners improve hair texture</li><li>Multitasks as a luxurious body wash</li><li>Paraben free, gluten free, Vegan, colour safe formula </li></ul>

<ul><li>Dedicated grey coverage series for 100% durable coverage on grey, white and resistant hair.</li><li>100% vegan formulas deliver gorgeous, natural looking results.</li><li>Opaque, highly pigmented shades that fade on tone.</li><li>Pure XG Protection System with cottonseed oil and rice milk leaves hair shiny and healthy-looking DyeSmart® System ensures maximum colour penetration, greater longevity and brilliant vibrancy.</li></ul>