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<ul><li>NEW Koleston Perfect Professional permanent colour</li><li>Unique technology for the ultimate salon experience - better colour, condition and ingredients</li><li>Even, pure colour results with natural depth and shine</li><li>Significantly reduces hair damage, colour after colour</li><li>Up to 100% grey coverage and up to 3 levels of lift</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Vibrant demi-permanent hair colour</li><li>Up to 50% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>Suitable for all hair types – instantly tones and refreshes colour with zero lift and damage </li><li>Adds shine to hair that lasts six weeks </li><li>Ideal for express services – it develops in just 20 minutes! </li><li>Silicone, alcohol and ammonia-free formula that contains no animal derived ingredients </li></ul>

<ul><li>Natural-looking, multi-dimensional, luminous colour results</li><li>Up to 100% grey/white coverage and up to 3 levels of lift</li><li>With Microlight Technology for inside out luminosity</li><li>Built-in Metal Purifier to help prevent damage caused in the presence of metals</li><li>Intermixable shades for personalised colour results</li></ul>

<ul><li>Tri-lightening technology</li><li>Effective anti-yellow molecules</li><li>Up to 7 levels of lift</li><li>Highly flexible</li><li>For Professional Use Only</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>Multi-blonde results</li><li>Up to 9 levels of lift</li><li>Dust free</li><li>Anti-yellow molecules</li><li>Suitable for all lightening techniques</li></ul>

<ul><li>#Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.</li><li>The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!</li><li>#Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.</li></ul>

<ul><li>A zero-damage hair colour depositing mask to help you maintain or transform your colour with ease </li><li> Designed for weekly use- results visible within 10 minutes!</li><li>Fragrance free, enriched with Argan oil and free from silicones and animal-derived ingredients </li><li> A conditioning formula designed for easy application resulting in smooth and moisturised hair </li></ul>

<ul><li>#Hairbesties, we are confident. We are strong. We are proud! We are comfortable in our own skin. We embrace our body and embrace everything we have grown to be and learned to be.</li><li>This Collection consists of 3 Demi-permanent shades that deliver cool tones with a warm reflection to have a soft, powder-like finish.</li><li>The primary tone in the Naked Collection is cool beige and the secondary tone is mauve. #YASSS</li><li>#Hairbestie Tip: If you want warmer naked tones, you can deposit on a level 8-9. If you want cooler naked tones, deposit on a level 9-10 varying your shade level and canvas applied on.</li></ul>

<ul><li>Breakthrough Miru-Style X-HP delivers x-treme heat protection (up to 450 degrees)</li><li>Radically reduces the damaging effects of thermal styling</li><li>Advanced VibraRiche technology for hair colour with two times the shine</li><li>Formulated by Guy Tang</li><li>Keratin and argan seed oil blend to improve the overall integrity of the hair</li></ul>

<ul><li>Neutralise in 5 minutes – Deliver express blonde-toning services</li><li>Quick and easy application and only 5 minutes development time</li><li>Pre-mixed with plex for up to 90% less hair breakage*</li><li>Low ammonia, Vegan formula</li></ul>

<ul><li>Blondor Multi Blonde Powder Bleach from Wella Professionals</li><li>With Tri-Lightening Complex</li><li>Up to seven levels of lift</li><li>Non-yellowing, blue bleach formula</li></ul>

<ul><li>Formulated with Metal Purifier technology to purify and detox hair from metals</li><li>Gently prepares hair for further repair treatment and care routine</li><li>Vegan formula</li><li>Dermatologically tested</li><li>Suitable for all hair types and textures</li></ul>

<ul><li>Repairs hair damage in 90 seconds inside and out</li><li>99% less breakage*</li><li>12x smoother hair*</li><li>Transformative results after one use</li><li>Dermatologically tested</li><li>Lasts up to 4 washes</li></ul>

<ul><li>Colour Fresh from Wella Professionals</li><li>Hydrating complex</li><li>Get fabulous shine</li><li>Semi-permanent hair colour</li><li>Light Pearl Ash Blonde 8/81</li></ul>

<ul><li>Low maintenance, virtually invisible root re-growth</li><li>Up to 70% grey coverage</li><li>Lasts up to 24 shampoos</li><li>High shine for stunning high fashion results</li></ul>

