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<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>

<ul><li>6V developer to be used in conjunction with #Mydentity Demi-Permanent shades</li><li>Specially formulated with my favourite lavender fragrance for all your #mydentity hair colour needs</li></ul>

<ul><li>Wella Professionals Performance Ultra Hairspray</li><li>Micro-fine spray</li><li>Long-lasting ultra hold</li><li>Strength guide: two dots</li><li>Spray size 500ml</li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Wella Professionals Performance Extra Hairspray</li><li>Micro-fine spray</li><li>Long-lasting extra hold</li><li>Strength guide: one dot</li><li>Spray size 500ml</li></ul>

<ul><li>Professional volumising hair mousse</li><li>Gives strong hold and head-turning volume to the hair</li><li>Heat protection</li><li>Hold level 3</li></ul>

<ul><li>Professional setting lotion spray with a light hold</li><li>Adds volume and natural shine</li><li>Provides heat protection</li><li>Hold level 2</li></ul>

<ul><li>Wella Professionals 1L Pump</li><li>Dispense care products easily and quickly</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Pre-blended shades to easily recreate the most demanding hair colour trends</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Designed for 500ml Wella Professionals Ultimate Repair Conditioner bottles</li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Wella Professionals Silver Foil (2 Rolls)</li><li>ideal for performing highlighting and lifting techniques/li><li>Wella Foil box contains 2 foil rolls in dimensions of 50m long x 120mm wide</li><ul>

<ul><li>Professional hair spray with light hold</li><li>Heat protection up to 220 C</li><li>Gives smooth and shiny result</li><li>Two phase formula</li><li>Hold level 2</li></ul>

<ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>

<ul><li>Lifts up to 8 levels in a single application </li><li>Dust-free, violet powder </li><li>Delivers superior conditioning during the lifting process.</li><li>Ideal when fast-acting lift is desired </li><li>Unique consistency offers fluid spread-ability </li></ul>

<ul><li>Single use sachet of Blondor Multi Blonde Powder from Wella Professionals</li><li>Multi-blonde results</li><li>Dust free</li><li>Up to seven levels of lift</li><li>Anti-yellow molecules</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>

<ul><li>For normal to resistant hair</li><li>New technology and fragrance</li><li>New services with Wellaplex</li><li>New Creatine Complex: a combination of high conditioning agents</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Professional finishing spray with extra strong hold</li><li>Full control for a finished look</li><li>Provides humidity, UV and heat protection</li><li>With new captivating fragrance inspired by individuality</li><li>Hold level 4</li></ul>

<ul><li>#Hairbesties, introducing #MyHero Collagen Powder Protective Booster, a revolutionary powder additive that can be used with any lightener and/or color formula to shield the hair against damage during a lightener/color service. </li><li>Protects & reinforces by creating a protective coating around the hair structure to prevent damage before it starts</li><li>Collagen & Amino Acids deliver conditioning properties for added protection </li><li>Succinic Acids forms bridges between broken Keratin chains to further strengthen hair while processing</li><li>No compromise to color/lightening results and no added processing time</li></ul>

<ul><li>Versatile hair oil</li><li>Enriched with Camellia Oil and White Tea Extract</li><li>Provides long lasting hydration</li><li>Anti-frizz properties</li><li>Light-weight formulation</li><li>Designed to enhance shine and smooth hair</li></ul>

<ul><li>Professional volumising spray with flexible hold</li><li>Gives light and workable texture</li><li>Adds volume and extra texture</li><li>Hold level 2</li></ul>

<ul><li>Creates a gel consistency designed for precise brush and bowl techniques such as root melts and balayages </li><li>Achieves a zero lift and zero damage true-to-tone demi-permanent colour when mixed with Shinefinity Tints </li><li>Gentle acidic formula contains pH buffer system to regulate the hair’s pH level during development </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality</li><li>Delivers instant nourishment for smooth hair full of vitality</li><li>With Nutri-Enrich Complex</li><li>Helps to protect against further damage</li></ul>

<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 4%, 6 vol cream</li></ul>

<ul><li>Long lasting colour protection </li><li>Instant colour vibrancy and protection</li><li>Specially designed for fine to normal coloured hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Up to 70% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>