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<ul><li>Advanced anti-frizz formula leaves hair super glossy, glassy, ultra smooth</li><li>Groundbreaking humidity-blocking technology stops moisture from wrecking your style </li><li>Ultra-light frizz control spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>Unique moisturising texture spray won’t dry hair or glue strands together</li><li>Transparent texturisers won’t cloud or dull colour</li><li>Gives hair “guts” and long-lasting style memory</li><li>Non-yellowing. Never sticky or stiff.</li><li>Powerful heat protection</li></ul>

<ul> <li>One rich lathering, sulphate-free, residue-free formula</li> <li>Suitable for all hair types including extensions</li> <li>Prevents colour fade even after 20 washes</li> <li>Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health</li> <li>Contains no silicones, thickening, conditioning or anti-frizz that can cause scalp irritation and even hair loss</li> </ul>

<ul><li>Delivers major root lift without feeling stiff or sticky</li><li>Contains proprietary elastomers that form a spring at the roots</li><li>Can be used on wet or dry hair</li><li>Non-yellowing; Never sticky or stiff for bouncy, natural styles</li></ul>

<ul><li>Innovative light, frothy formula for weightless volume</li><li>Massive volume plus super healthy hair quality</li><li>Long-lasting with heat protection</li><li>Free of alcohol, salt and drying resins</li><li>Heat protection</li></ul>

<ul><li>Hydrating, conditioning leave-in treatment</li><li>Turns dry, damaged hair to silk in a single blow dry</li><li>Makes a major difference with just one use</li><li>Bonds a healthy layer of hydration to the hair’s surface to silken and restore suppleness</li><li>Heat protectant</li></ul>

<ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>

<ul><li>Fastest, easiest 3-minute hair detox</li><li>Removes minerals that dull, darken and distort colour, and coarsen texture</li><li>Dramatically improves texture compromised by hard water residues</li></ul>

<ul> <li>Super-light hydrator and power detangler</li> <li>Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright</li> <li>Argan oil nourishes and delivers silky-smooth, glossy hair</li> <li>3 levels of thermal protection keeps hair safe from dehydration and dulling</li> <li>Created for fine, thin, fragile hair; dry, dehydrated hair; ideal for colour-treated hair</li> </ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Award-winning waterproofing technology blocks out humidity and locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture</li><li>Delivers silky, glassy-smooth, super frizz-resistant styles</li><li>Heat-activated formula contains heat protectants</li><li>Ultra-light spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair</li><li>Weightless formula instantly absorbs; leaves no waxy, heavy build-up</li><li>Penetrates deep to help strengthen, repair and renew suppleness</li><li>A deep conditioning hair mask for all hair types</li><li>Heat protection</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Combines the conditioning benefits of an oil with the shine power of a serum</li><li>Ultra-light, non-greasy</li><li>Sparkling high-gloss finish locks down the cuticle and seals split ends</li><li>3 levels of heat protection</li><li>Protects against UV rays and colour fade</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Reduces drying time (blow-dry or air-dry) by 30%</li><li>New technology works like shrink wrap to squeeze out water without dehydrating hair</li><li>Alcohol-free</li><li>Heat protection</li><li>Suitable for all hair types, especially very long or very thick hair</li></ul>

<ul><li>Instant on-the-spot frizz fix</li><li>Simply apply to dry hair then brush or blow-dry for a smooth, polished finish</li><li>Quickly absorbs for no waxy or greasy build-up</li><li>Replenishes and restores the hair's natural moisture balance</li><li>Heat protectant</li></ul>

<ul><li>Leave-in strengthening treatment clinically-proven to make hair 50% stronger in a single blow dry</li><li>Makes a major difference with just one use</li><li>Helps to fortify the hair's internal sulphur bonds to reduce breakage and repair split ends</li><li>Ideal for brittle, fragile and damaged hair prone to breakage and split ends</li><li>Heat protectant</li></ul>

<ul><li>One-step solution for frizz-free, crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul> <li>Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright</li> <li>Avocado oil, rich in omega 3&rsquo;s, nourishes and delivers silky-smooth, glossy hair</li> <li>3 levels of thermal protection keeps hair safe from dehydration and dulling</li> <li>Rich moisture without greasiness</li> <li>Created for thick, coarse, frizzy hair; dry, dehydrated hair; fragile, damaged hair; ideal for colour-treated hair</li> </ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Easy, instant, precise: just press, no mess!</li><li>Temporary colour stays until shampoo’d out (you can swim in it!)</li><li>Reflective mineral powder for a multi-dimensional, natural look. Never stiff, sticky, or waxy like mascaras, crayons and sprays</li><li>Great value! 6 months to 1 year usage for one compact</li><li>This root concealer has no waxes, no dyes, no PPD’s + cruelty-free</li></ul>

<ul><li>Leave-in thickening treatment</li><li>Transforms fine, thin hair into thicker, fuller hair in a single blow-dry</li><li>Makes a major difference with just one use</li><li>Instantly adds mass by bonding a weightless carb-based complex to hair’s surface</li><li>Heat protectant</li></ul>

<ul><li>One-step solution for frizz-free, crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>Air-fusion™ technology dries and styles hair with one tool and no damage to the hair</li><li> Shine Shot™ mode turns the Duet into an air-free 185°C ghd styler</li><li>Low-temperature floating plates are ultra-gloss coated to ensure smooth and snag-free styling</li><li>Heat resistant protective guard allows you to cover the heated plates immediately after use</li><li>Automatic sleep mode switches unit off if not used for 30 minutes</li><li>45% Less Energy Consumption, low sound level, 2 year warranty</li></ul>

<ul><li>Flower-powered formula converts UV light into intense radiance</li><li>Super-fine, non-greasy mist for extreme gloss</li><li>All gloss, no grease for instantly healthy-looking hair</li><li>Heat protection</li><li>For all hair types, even super fine, thin, limp hair</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Flexible, firm hold and style control that’s never sticky or stiff</li><li>Won’t build up and is totally brushable</li><li>Non-yellowing, doesn’t darken or dull shine</li><li>Firm, flexible hold hairspray</li><li>Offers heat protection, UV protection and humidity resistance</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</li><li>Patented Tri-Zone technology locks in curls with even heat</li><li>Advanced ceramic coating designed for smoother curling</li><li>Spring-activated lever for securing the tips of the hair</li><li>Creates consistent medium size curls</li><li>For classic style and volume, even on shorter hair</li></ul>

<ul><li>Ultralight leave-in conditioner for instantly stronger, glossy, expensive-looking hair</li><li>Powerful detangler reduces breakage</li><li>Strengthens strands to support healthy growth</li><li>Moisturises and defrizzes for smooth, silky, luxe texture </li><li>Heat protectant & UV protectant</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>