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<ul><li>Customisable longevity with our long lasting shades available in both Direct and Tone-on-tone for a complete spectrum of colour longevities.</li><li>True-to-tone fade for all vibrancies via our highest ever concentration of dyes, featuring our pure violet dye.</li><li>Infinite palette with our 12 intermixable shades including a clear to dilute for a more patellised look</li><li>Superior conditioning formula built into every shade with ceramides for strength and powerful conditioning agents</li><li>Cream gel texture, easy to apply for even and consitent results</li></ul>

<ul><li>Hair is up to 2x stronger</li><li>Up to 3x less breakage</li><li>Up to 14x smoother hair**</li><li>Vegan formula </li><li>Suitable for color-treated hair. </li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li>Protects against fading to keep color vibrant</li><li>Protect against environmental aggressors</li><li>Porous hair is strengthened with brilliant color and shine</li><li>Color treated hair is renewed and preserved with moisture</li><li>Suitable for all hair lengths and styles</li></ul>

<ul><li>Confident colouring and vibrant colour results</li><li>100% white hair coverage</li><li>Smart Color Pixel Technology</li><li>Precious Oleo-agents</li><li>Long lastingness of shades</li><li>Use with Indola Colour Transformer to convert every permanent shade into a demi-permanent</li></ul>

<ul><li>Now brunettes go cool & stay cool with Matrix. Our coolest permenant ash shades with calibrated brass neutralizing dye combinations</li><li>Low ammonia base for a cooler lift to better neutralize brassy tones vs. traditional ammonia formulas</li><li>Power Cool dyes provide long lasting pure cool reflects</li><li>New brass neutralizing dye combinations allow each shade to stay true to tone</li></ul>

<ul><li>Up to 14x smoother hair</li><li>Up to 3x less breakage</li><li>Improves manageability</li><li>Vegan formula</li><li>Suitable for colour-treated hair</li></ul>

<ul><li>Suitable for all hair bases</li><li>Up to 9 levels of lifts</li><li>For perfect clean blonde</li><li>Suitable with Blonde Expert Ultra Cool Booster on darker bases</li><li>Hair Bond Technology</li></ul>

<ul><li>Unique ammonia-free tone-on-tone colour</li><li>Cera-Oil Priming Complex helps balance porosity</li><li>Seamless colour, brilliant shineand great condition</li><li>Color Sync Vinyls feature an arresting palette of super rich shades</li><li>Infused with exclusive Vivid Dye Technology for seamless colour results from root to ends</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Ammonia -free, formulated to deliver multi-dimensional, tone-on-tone colour deposit with no base lift that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minutes processing time</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Oval barrel creates classic deep waves with glamorous movement</li><li>Cool tip designed for more comfortable curling</li><li>Healthier-looking curls that stay locked in day and night</li></ul>

<ul><li>Introducing the must have styling mousse with implemented direct dyes to style and colour hair in one easy step!</li><li>Adds volume, extends colour and protects against blow dry damage.</li><li>Available in 15 shades</li><li>Lasts up to 4 washes, depending on the quantity of product used and porosity of hair.</li></ul>

<ul><li>Get Up to 10X less breakage with our most neutralising system yet</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Gently cleanses to remove follicle clogging impurities</li><li>Fortifies to protect hair against ageing and stress</li><li>Significantly reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Simple to use with pre-adjusted tones and pre-blended bases</li><li>Up to 2 applications per 90ml tube</li><li>Covers up to 100% grey coverage</li><li>Contains cera-oil complex for shine, condition smooth results</li><li>Wide range of gorgeous shades</li></ul>

<ul><li>Transform the colour and condition of your hair in just 5 minutes </li><li>For all hair types and textures, colour-treated or virgin </li><li>Deep conditioning formula – no more compromising on colour and care </li><li>Leaves hair soft, shiny and stronger</li><li>Vegan, paraben free, sulfate free and mineral oil free </li></ul>

<ul><li>Rich hydrating treatment mask</li><li>For very dry & porous hair</li><li> Suitable for over-processed, thick/coarse, grey and heat damaged hair</li><li>Providing 7x* more moisture for up to 72 hours of softer hair**</li><li>Vegan formula</li></ul>

