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  • Exclusive
    £2.59
    ex VAT
    <ul><li>Balayage Meche </li><li>Contains 10 sheets </li></ul>
  • £2.69
    ex VAT
    <ul><li>Squeezable medicated lip balm with SPF 15</li><li>Sweet strawberry flavour</li><li>Provides long-lasting protective barrier to help healing</li><li>Glides on smoothly to help soften dry and cracked lips</li><li>Hydrates lips with moisturising cocoa butter</li><li>Cools and soothes lips with camphor and menthol</li></ul>
  • £2.69
    ex VAT
    <ul><li>Sweet cherry flavoured medicated lip balm with SPF 15</li><li>Provides long-lasting protective barrier to help healing</li><li>Softens dry and cracked lip</li><li>Hydrates lips with moisturising cocoa butter</li><li>Cools and soothes lips with camphor and menthol</li></ul>
  • Exclusive
    £4.15
    ex VAT
    <ul><li>Small brush for precise application </li><li>Ideal for use around the hair line and fine placement of balayage </li></ul>
  • Exclusive
    £4.15
    ex VAT
    <ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
  • Exclusive
    £4.15
    ex VAT
    <ul><li>Large brush for easily blending and feathering colour </li><li>Ideal for balayage </li></ul>
  • Exclusive
    £4.29
    ex VAT
    <ul><li>Large colour tint bowl /li><li>Rose gold </li><li> </li><li>Large handle </li></ul>
  • Mega Deal
    £7.59
    ex VAT
    5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE
    <ul><li>Micro pure pigment technology for deep colour penetration</li><li>Advance marine therapy for improved condition and shine</li><li>Colours are inter-mixable for unlimited results</li><li>Up to 100% grey coverage</li><li>Standard mixing ratio 1:1 1/2</li></ul>
  • Mega Deal
    Exclusive
    £8.25
    ex VAT
    5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE
    <ul><li>Intense direct fashion colours</li><li>Use direct from tube or mix with conditioner to create pastel shades</li><li>Can be mixed together for endless colour options</li><li>No activator required, apply straight from the tube</li><li>Ammonia and PPD free</li></ul>
  • Mega Deal
    Exclusive
    £8.25
    ex VAT
    5+ FREE DEVELOPER 1L OR BUY 8 GET 3 FREE
    <ul><li> Micro Pure Pigment Technology for deep colour penetration and longer-lasting results</li><li> Marine Nutrient Complex helps seal, strengthen and protect hair throughout the colouring process</li><li> Up to 100% grey coverage</li><li> Radiant results across every hair texture</li><li>Less than 2% ammonia</li></ul>
  • Offer
    Exclusive
    £9.29
    ex VAT
    <ul><li>Designed for use with the whole Rusk Deepshine Colour range </li><li>Ensures proper PH balance for maximum tone, depth and longevity of colour </li><li>Reliable, consistent results </li><li>For a soft shine and healthy looking colour </li></ul>
  • Offer
    Exclusive
    £9.29
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, the CRC Series offers pure, fiery copper tones with extreme vibrancy!</li><li>Mix with the NI Series for warm, brown, copper-red tones, or with the GG Series for bright, warm copper tones.</li><li>#Hairbestie Tip: After lifting with Permanent CRC, you can glaze the hair with the corresponding Demi-Permanent CRC Shade to give an extra pop of color & shine!</li></ul>
  • Offer
    Exclusive
    £9.45
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Lift and tone in one step </li><li>Provides up to 6 levels of lift while depositing an even iridescent blonde reflection </li><li>Achieve a vibrant blonde in half the time </li><li>Maintains brightness in the hair </li><li>Delivers a reflective cool blonde tone in one simple step </li></ul>
  • Offer
    £9.80
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Exclusive
    £9.80
    ex VAT
    <ul><li>Increase the vibrancy to Dusty Lavender or mix with any Ash Series to achieve a pearl cast.</li><li>Dual usages • Direct application. • Customize, boost, correct or neutralize any #mydentity formulation.</li></ul>
  • Offer
    New
    £9.80
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Up to 100% Gray Coverage </li><li>Long lasting results – up to 50 shampoos </li><li>Pre-blended shades </li><li>Improves shine up to 2X</li></ul>
