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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lemon</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Orange</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Geranium</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Bergamot</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Peppermint</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lemongrass</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Grapefruit</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Aromatruth Essential Oils</li><li>Mandarin</li><li>Improve and enhance the quality of therapy products</li><li>Derived from different plants</li><li>Soothe, refresh, uplift, excite or generally promote a feeling of well being</li></ul>

<ul><li>Aromatherapy blend from Aromatruth</li><li>With essential oils</li><li>Perfect for massage use</li><li>Uplifting and reviving</li><li>100ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lavender</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 50ml bottle</li></ul>

<ul><li>Aromatruth Cedar Wood Oil</li><li>For aromatherapy and massage use</li><li>Antiseptic and anti-inflammatory</li><li>Powerful astringent</li><li>A 100 per cent pure essential oil</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Patchouli</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lavender</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Aromatruth Rejuvenating Face Blend</li><li>Designed for dehydrated mature skin</li><li>Nourishing blend with antioxidant and regenerating benefits</li><li>Helps to boost the complexion</li></ul>

<ul><li>Essential oil of basil</li><li>A natural plant derivative</li><li>100 per cent pure and undiluted</li><li>For aromatherapy or massage use</li><li>A range of health benefits</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Eucalyptus</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Lavender</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Perfect for blending to achieve ultimate moisture</li><li>Helps relieve muscular aches and pains</li><li>Acts as a stimulant for mental exhaustion</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Ylang ylang</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Ylang ylang</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Aromatherapy blend from Aromatruth</li><li>With essential oils</li><li>Perfect for massage use</li><li>Soothing and calming</li><li>Supplied in a 200ml bottle</li></ul>

<ul><li>Goldwell Topform Herbs Biocurl Permanent 2</li><li>Single Pack</li><li>Contains herbal extracts and vitamin C</li><li>For Coloured / TintedHair</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Tea tree</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 50ml bottle</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Tea tree</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 10ml bottle</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>Essential oil from Aromatruth</li><li>Tea tree</li><li>For diluting with a carrier oil</li><li>For massage or aromatherapy use</li><li>Supplied in 50ml bottle</li></ul>