<ul><li>#Hairbesties, Permanent Natural Ice offers maximum gray coverage with a cool, natural result.</li><li>The NI Series gives balanced control and is great for intermixing with other #mydentity shades when a natural result is desired.</li><li>#Hairbestie Tip: When retouching gray coverage, used desired Permanent NI shade at the regrowth and refresh mids & ends with Demi-Permanent color two levels lighter.</li></ul>

<ul><li>Color Touch Developer from Wella</li><li>For use with Color Touch and Color Touch Relights</li><li>Professional standard</li><li>Results in long-lasting colour</li><li>A 1.9%, 6 vol cream</li></ul>

<ul><li>Deeply nourishes damaged hair and visibly repairs it</li><li>Restores inner and outer strength</li><li>Provides sumptuous moisture after just one use that lasts up to 4 washes*</li><li>Does not weigh hair down</li><li>Leaves hair soft, shiny and smooth</li><li>Vegan formula; suitable for all hair types and for daily use</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>A complete semi-permanent expressive colour palette</li><li>12 specially crafted pure vibrant shades and 1 clear shade</li><li>Full intermixability, beautiful pastelisation and bespoke colouring results</li><li>Fading true-to-tone and lasting up to 20 washes</li><li>Use full head or partial application</li></ul>

<ul><li>For normal to resistant hair</li><li>New technology and fragrance</li><li>New services with Wellaplex</li><li>New Creatine Complex: a combination of high conditioning agents</li></ul>

<ul><li>Intense repair conditioner for damaged hair</li><li>Formulated with silk amino acids</li><li>Provides protection against mechanical damage including combing </li><li>Leaves hair smoother and more resilient against breakage</li><li>Helps to prevent future damage </li></ul>

<ul><li>Professional hair spray with light hold</li><li>Heat protection up to 220 C</li><li>Gives smooth and shiny result</li><li>Two phase formula</li><li>Hold level 2</li></ul>

<ul><li>Specifically reformulated to achieve the most accurate colour results</li><li>Optimal consistency with new Koleston Perfect</li><li>Easier and faster mixing</li><li>Precise application & great foil adhesion</li><li>Easy rinsing for a comfortable client experience</li></ul>

<ul><li>UV Hair colour protection spray made with pro-vitamin B5</li><li>High-performance UV protection leave-in spray</li><li>Specially developed and can help restore lost moisture</li><li>Continuously hydrates your hair throughout the day</li><li>Enriched with sun-blend to ensure that the hair satys nourished</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Versatile protecting Oil</li><li>Formulated with macadamia, avocado oils and Vitamin E</li><li>Leaves the hair smooth and glossy</li><li>Multiple uses as styling product, hair protector or shine booster</li><li>Use in salon as a deep leave-in treatment or pre-shampoo treatment for coarse damaged hair</li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality.</li><li>Provides instant nourishment</li><li>Guarantees smooth hair full of vitality</li><li>Formulated with Nutri-Enrich-Blend™</li></ul>

<ul><li>Long lasting colour protection </li><li>PH optimised for long lasting colour protection</li><li>Specially designed for fine to normal coloured hair</li><li>Contains anti-oxidants and vitamins</li><li>Formulated with Color Brilliance-Blend™</li></ul>

<ul><li>Wella Professionals Performance Ultra Hairspray</li><li>Micro-fine spray</li><li>Long-lasting ultra hold</li><li>Strength guide: two dots</li><li>Spray size 500ml</li></ul>

<ul><li>For Coloured and sensitized hair</li><li>Extra-conditioning kit for single application</li><li>New services with Wellaplex</li><li>New Creatine Complex: a combination of high conditioning agents</li></ul>

<ul><li>Instant frizz reduction & lightweight smoothness</li><li>Deeply penetrates the hair to restore strength using an adapative technology to repair the hair according to its damage level</li><li>Suitable for all hair types and textures</li><li>6x easier detangling</li><li>For best results and healthy looking hair, use together with step 1, 3 and 4 of the Ultimate Repair routine</li></ul>

<ul><li>Instantly nourishes dry or stressed hair leaving it full of vitality</li><li>Delivers instant nourishment for smooth hair full of vitality</li><li>With Nutri-Enrich Complex</li><li>Helps to protect against further damage</li></ul>

<ul><li>Intense repair shampoo for damaged hair</li><li>Inspired by spider silk, one of nature’s strongest fibre</li><li>Delicate formula helps to repair damaged hair, leaving the hair clean and cared</li><li>Formulated with EDDS, micronized lipids and amino acids</li><li>Helps to remove metallic impurities through antioxidant action</li></ul>