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<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Formulated to deliver full-bodied, tone-on-tone, blended colour with no ammonia that lasts up to 20 shampoos </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube </li><li> Up to 20 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li>Provides full coverage on hair that is more than 50% grey </li><li>Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 45 minute processing time</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6NN dark blonde extra colour</li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li>Restores and revives</li><li>For hair damaged by chemical and environmental factors</li><li>Argan oil-infused</li><li>Helps to speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li></ul>

<ul><li>Helps detangle hair</li><li>Helps speed up drying time</li><li>Hair has improved manageability & shine</li><li>For use on wet or dry hair</li><li>Boosts shine whilst helping to hydrate</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>A gentle moisturising shampoo</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>Pre-Bonded gel toner for ultimate post-lightening control</li><li>Colour represents the dominant colour of the shade family for ultimate predictability</li><li>Multi-dimensional gel toner with long-lasting results</li><li>Ammonia-free</li><li>Smooth gel formula for easy application on all hair types</li></ul>

<ul><li>For use with Matrix SoColor hair colour </li><li>Up to 2 levels of lift </li><li>Recommended for use with the SoColor Extra Coverage Range </li><li>Rich, creamy consistency ensures gentle and controlled lightening action </li><li>Fully stabilised and buffered formula for consistent, uniform colour results </li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Concentrated formula deeply nourishes and replenishes moisture</li><li>Hair texture is improved and manageability is increased</li><li>Increases shine</li><li>For medium to thick dry hair</li><li>Infused with antioxidant-rich argan oil and nourishing ingredients</li></ul>

<ul><li>For weakened and damaged hair</li><li>Helps to restore and rebuild the hair's structural integrity</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, lavender, rosemary, chamomile, jojoba extracts, keratin & avocado oil</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour </li><li> The SoColor Reflect Collection is a permanent hair colour that is pure tone with no base </li><li> Pre-Paired with Matrix SoColor Sync tone-on-tone range for seamless results from root to tip, that lasts and fades on tone </li><li> Each tube of Matrix SoColor is 90ml meaning on average, there are 2 applications in every tube </li><li> 35-45 minute processing time</li></ul>

<ul><li>Multi purpose lightener for any technique or service </li><li>Up to 9+ levels of lift </li><li>Suitable for all blonde services; the creamy texture provides high adherence and low odour</li><li>Integrated BondPro technology to respect the hair structure and protect from damage </li><li>Anti yellow system ensures the clearest and most even results </li></ul>

<ul><li>Protects from heat up to 450°F/230°C</li><li>Weightless, no hold</li><li>For all hair types and all hot tools</li><li>Can be used on wet or dry hair</li></ul>

<ul><li>Create undone styles with effortless volume</li><li>A perfectly imperfect finish</li><li>Long-lasting, textured hold</li><li>Infused with argan oil</li><li>No slip, gritty finish</li></ul>

<ul><li>A gentle moisturising conditioner</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li> Blended with Bond-Protecting Concentrate to help protect the inner hair structure, colour after colour* </li><li> Perfect for colour correction, colour refresh and pre-toning hair, with just a 2-5 minute processing time </li><li> Pre-blended with background and reflect to ensure all underlying pigments and warmth are neutralized </li><li> Pre-Paired with Matrix SoColor Pre-Bonded Permanent Colour range </li><li> Each tube of Matrix SoColor Sync is 90ml meaning on average, there are 2 applications per tube</li></ul>

<ul><li>Goldwell Topform Biocurl Permenant No.1</li><li>Single pack </li><li>Contains Herbal Extracts and Vitamin C </li><li>For Normal to Fine natural hair</li></ul>

<ul><li>Nourishes and softens hair for up to 72 hours</li><li>Increases hair strength</li><li>Suitable for all hair types</li><li>Multitasking leave in spray</li><li>Protects hair against breakage and thermal damage</li></ul>

<ul><li>Original ceramic heat technology</li><li>Optimum styling temperature of 185°C: any hotter damages the hair, any cooler and the result is compromised</li><li>Floating plates: for extra control while styling</li><li>30 second heat up time: for quick and easy styling</li><li>2 years manufacturer's guarantee</li></ul>

<ul><li>A gentle moisturising shampoo</li><li>Hair is left healthy with increased manageability and shine</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, red algae, vitamins A & E</li></ul>

<ul><li>The Moroccanoil Discovery kits feature a selection of bestselling products in a deluxe cosmetics bag</li><li>Features a FREE Moroccanoil Hand Cream 40ml</li><li>Infuse dry, damaged hair with antioxidant-rich argan oil, keratin, fatty acids, proteins, and other nutrients</li><li>Help moisturise the follicle and increase elasticity- resulting in manageable, healthy-looking hair</li></ul>

<ul><li>A lightweight shampoo that provides a boost of volume</li><li>Linden bud extract plumps hair with moisture</li><li>Sulfate, phosphate and paraben-free</li><li>Colour Safe</li><li>Key ingredients include argan oil, glycerin & Linden bud extract</li></ul>

<ul><li>Conditions for instant silkiness</li><li>Helps strengthen hair </li><li>Helps seal hair from damage</li><li>Provides moisture </li><li>Increases manageability</li></ul>

<ul><li>Experience temporary colour with the treatment benefits of a deep conditioning mask </li><li>Cocoa is a rich medium brown for use on light brown to dark brown hair </li><li>Deposits pure pigment </li><li>Packed with nourishing amino acid blend, apricot kernel oil and reparative ArganID™ technology for hair that looks and feels healthier</li><li>Keeps colour vibrant, intense and with dimension</li></ul>

<ul><li>Powerful, high speed lightener that delivers up to 8 Levels of Lift</li><li>Contains Panthenol to help moisture retention </li><li>Gentle on the hair fibres</li><li>Eliminates warm, yellow undertones</li><li>Leaves a clear, sparkling, ultra-light finish</li></ul>

<ul><li>Ideal for soft, natural everyday styles</li><li>Lightweight and workable formula</li><li>Brushes out with no flakes</li><li>Fights frizz, imparts luminous shine</li><li>For all hair types</li></ul>

<ul><li>The Moroccanoil Discovery kits feature a selection of bestselling products in a deluxe cosmetics bag</li><li>Features a FREE Moroccanoil Hand Cream 40ml</li><li>Highly nourishing formulas infuse hair with antioxidant-rich argan oil, Vitamin A and Red Algae to help combat free radicals and retain moisture. </li><li>Suitable for all hair types</li></ul>

<ul><li>Please note this product is part of the ghd Professional use range which comes in simple no frills packaging and are exclusive to trade customers. These products cannot be resold through your own salon to retail customers.</liProven to deliver sleeker, smoother & healthier looking hair</li><li>New dual-zone technology for consistent heat regulation at the optimum styling temperature of 185 C</li><li>Sleek design: smooth, contoured, floating plates and round barrel make it easy to create a range of looks</li><li>Heats up in just 25 seconds</li><li>Automatic sleep mode, professional-length 2.7m cable, universal voltage, 2 year warranty</li></ul>

<ul><li>Goldwell Colorance Tube</li><li>Semi-permanent hair colour</li><li>Lipid emulsive action</li><li>Repairs damaged hair</li><li>In 7N mid-blonde colour</li></ul>

<ul><li>Activates and defines curls</li><li>Fights frizz</li><li>Memory factor creates long-lasting curls</li><li>Refreshes and enhances bounce and movement</li><li>For wavy to curly hair</li></ul>