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<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 5Vv Max Very Violet colour</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with super black pigment</li><li>Counteracts yellow and orange tones</li><li>Sulphate-free cleanser</li><li>Delivers super clean, 'Scandinavian Blonde' style results</li></ul>

<ul><li>Specifically formulated for lightest blonde tones</li><li>Formulated with Rice Seed Extract and Soy Protein</li><li>With intense black pigment</li><li>Helps counteract yellow and orange tones</li><li>Deilvers super clean, super bright, healthy looking results</li></ul>

<ul><li>Ready to style in 20 seconds with a new modern design</li><li>Automatically switches off after 10 minutes of inactivity</li><li>Professional length 2.7m cable</li><li>24-hours superior results</li><li>Suitable for all hair types</li></ul>

<ul><li>Formulated with Chromaplex Peptides</li><li>Helps strengthen and repair the hair's surface layers</li><li>Helps reduce the risk of damage during the colouring process</li><li>Improves colour uniformity and longevity</li><li>Results in healthier, shinier, more manageable hair and show-stopping colour</li></ul>

<ul> <li>10 double blades</li> <li>Stainless steel</li> <li>Ice tempered</li> <li>Platinum and fluor-carbon coated</li> <li>Easy to snap in half</li> </ul>

<ul><li>Ammonia-free, non-oxidative and gentle for the hair</li><li>Repairs the hair while colouring</li><li>Direct dye toner that lasts as long as oxidative hair colour</li><li>Up to 100% grey coverage using natural NN shades</li><li>Oxidant-free hair color with exceptional durability, color intensity & shine</li></ul>

<ul><li>New and improved formula. Same reliable performance</li><li>A quick and easy alternative to a wash and blow dry</li><li>Delivers volume and staying power where you need it most</li><li>Lightweight, non-sticky formula</li><li>Vegan and cruelty free</li></ul>

<ul><li>Goldwell Elumen Return is a special colour reducer specifically designed for use with Elumen Hair Colour</li><li>Reduces the colour physically, rather than chemically</li><li>Designed to be used after colouring to reduce unwanted depth, vibrancy or tone</li></ul>

<ul><li>Pre-color treatment designed to prepare damaged, high-lifted or bleached hair prior to colouring with Elumen</li><li>Assists in holding Elumen dyes in the hair</li><li>Improves durability, shine and intensity</li></ul>

<ul><li>Goldwell Elumen Care Lock is part of the Elumen Hair Color service and should be used immediately afterwards</li><li>Reduces color fading during shampoo to prolong durability</li><li>Removes excess color pigments from the surface of the hair</li></ul>

<ul><li>Helps to maintain colour brilliance and vibrancy </li><li>Nourishing colour care shampoo for all hair types</li><li>Gently cleanses</li><li>Supports the repairing effect and reduces colour fade</li></ul>

<ul><li>Helps to maintain colour brilliance and vibrancy </li><li>Detangles instantly for better combability</li><li>Reduces frizz and smoothes the surface of the hair</li><li>Supports the repairing effect and reduces washout of Elumen hair colour</li></ul>