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<ul><li>Protects against fading to keep color vibrant</li><li>Protect against environmental aggressors</li><li>Porous hair is strengthened with brilliant color and shine</li><li>Color treated hair is renewed and preserved with moisture</li><li>Suitable for all hair lengths and styles</li></ul>

<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Hair is up to 2x stronger</li><li>Up to 3x less breakage</li><li>Up to 14x smoother hair**</li><li>Vegan formula </li><li>Suitable for color-treated hair. </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li>Up to 14x smoother hair</li><li>Up to 3x less breakage</li><li>Improves manageability</li><li>Vegan formula</li><li>Suitable for colour-treated hair</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Gently cleanses to remove follicle clogging impurities</li><li>Fortifies to protect hair against ageing and stress</li><li>Significantly reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>Matrix Hair Oil Serum infused with Avocado Oil</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Created for dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Protects from heat damage up to 450°F/230°C.</li></ul>

<ul><li>Rich hydrating treatment mask</li><li>For very dry & porous hair</li><li> Suitable for over-processed, thick/coarse, grey and heat damaged hair</li><li>Providing 7x* more moisture for up to 72 hours of softer hair**</li><li>Vegan formula</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Simple to use with pre-adjusted tones and pre-blended bases</li><li>Up to 2 applications per 90ml tube</li><li>Covers up to 100% grey coverage</li><li>Contains cera-oil complex for shine, condition smooth results</li><li>Wide range of gorgeous shades</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Compact yet powerful; save space in your suitcase thanks to the compact design and folding handle. Ergonomic and lightweight, weighing just 453g</li><li>Variable speed and temperatre controls for drying control</li><li>Compact but powerful, the ghd flight® delivers an airflow temperature of 65°C. Automatically switches off when held too close to hair to prevent overheating</li><li>Works at 240V & 120V so you can achieve a good hair day anywhere</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Transform the colour and condition of your hair in just 5 minutes </li><li>For all hair types and textures, colour-treated or virgin </li><li>Deep conditioning formula – no more compromising on colour and care </li><li>Leaves hair soft, shiny and stronger</li><li>Vegan, paraben free, sulfate free and mineral oil free </li></ul>

<ul><li>De-frizzing leave-in heat protectant spray </li><li>Smooths hair and provides all day frizz control </li><li>Protects hair from heat damage up to 450° </li><li>Gives hair a glossy shine </li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Get the predictability you demand for the results you imagine</li><li>Highest level of lift, for up to 5 levels<li><li> Low ammonia base, for increased scalp comfort & no unpleasant smell </li><li> Built in Fortibond technology to reduce hair damage </li><li> Patented Cera-Oil complex locks in colour and nourishes hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>

<ul><li>Enhanced design makes this ghd mini styler perfect for shorter hair</li><li>Narrow plates for precision styling, smoothing cowflicks, kinks & fringes</li><li>Good for straightening right from the root</li><li>Contoured edges for perfect curls and waves</li></ul>

<ul><li>No-ammonia, permanent hair colour</li><li>Vibrant reds, cool modern neutral tones, and rich browns</li><li>100% grey coverage</li><li>Maximizes high-definition colour results</li><li>Minimises stress to the hair cuticle</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>ghd's widest surface ceramic floating plates - ideal for styling long, thick and curly hair types in half the time* </li><li>The wide 1.65" styling plates harness two new generation heat sensors for consistent heat distribution </li><li>Evenly maintains the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair </li><li>Smooth, contoured plates glide effortlessly for glass like straight styles, while the curved edges are ideal for creating loose, natural looking waves</li><li>30 second heat up time with automatic sleep mode </li><li>Professional length 2.7m cable </li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Matrix Scalpsync Normalising Shampoo</li><li>Specially formulated for oily hair</li><li>Created with a botanical mix</li><li>Perfect for more difficult scalp compositions</li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Unique ammonia-free, tone-on-tone colour</li><li>Color Sync Mixed Metals features an arresting palette of super rich, metallic shades</li><li>Infused with exclusive Vivid Dye Technology to create an even canvas for seamless colour results from root to ends</li><li>Cera-Oil Priming Complex helps balance porosity to even out the hair s surface</li><li>Delivers seamless colour, brilliant shine and great condition</li></ul>

<ul><li>Neutralizes unwanted brassy warmth</li><li>Eliminates dull, yellow tones</li><li>Illuminates highlights on blondes</li><li>Adds shimmering brightness to grey and white hair</li><li>Use with Total Results Color Obsessed Conditioner for optimal results</li></ul>

<ul><li>Can restores connections inside the hair</li><li>Hair is up to 3x stronger</</li><li> Up to 14x smoother hair</ </li><li>Vegan formula</li><li>Provides heat protection up to 230 degrees °C</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Proven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>