  • Offer
    Exclusive
    Limited Edition
    £9.80
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li> I’m obsessed with mixing Naked Blush with Rose Gold, Dusty Lavender, and Silver Smoke for a variety of blushing naked tones</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Green, Secondary Tone: Gray</li><li>Neutralizes unwanted red/brassy tones</li><li>HairBestie Tip: Mix with Shadow Ash for creative control of warmth or use Dark Shadows for a scalpagé formulation to mute the scalpagé from glowing. Amplify the control by adding Turquoise or Aqua Blue Booster if matte result is desired.</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>For warmer end results, mix the Naked Glow Series with the Copper Red Copper and Rose Gold Series</li><li>Formulated by Guy Tang!</li><li>Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season</li><li>Break-through mirustyle x-hp™ delivers x-treme heat protection up to 450º to radically reduce the damaging effects of thermal styling</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Intense, cool shades that fade on tone</li><li>Primary Tone: Grey, Secondary Tone: Gray-Blue</li><li>Highest concentration of smoky ash dye-load</li><li>Control to combat warm tones to lower levels to deliver a cool base</li><li>Mix with NI series to cover grey hair. Mix Dark Shadows for your scalpagé formula to prevent hot roots. Mix Aqua Blue or Turquoise boosters when amplified control is needed. </li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    5+1 FREE | 8+2 FREE
    <ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>
  • Offer
    Exclusive
    £10.09
    ex VAT
    CLEARANCE MULTIBUY
    <ul><li>#Hairbestie, create the blue-black color you dream of!</li><li>The MB Series can also be intermixed with any of the Silver Smoke or Dusty Lavender shades for endless color combinations. I can't wait to see what you create!</li></ul>
  • Exclusive
    £10.29
    ex VAT
    <ul><li>Super Clean Feel! Designed with a pH of 5.7 to help remove oil and dirt from the hair while minimizing color fade</li><li>Body & Texture; nobody likes flat hair! Lightweight leaving the hair with body and fullness</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £10.49
    ex VAT
    <ul><li>Rusk Deep Shine Smooth Conditioner</li><li>UV-absorbing formula</li><li>Locks in colour</li><li>For post-wash protection</li></ul>
  • Exclusive
    £10.59
    ex VAT
    <ul><li>Supports when painting or highlighting </li><li>Perfect when working with multi-length hair </li><li>Rose gold </li></ul>
  • Exclusive
    £11.29
    ex VAT
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • Exclusive
    £11.29
    ex VAT
    <ul><li>Deposits pigment onto the hair while conditioning - the longer the conditioner is left on, the more intense and pigmented the hair will be</li><li>Can be used for 1-5 minutes to refresh or tone the hair </li><li>Can be used for 10 minutes on pre-lightened hair for an intense colour deposit </li><li>Infused with sunflower seed oil, argan oil, and meadowfoam seed oil for enhanced softness and shine</li><li>Colour lasts up to 25 washes</li></ul>
  • Exclusive
    £11.45
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £11.45
    ex VAT
    <ul><li>Extra Slippage #hairbesties, this conditioner gives so much slippage!</li><li>The thick consistency, provides moisture - reducing frizz, flyaways and softening the texture of the hair</li><li>This conditioner gives so much shine to the hair for increased color reflection due to its softening effect</li><li>Formulated without sulfates, parabens and sodium chloride</li></ul>
  • Exclusive
    £11.65
    ex VAT
    <ul><li>Range of high lift demi-permanent liquid toners and oil booster</li><li>Ideal for creating subtle highlights on levels 5-9</li><li>Lifts evenly through colour providing up to 6 levels of lift</li><li>Each toner deposits a unique iridescent blonde reflection without over processing</li><li>Ideal for precision highlighting, babylights or foil applications</li></ul>
  • Exclusive
    £12.39
    ex VAT
    <ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>
81 Products Found