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<ul><li>A non volatile blue powder bleach </li><li>7 levels of lift</li><li>Easy to mix</li><li>Can be used on the scalp</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>A clay powder for freehand lightening</li><li>7 levels of lift</li><li>Consistent texture</li><li>Precise application</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>A non volatile white powder lightener</li><li>9 levels of lift</li><li>Easy to mix</li><li>Stable blend</li><li>Fresh & pleasant fragrance</li></ul>

<ul><li>Amonia & PPD free demi permanent liqyuid colour with a Vegan formula</li><li>More than 40 shades to add control or neutralise tone</li><li>Added control of tone without depth </li><li>Acidic PH delivering amazing shine </li><li>Liquid gel consistency for ease of application </li></ul>

<ul><li>100% vegan demi-permanent liquid colour contains no ammonia or silicones</li><li>Patented arginine technology and apple vinegar repair the hair fiber</li><li>Reduces the acidic pH to deliver lasting shine</li><li>Conditioning complex smooths frizz and static</li></ul>

<ul><li>The new Color Wear formula is vegan because it is free from animal-derived ingredients or those that are of animal origin. </li><li>You can mix COLOR WEAR with PIGMENTS, pure ultra-concentrated pigments, to create new and original shades.</li><li>Arginine is gentler on the hair fiber. Reduces damage to the hair. Maintains the tensile strength of the hair. Helps maintain the hair’s natural hydration</li><li>Color Wear can be mixed with OXID’O peroxides 5, 10 and 20 volumes depending upon the target result. </li><li>Free from MEA, Ammonia, PPD, Alcohol, Silicons</li></ul>

<ul><li>Creates a protective barrier</li><li>Helps prevent colour staining on the skin</li><li>Avocado Oil softens and moisturises</li><li>Perfect even for the most sensitive skin</li></ul>

<ul><li>Effectively removes hair colour stains from the skin</li><li>Contains Almond Oil</li><li>Soothes the skin and prevents redness</li></ul>

<ul><li>Exceptional coverage and colour longevity</li><li>Lifting power, up to 3 levels</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Unique and extraordinary hair condition and shine</li></ul>

<ul><li>4 shades of pure and soft tones to be used after a bleaching service</li><li>Light lifting power (up to 1 level and a half)</li><li>Refreshing action on the scalp thanks to a technological menthol derivative</li><li>Right tone intensity, to better control the toning result</li><li>Soft Violet to to fade golden levels and add new silver tones</li></ul>

<ul><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Exceptional coverage and colour longevity</li><li>Low Ammonia percentage(max. 1% during application)</li><li>Unique and extraordinary hair condition and shine</li><li>UV Protection</li></ul>

<ul><li>Total scalp care. No PPD, for an even less sensitizing formula</li><li>Exceptional coverage and colour longevity</li><li>Low Ammonia percentage</li><li>Unique and extraordinary hair condition and shine</li><li>UV Protection</li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Voluminous lashes </li><li>Super Soft</li><li>Fine tapered fibers</li><li>Delicate curl</li><li>Knot-Free Invisiband For A Seamless Look & Comfortable Wear</li></ul>

<ul><li>Up to 10 day wear </li><li>No show superfine band </li><li>Up to 6 applications </li><li>50% more lashes than competitive </li><li>Full volume and intense black</li></ul>

<ul><li>Flared faux mink falsies </li><li>Soft volume </li><li>Luxurious faux mink fibers </li><li>Knot-free invisiband</li><li>Fine tapered tips</li></ul>

<ul><li>Get ready to steal the spotlight! The Ardell 8D Lash 953 brings the drama with unrestrained volume and length </li><li>Luscious, crisscrossed layers of decadently soft, long lash fibers with tapered tips</li><li>Eye-catching flared lash silhouette that’s longer on the outer corners</li><li>Ultra-fine lash fibres for a lightweight, tightly packed strip lash that’s bursting with style and personality</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Easy to use brow pomade</li><li>Sculpt, fill-in and set brows in place</li><li>Glides on smooth and blends effortlessly</li><li>Smudge resistant and lasts all day</li><li>Includes angled tip brush for clean, precise lines and easy shading</li></ul>

<ul><li>Ardell's iconic feathery style with crisscrossed, curled fibers for a fluttery look</li><li>Sleek, mid-length lashes with a permanent curl that hold their shape without feeling stiff</li><li>Intense black for a natural look with more depth and personality</li><li>Classic flared style for an eye-widening effect</li><li>Comfy invisiband that blends and moves seamlessly with your natural lashes</li></ul>

<ul><li>Perfect for all eye shaped</li><li>Ideal for achieving a natural lash style</li><li>Convenient value pack</li><li>Contains 5 pairs of lashes and applicator</li><li>Can be used multiple times with proper care and cleaning</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>Use more for a full look</li><li>Easy to apply, last for weeks</li><li>Permanently curled and knot free</li><li>Pack contains 56 lashes</li><li>60% more lash strands compared to regular individual lashes</li></ul>

<ul><li>2 times the lashes, 2 times the drama</li><li>2 lashes on 1 band</li><li>Lashes are longer in the center for eye opening effect</li><li>Dramatic, Full Volume</li><li>Extra long </li></ul>

<ul><li>Top selling Double Up lashes in 207</li><li>Build upon success of the Double Up collection and the trend of dramatic, voluminous lashes</li><li>Dramatic</li><li>Voluminous lashes</li><li>Extra long </li></ul>

<ul><li>2 times the lashes, 2 times the drama</li><li>2 lashes on 1 band</li><li>Lashes are longer in the center for eye opening effect</li><li>Dramatic, full volume</li><li>EXTRA long </li></ul>

<ul><li>2 times the lashes, 2 times the drama</li><li>2 lashes on 1 band</li><li>Lashes are longer in the center for eye opening effect</li><li>Dramatic, full volume</li><li>Medium length </li></ul>

<ul><li>2 times the lashes, 2 times the drama</li><li>2 lashes on 1 band</li><li>Lashes are longer in the center for eye opening effect</li><li>Dramatic, Full Volume</li><li>Extra long </li></ul>

<ul><li>Create beautiful, glamorous looks</li><li>Demi Wispies doubled for maximum volume</li><li>Great for completing dramatic make-up looks</li><li>Reusable</li><li>Easy to apply and remove</li></ul>

<ul><li>Extra length and volume</li><li>Perfect for all eye shaped</li><li>Ultimate natural lash style</li></ul>

<ul><li>Perfect for applying individual lashes</li><li>Comes in dropper bottle</li><li>Lashes stay on for up to two weeks</li><li>Waterproof formula</li><li>Latex-free formula</li></ul>

<ul><li>No more waiting for the adhesive to get tacky before a lash application</li><li>Fast setting adhesive formula</li><li>Water resistant</li><li>Soft paddle applicator for nonclogging and clumping</li><li>Formaldehyde and Latex free</li></ul>

<ul><li>Easy 2 step process</li><li>Lash to lash bond </li><li>Comfortable wear </li><li>Strong hold, won't lift or tug </li><li>Up to 10 day wear </li></ul>