<ul><li>Matrix Hair Oil Serum infused with Avocado Oil</li><li>Providing 7x** more moisture for up to 72 hours***</li><li>Created for dry hair</li><li>Vegan formula with no animal derived ingredients</li><li>Protects from heat damage up to 450°F/230°C.</li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Extends vibrancy of coloured hair for up to 32 weeks</li><li>Fade Guard Technology containing Vitamin E and Sunflower Oil</li><li>Helps to protect against fading</li><li>Gently cleanses away dulling residue</li><li>Salon Perfect Results: totally brilliant color and shine that lasts</li></ul>

<ul><li> Damaged hair feels instantly healthier, conditioned, and more manageable </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Infused with vegan squalane, a natural emollient that protects and repairs </li><li> Biolage is approved by cruelty free international</li><li>Contains 97% naturally derived ingredients </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Up to 9 weeks protection</li><li>Prolongs colour vibrancy</li><li>Designed specifically for coloured hair</li><li>Paraben-free</li><li>Contains orchid extract</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Advanced ceramic technology for enhanced shine and versatility</li><li>Glides effortlessly to make straightening even quicker and easier</li><li>Contoured edges help to create perfect curls and waves</li><li>Smooth gold plates for salon shine and snag-free styling</li><li>Perfect for styling shorter hair and fringes</li></ul>

<ul><li>Get the predictability you demand for the results you imagine</li><li>Highest level of lift, for up to 5 levels<li><li> Low ammonia base, for increased scalp comfort & no unpleasant smell </li><li> Built in Fortibond technology to reduce hair damage </li><li> Patented Cera-Oil complex locks in colour and nourishes hair</li></ul>

<ul><li>Compact yet powerful; save space in your suitcase thanks to the compact design and folding handle. Ergonomic and lightweight, weighing just 453g</li><li>Variable speed and temperatre controls for drying control</li><li>Compact but powerful, the ghd flight® delivers an airflow temperature of 65°C. Automatically switches off when held too close to hair to prevent overheating</li><li>Works at 240V & 120V so you can achieve a good hair day anywhere</li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>Enhanced design makes this ghd mini styler perfect for shorter hair</li><li>Narrow plates for precision styling, smoothing cowflicks, kinks & fringes</li><li>Good for straightening right from the root</li><li>Contoured edges for perfect curls and waves</li></ul>

<ul><li> Instant strength and care for damaged hair </li><li> Ideal for hair that’s damaged by excessive styling and colouring </li><li> Cleanses while adding softness and smoothness with no weight </li><li> Infused with vegan squalane </li><li> Up to 73% less breakage* *combing test after using the Strength Recovery Shampoo and Conditioning Cream on bleached hair vs classic shampoo </li></ul>

<ul><li>De-frizzing leave-in heat protectant spray </li><li>Smooths hair and provides all day frizz control </li><li>Protects hair from heat damage up to 450° </li><li>Gives hair a glossy shine </li></ul>

<ul><li>Transform fine, limp hair into shinier blonde hair</li><li>Amplify Shampoo with Full Boost Technology</li><li>Instant body all-over for thicker looking hair</li><li>Adds lightweight volume with long-lasting effect</li><li>Salon Perfect Results: totally full-bodied, fortified hair with lasting volume</li></ul>

<ul><li>Unique ammonia-free, tone-on-tone colour</li><li>Color Sync Mixed Metals features an arresting palette of super rich, metallic shades</li><li>Infused with exclusive Vivid Dye Technology to create an even canvas for seamless colour results from root to ends</li><li>Cera-Oil Priming Complex helps balance porosity to even out the hair s surface</li><li>Delivers seamless colour, brilliant shine and great condition</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Nourishes and fortifies hair for body and shine</li><li>Fortifies to protect hair against ageing and stress</li><li>Reduces breakage</li><li>Ideal for brittle hair</li></ul>

<ul><li>Discover hair that feels instantly thicker and fuller</li><li>Nourishes and fortifies hair for body and shine</li><li>Fortifies to protect hair against ageing and stress</li><li>Reduces breakage</li><li>Ideal for brittle hair</li></ul>