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<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling longer or thicker hair</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Swatch includes: Midnight Love, Midnight Rose, Midnight Fantasy, Midnight Violet, Midnight Blue</li></ul>

<ul><li>Helps to maintain colour brilliance and vibrancy </li><li>Detangles instantly for better combability</li><li>Reduces frizz and smoothes the surface of the hair</li><li>Supports the repairing effect and reduces washout of Elumen hair colour</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li><li>Seals the cuticle and softens </li></ul>

<ul><li>Fortifying conditioner especially developed for weak, fragile hair that is prone to breakage.</li><li>Instantly builds bonds and creates stronger hair</li><li>Instantly provides care and structure. FadeStopFormula minimizes color fading with every use</li><li>For all hair types.</li></ul>

<ul><li>Helps prevent damage from combing and heat styling </li><li>Increases combability by up to 70%, making it easy to detangle the hair</li><li>Increases shine </li><li>Provides heat protection up to 450 degrees </li><li>Lightweight leave-in conditioner ideal for all hair types</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>

<ul><li>Goldwell Elumen Care Lock is part of the Elumen Hair Color service and should be used immediately afterwards</li><li>Reduces color fading during shampoo to prolong durability</li><li>Removes excess color pigments from the surface of the hair</li></ul>

<ul><li>Goldwell Elumen Return is a special colour reducer specifically designed for use with Elumen Hair Colour</li><li>Reduces the colour physically, rather than chemically</li><li>Designed to be used after colouring to reduce unwanted depth, vibrancy or tone</li></ul>

<ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>

<ul><li>Processing developer lotion for Goldwell Colorance </li><li>Suitable for up to 50% grey coverage</li><li>Strength: 2% </li></ul>

<ul><li>Cleanse, smooth and control your hair with Goldwell Dualsenses Just Smooth Taming Shampoo, a gentle-as-water shampoo that lifts away impurities whilst taming frizz-prone locks. </li><li>Improving manageability, softness and frizz control, the shampoo delicately eliminates dirt and grime and has been developed with a FadeStopFormula to minimise colour fading. It also contains nourishing Kukui Nut Oil, a moisturising ingredient that evens the surface and smoothens hair structure for sleek, tamed results. Ideal for frizzy, unruly hair, the purifying formula will leave tresses looking healthy, shiny and controlled.</li><li>Suitable for unruly and frizzy hair.</li></ul>

<ul><li>Cleanse, protect and enhance your hair with Goldwell Dualsenses Color Brilliance Shampoo, a refreshing formula that lifts away impurities whilst reviving colour brilliance on both colour-treated and non-coloured hair.</li><li>Providing a cleanse as gentle as water, the shampoo delicately eliminates dirt and grime and has been developed with a FadeStopFormula to minimise colour fading. It also utilises Luminescine Technology; an innovative system that transforms non-visible UV light into visible light for amplified vibrancy and colour brilliance.</li><li>Ideal for fine to normal hair, the purifying formula will leave tresses looking healthy, refreshed and radiant.</li></ul>

<ul><li>SHAMPOO for weak, fragile hair, blended with microPROtec complex and Inter-Amino-Bond-Builder.</li><li>Instantly provides care and structure. The first step towards strengthening and protecting to reduce hair breakage.</li><li>FadeStopFormula minimizes color fading with every use.</li><li>For all hair types.</li></ul>

<ul><li>Enhance the brilliance of your hair with Goldwell Dualsenses Color Brilliance Conditioner, a nourishing formula that works to revive both colour-treated and non-coloured hair. </li><li>Promoting salon-fresh colour whilst effortlessly detangling, the conditioner has been developed with built-in colour protection to help prevent fading, and utilises Luminescine Technology; an innovative system that transforms non-visible UV light into visible light for amplified vibrancy and colour brilliance. Ideal for fine to normal hair, the replenishing conditioner will leave tresses looking smooth, glossy and radiant.</li><li>Suitable for fine to normal hair.</li></ul>

<ul><li>Pre-color treatment designed to prepare damaged, high-lifted or bleached hair prior to colouring with Elumen</li><li>Assists in holding Elumen dyes in the hair</li><li>Improves durability, shine and intensity</li></ul>

<ul><li>#MyHero 4 Step Intense Restorative System works to repair and rejuvenate hair from the inside out </li><li>Powered by X-Tech, 10 Keratin and Amino Acids to help to rebuild the hair’s inner matrix and replenish lost amino acids </li><li>Hair is rejuvenated to fuller, healthier looking state</li><li>Ideal for chemically treated and/or stressed virgin hair</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Super fine mist application allows for touchable, moveable hold without collapsing the style </li><li>Quick drying formula great for layering and bulking up the style </li><li>Increases shine to give the ideal color reflection when taking photos </li><li>Increases shine to give the ideal colour reflection when taking photos </li><li>Formulated with one of Guy’s favourite frangrances - Cherry Blossom </li></ul>

<ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>

<ul><li>The can system is more economical as it's easier to mix and apply meaning less wastage</li><li>Ammonia-free pH-balanced formula</li><li>+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too</li><li>Brilliant shine and smooth hair feel</li><li>Grey coverage of up to 50%</li></ul>

<ul><li>Cleanse, restore and replenish your hair with Goldwell Dualsenses Rich Repair Restoring Shampoo, a gentle-as-water shampoo that lifts away impurities whilst helping to repair hair from the inside out. </li><li>Specially formulated for dry to severely damaged hair, the shampoo delicately eliminates dirt and grime and has been developed with a FadeStopFormula to minimise colour fading. It also contains an IntraLipid Complex, which repairs hair from the inside out for a renewed-looking surface. It regenerates the internal structure to leave damaged strands looking healthy and restored. The purifying formula will reconstruct tresses whilst reigniting radiant shine.</li><li>Suitable for dry to damaged hair.</li></ul>

<ul><li>Goldwell Dualsenses Blonde & Highlights Anti-Yellow Conditioner brings out color luminosity and neutralises unwanted yellow tones for blonde color reflections.</li><li>The next generation of color luminosity. The new luminescine color technology transforms non-visible UV light into visible light for magnificent brilliance.</li><li>Detangles immediately and neutralises unwanted yellow tones.</li><li>For blonde and highlighted hair.</li></ul>

<ul><li>Goldwell Dualsenses Curls & Waves Hydrating Conditioner hydrates, nourishes and restores bounce for curly and wavy hair types while easing detangling.</li><li>Instantly hydrating, detangles and softens without adding weight</li><li>Contains milk proteins to improve elasticity and resilience</li><li>Colour protecting ingredients preserve the vibrancy of colour</li></ul>

<ul><li>ghd's narrowest wand yet; 14mm ceramic barrel to create tight, defined curls </li><li>Perfect for enhancing naturally curly textures, transforming straight hair and creating waves </li><li>Optimal 185°C styling temperature for lasting curls with no extreme heat</li><li>38% longer barrel† for quick styling on longer lengths </li><li>30 second heat up time and a 2.7m 360° swivel cord for effortless styling </li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates big hair volume and tumbling soft waves</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>