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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 5Vv Max Very Violet colour</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

</li><li>Weekly deep conditioning mask </li><li>Instantly improves hair texture with noticeable results</li><li>KeraTriplex® rebuilds and repairs to transform lackluster hair</li><li>Awapuhi extract replenishes every strand with intense hydration and shine</li><li>Paraben free, colour safe formula</li></ul>

<ul><li>Ideal for refreshing and protecting pruple hair colour</li><li>This conditioning, colour-depositing treatment enhances vibrancy between salon visits</li><li>Infused with antioxidant-rich pomegranate extract to help prevent colour fade from environmental exposure and free radical damage</li><li>Borage oil helps soften and nourish every strand</li><li>Vegan, Cruelty Free, Sulfate Free & Paraben Free</li></ul>

<ul><li>Suitable for all hair types; ideal for colour-treated and chemically processed hair</li><li>Rich shampoo to gently cleanse, soften and protect</li><li>Formulated with KeraTriplex®, an exclusive blend of keratin protein, to help rebuild and repair for healthy-looking hair</li><li>Natural awapuhi extract balances moisture for manageability and shine</li></ul>

<ul><li>Smooth and seal parched hair</li><li>Hydrating oils and natural awapuhi extract</li><li>Dry-touch oil absorbs easily into the hair</li><li> Leaves a soft, silky texture and rich shine</li></ul>

<ul><li>Fast-drying hairspray</li><li>Provides humidity resistance and shine with a touchable, natural finish</li><li>Firm hold</li><li>Sustainably harvested awapuhi extract from a farm in Hawaii balances moisture, leaving hair feeling soft and healthy</li></ul>

<ul><li>Adds volume</li><li>Hair looks and feels healthier</li><li>Natural awapuhi extract helps balance moisture and eliminate frizz while lightweight conditioners help protect from damage</li><li>Provides a long-lasting, humidity-resistant finish and color protection</li></ul>

<ul><li>Suitable for all hair types</li><li>Instantly softens and conditions hair</li><li>Detangles hair with moisturizing power of natural awapuhi extract</li><li>KeraTriplex®, an exclusive blend of keratin protein, helps repair every strand and protect against damage</li><li>Leaves hair silky, healthy and shiny</li></ul>

<ul><li>Three Original products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Three Awapuhi Wild Ginger Nourishing products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Three Color Protect products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Three Tea Tree Invigorating products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>#1 best-selling Tea Tree Shampo</li><li>Contains special ingredients and tea tree oil to help wash away impurities</li><li>Leaves hair fresh, clean, and full of vitality and luster</li><li>Cruelty free</li><li>Zero plastic packaging</li></ul>

<ul><li>Three Awapuhi Wild Ginger Moisturizing products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Four Extra-Body Deluxe products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Weekly at-home treatment provides volume to fine, limp hair </li><li>Instantly plumps hair shaft for noticeable fullness </li><li>Extremely lightweight and won't weigh down even the finest hair </li><li>Boosts body and adds fullness to every style</li></ul>

<ul><li>Helps prevent frizz</li><li>Hold onto your style with this fast-drying hairspray</li><li>Designed to disperse softly and evenly, forming a humidity-resistant netting that protects hair against frizz</li><li>Infused with sustainably harvested awapuhi extract from a farm in Hawaii, the medium-hold formula helps balance moisture for a soft, healthy-looking finish</li></ul>

<ul><li>Pre-color treatment designed to prepare damaged, high-lifted or bleached hair prior to colouring with Elumen</li><li>Assists in holding Elumen dyes in the hair</li><li>Improves durability, shine and intensity</li></ul>

<ul><li>Protects hair from temperatures up to 450° F/232° C</li><li>Soft hold and control lasts all day</li><li>Lightweight, non-greasy formula</li><li>Banishes flyaways</li><li>Smooths frizz and adds body</li></ul>

<ul><li>Three Tea Tree Refreshing products</li><li>Great for travelling</li><li>Ideal gift</li><li>Pioneers in cruelty-free haircare</li></ul>

<ul><li>Hydrates and protects</li><li>Revives lifeless hair</li><li> Suitable for use with coloured hair</li><li>Thickens and enriches</li></ul>

<ul><li>Goldwell Elumen Care Lock is part of the Elumen Hair Color service and should be used immediately afterwards</li><li>Reduces color fading during shampoo to prolong durability</li><li>Removes excess color pigments from the surface of the hair</li></ul>

<ul><li>Goldwell Elumen Return is a special colour reducer specifically designed for use with Elumen Hair Colour</li><li>Reduces the colour physically, rather than chemically</li><li>Designed to be used after colouring to reduce unwanted depth, vibrancy or tone</li></ul>

<ul><li>For weak, brittle or damaged hair.</li><li>What It Does: Proven to reduce breakage by 80% with isolated proteins that are virtually identical to the keratin found in human hair.</li><li>How It Works: Step one of the KeraTriplex® 2-step Repair Treatment, the single-shot vial transforms weak, broken and brittle strands into pillars of strength and protects from further damage.</li></ul>

<ul><li>Helps to maintain colour brilliance and vibrancy </li><li>Detangles instantly for better combability</li><li>Reduces frizz and smoothes the surface of the hair</li><li>Supports the repairing effect and reduces washout of Elumen hair colour</li></ul>

<ul><li>Long-lasting, touchable hold</li><li>Adds volume</li><li>Hydrates and smoothes hair</li><li>Provides long-lasting, crunch-free hold with a silky, soft finish</li><li>Contains light conditioners and sustainably harvested awapuhi extract from a farm in Hawaii to fight frizz and balance moisture for healthy-looking hair</li></ul>

<ul><li>Suitable for dry, coarse, brittle or frizz-prone hair</li><li>Makes hair more manageable and softer</li><li>Contains a concentrated blend of amino acids and nourishing oils</li><li>Pack of 10</li><li>Hydrates hair for a long-lasting silky-smooth feel</li></ul>

<ul><li>Helps to maintain colour brilliance and vibrancy </li><li>Nourishing colour care shampoo for all hair types</li><li>Gently cleanses</li><li>Supports the repairing effect and reduces colour fade</li></ul>